Maze Question Bank

Sample Follow-up Maze

Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included Included

Multiple Choice Block https://maze.co/

What do you like most Test mobile
Product Sentiment No No utm_source=ma
about [PRODUCT]? Open Question Block app usability
bank&utm_id=q

What are you currently Problem

doing to make this
Solution Opportunity No No Open Question Block
[PROBLEM] / [TASK]
easier? Task

Do you have any other Sentiment Open Question Block Test new https://maze.co/
thoughts or feedback on Product No No feature utm_source=ma
the new feature? Wrap-up Yes/No Block satisfaction bank&utm_id=q

How does this Pain

[PROBLEM] / [TASK]
Problem Opportunity No No Open Question Block
impact other areas of
your life or work? Task

What other products or

Product
solutions have you tried Motivation Multiple Choice Block Run a product https://maze.co/
when looking to Solution No Yes discovery utm_source=ma
accomplish [PROBLEM] / Opportunity Open Question Block survey bank&utm_id=q
Task
[TASK]?
What is the hardest part Problem
about [PROBLEM] / Opportunity No No Open Question Block
[TASK]? Task

What type of
Problem
workarounds have you https://maze.co/
Validate
created to help you with Solution Opportunity No No Open Question Block utm_source=ma
feature ideas
this [PROBLEM] / bank&utm_id=q
Task
[TASK]?
What is the biggest pain Pain Multiple Choice Block
point related to Opportunity No No
[PROBLEM]? Problem Open Question Block

What do you like about Problem Opportunity

how you currently solve No No Open Question Block
[PROBLEM]? Solution Sentiment

What was one thing you

disliked the most about Design Desirable No No Open Question Block
the design?

Maze Question Bank 1

 Sample Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included Included

What was one thing you

liked the most about the Design Desirable No No Open Question Block
design?
Do you feel this design Design
was made for you? Why Sentiment No No Open Question Block
or why not? Solution

How, if at all, do you

expect [PRODUCT] to Goal
Expectation No No Open Question Block
help you accomplish your Product
business goals?
Is there anything else
about [PRODUCT] or this Sentiment Open Question Block
Product No No
survey that you would Wrap-up Yes/No Block
like to share?

What are your primary Motivation

Goal No No Open Question Block
business goals? Useful

Desirable Open Question Block Test new https://maze.co/

Will you continue to use
Product No No feature utm_source=ma
[FEATURE]? Sentiment Yes/No Block satisfaction bank&utm_id=q
What's the single most
important thing we could
Product Opportunity No No Open Question Block
do to make [PRODUCT]
better?
At what price point is Run a pricing https://maze.co/
[PRODUCT] too Product Pricing No No Open Question Block sensitivity utm_source=ma
expensive? survey bank&utm_id=q
Before we start, could
Demographics https://maze.co/
you please tell us briefly Test feature
People No No Open Question Block utm_source=ma
about what you do Findable discoverability
bank&utm_id=q
professionally?

What did you find easy https://maze.co/

Test feature
about the task you Task Usable No Yes Open Question Block utm_source=ma
usability
performed? bank&utm_id=q

Expectation Test new https://maze.co/

Did the [FEATURE] work
Product No Yes Yes/No Block feature utm_source=ma
as you had expected? Sentiment satisfaction bank&utm_id=q
Do you have any issues Pain Open Question Block https://maze.co/
Validate
or challenges with your Opportunity No Yes utm_source=ma
Solution Yes/No Block feature ideas
current solution? bank&utm_id=q
What problems do you Pain https://maze.co/
Validate
face when you do Opportunity No No Open Question Block utm_source=ma
Task feature ideas
[TASK]? bank&utm_id=q

What workarounds have

you created for Pain
addressing any Opportunity No No Open Question Block
challenges you have with Solution
your current solution?

What parts of the Multiple Choice Block

[PRODUCT] did you like Product Desirable No No
the most? Open Question Block

Maze Question Bank 2

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

Design Opportunity Card Sort Block

Test your https://maze.co/
What could be improved? Product Sentiment No No Multiple Choice Block website sign- utm_source=ma
up flow bank&utm_id=q
Solution Usable Open Question Block

Desirable
What could we do to
Product Sentiment No No Open Question Block
improve this [FEATURE]?
Usable

Any other feedback you'd Sentiment

Product No No Open Question Block
like to add? Wrap-up

What parts of the Desirable https://maze.co/

Test mobile
[PRODUCT] did you like Product No No Open Question Block utm_source=ma
Usable app usability
the least? bank&utm_id=q

Do you have any Sentiment

additional feedback for Product No No Open Question Block
the team? Wrap-up

What would you expect

Product Expectation No No Open Question Block
to see from the website?
How did you find the
language (including but Copy Clarity Open Question Block Test your https://maze.co/
not limited to copy, No No website sign- utm_source=ma
phrasing, tone) used on Product Sentiment Opinion Scale Block up flow bank&utm_id=q
the website?

Multiple Choice Block

What are your thoughts Design Sentiment Test your https://maze.co/
on the design and No No Open Question Block website sign- utm_source=ma
layout? Product Usable up flow bank&utm_id=q
Opinion Scale Block

Any additional feedback Sentiment Test your https://maze.co/

on your experience with Product No No Open Question Block website sign- utm_source=ma
the website? Wrap-up up flow bank&utm_id=q

How much would you pay

Product Pricing No No Open Question Block
for [PRODUCT]?

What would you expect Design Expectation Multiple Choice Block Usability https://maze.co/
to happen once you've No No testing a new utm_source=ma
[TASK]? Task Usable Open Question Block product bank&utm_id=q
https://maze.co/
What is the main thing Run a five-
Design Recall No No 5-Second Test Block utm_source=ma
you recall? second test
bank&utm_id=q

Based on what you saw, Recall https://maze.co/

Test content
what do you think this Product No No 5-Second Test Block utm_source=ma
Valuable recall
product offers? bank&utm_id=q

Do you have any final Sentiment Open Question Block Usability https://maze.co/
thoughts on what you Product No No testing a new utm_source=ma
saw today? Wrap-up Yes/No Block product bank&utm_id=q
What do you like about
Design Sentiment No No Open Question Block
how this page looks?

Mission Block
Was there any other Design
option you considered Usable No No Open Question Block
selecting instead? Task
Yes/No Block

Maze Question Bank 3

 Sample Follow-up Maze
Question Tags Scenarios Responses Questions Maze Block Types Maze Templ
Template
Included
Included

Desirable Multiple Choice Block https://maze.co/

What has led you to not Test feature
Product No No utm_source=ma
start using [FEATURE]? Usable Open Question Block discoverability
bank&utm_id=q

Please share any Problem

challenges you've faced Desirable
Product No No Open Question Block
while trying to use Usable
[FEATURE]. Solution

What would prevent you Goal

Opportunity No No Open Question Block
from achieving [GOAL]? Problem

Please complete this

Desirable
sentence: "The biggest Pain
challenge my team has Sentiment No No Open Question Block
with [PRODUCT] / Problem
Usable
[SOLUTION] is..."
About how many people
work at your current
company/organization?
This means everyone People Demographics Yes No Multiple Choice Block
that works at your
company, not just in your
office or department.
What is the name of your
department or team at People Demographics No No Open Question Block
your current company?
How much influence, if
any, do you have in Multiple Choice Block
getting your team to People Demographics No No
adopt a new tool for Opinion Scale Block
work?
Which of the following
best describes your People Demographics Yes No Multiple Choice Block
current employment?

Desirable
Adoption
What made you try or Get product https://maze.co/
Expectation
buy [PRODUCT] / Product No No Open Question Block onboarding utm_source=ma
[SERVICE]? Sentiment feedback bank&utm_id=q
Solution
Valuable

Can you walk me through

the first time you did Task Recall No No Open Question Block
[TASK]?
Can you describe your Get live https://maze.co/
first impression of our Product Sentiment No No Open Question Block website utm_source=ma
website in three words? feedback bank&utm_id=q

Recall System
How confident did you Adoption https://maze.co/
Usability
feel while using Sentiment No No Opinion Scale Block utm_source=ma
Product Scale (SUS)
[FEATURE]? bank&utm_id=q
Usable test

What was your first Recall Validate https://maze.co/

impression of Concept Design No No Opinion Scale Block product utm_source=ma
A? Sentiment concepts bank&utm_id=q

Maze Question Bank 4

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

Content Multiple Choice Block Validate https://maze.co/

How believable is the
Sentiment Yes No marketing utm_source=ma
claim? Copy Opinion Scale Block messaging bank&utm_id=q

Adoption
What is the primary Multiple Choice Block
reason why you are Problem Motivation No No
canceling your account? Open Question Block
Product

What is your main goal Goal Multiple Choice Block

when [ACTION] / Useful No Yes
[TASK]? Task Open Question Block

How did you first learn

Product Findable Yes No Multiple Choice Block
about [PRODUCT]?

Would you be interested

in follow-up research with Demographics Open Question Block
a member of the User Product No No
Research team at Wrap-up Yes/No Block
[COMPANY]?

Imagine that in this very

moment, [PRODUCT] is
no longer available to you Sentiment
Product Yes Yes Multiple Choice Block
and your team. Which of Valuable
the following best reflects
how you feel about this?
Which of the following
industries best describes
People Demographics Yes No Multiple Choice Block
your current
company/organization?

Which of the following

best describes your role People Demographics No No Multiple Choice Block
or job function?
What does your role look
People Demographics No No Open Question Block
like at your company?

How integral is Sentiment

[PRODUCT] in your day Product Yes No Multiple Choice Block
to day work? Valuable

How likely are you to People

recommend [PRODUCT] Sentiment Yes Yes Opinion Scale Block
to a friend or colleague? Product

How might you go about Expectation

Task No No Open Question Block
performing [TASK]? Usable

How easy or difficult was

it to learn how to use Findable
Product Yes No Opinion Scale Block
[PRODUCT] when Usable
[CONTEXT/SCENARIO]?
What level of difficulty
best describes your
Task Usable No No Opinion Scale Block
experience completing
[TASK]?

Did the experience meet Expectation Opinion Scale Block

Product No No
your expectations? Valuable Yes/No Block

Maze Question Bank 5

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

Test
Copy https://maze.co/
How well does this preference on
Clarity No No Opinion Scale Block utm_source=ma
communicate [THEME]? Design marketing
bank&utm_id=q
assets

Sentiment
Multiple Choice Block Test new https://maze.co/
How satisfied are you
Product Usable Yes No feature utm_source=ma
with [FEATURE]? Opinion Scale Block satisfaction bank&utm_id=q
Valuable

How satisfied or
Sentiment Multiple Choice Block Test new https://maze.co/
dissatisfied are you with
Product Yes No feature utm_source=ma
your overall [PRODUCT] Usable Opinion Scale Block satisfaction bank&utm_id=q
experience?
If you could change one
thing about the design
Design Sentiment No No Open Question Block
what would it be and
why?
If you could change one
thing about [PRODUCT]
Product Sentiment No No Open Question Block
what would it be and
why?

Any problems accessing Design Findable Open Question Block Test new https://maze.co/
or setting up No No feature utm_source=ma
[FEATURE]? Product Usable Yes/No Block satisfaction bank&utm_id=q

Desirable
What is the main reason
Product Sentiment Yes No Multiple Choice Block
you use [PRODUCT]?
Valuable

For how many, if any, of

your work responsibilities Product
Sentiment Yes No Multiple Choice Block
do you rely on Solution
[PRODUCT]?
Which of the following
best reflects your
Product Sentiment Yes No Multiple Choice Block
attitudes towards
[PRODUCT]?
What tools are most
important to help you
Solution Sentiment No No Open Question Block
accomplish your key
responsibilities?
Please complete this
sentence: "The most Pain
Sentiment No No Open Question Block
frustrating part of using Product
[PRODUCT] is…”
Please complete the
following sentence: "With Product
Expectation No No Open Question Block
[PRODUCT], I hope that Solution
me/my team can..."

What teams do you work

with on a daily basis? (By
"team" we mean People Demographics No No Open Question Block
discipline or functional
groups.)

Maze Question Bank 6

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

Which of the tools that

you use at work has the
largest impact on your Sentiment
work? By "tools," we Product No No Open Question Block
mean to software or Valuable
services you use for
work.

How do you prefer to be Adoption

Useful Yes No Multiple Choice Block
trained on new software? Product

How much do you agree

or disagree with the
following statement: Sentiment
Product Yes No Opinion Scale Block
There are no other Valuable
products like [PRODUCT]
out there.

Open Question Block https://maze.co/

Is anything missing from Get fast NPS
People Useful No No utm_source=ma
your experience? Yes/No Block feedback
bank&utm_id=q

Is there anything you look Findable

for on website that is Product No No Open Question Block
missing or hard to find? Usable

We may be interested in
contacting you to learn Sentiment
more about your People Yes No Yes/No Block
answers, are you open to Wrap-up
us doing so?
Do you have any Useful
questions or unresolved People No No Open Question Block
problems? Wrap-up

Were there any aspects

of the messaging you felt Copy
Clarity No No Yes/No Block
were unclear or hard to Design
understand?

Findable
Have you ever used a Product https://maze.co/
Test feature
website or app that lets Recall No No Yes/No Block utm_source=ma
Solution discoverability
you [SERVICE]? bank&utm_id=q
Valuable

Have you started using

Adoption Demographics No No Yes/No Block
[FEATURE]?

Run a
https://maze.co/
Have you used wireframe
Adoption Demographics No No Yes/No Block utm_source=ma
[PRODUCT] before? preference
bank&utm_id=q
test

Design Expectation Test your https://maze.co/

Was the navigation as
No No Yes/No Block website sign- utm_source=ma
expected? Product Usable up flow bank&utm_id=q

https://maze.co/
How did you find the Run an early
Design Usable No No Opinion Scale Block utm_source=ma
ease of use? prototype test
bank&utm_id=q

On a scale of 1-10, how Test your https://maze.co/

was your experience Design Sentiment No No Opinion Scale Block website sign- utm_source=ma
when signing up? up flow bank&utm_id=q

Maze Question Bank 7

 Sample
Follow-up Maze
Question Tags Scenarios Responses Questions Maze Block Types Maze Templ
Template
Included
Included

Run a
Please describe your https://maze.co/
wireframe
experience of navigating Design Sentiment No No Open Question Block utm_source=ma
preference
the site. bank&utm_id=q
test

Recall 5-Second Test Block https://maze.co/

What was your first Run a five-
Design No No utm_source=ma
impression of the design? Sentiment Open Question Block second test
bank&utm_id=q

How clear was the Copy Multiple Choice Block

Clarity No No
information on this page? Design Open Question Block

Please rate your overall https://maze.co/

Test feature
experience using Product Sentiment No No Opinion Scale Block utm_source=ma
discoverability
[FEATURE]. bank&utm_id=q

Design
Sign up to [FEATURE] on
Product Usable No No Mission Block
the [PRODUCT].
Task

Get first
Did you run into any Problem https://maze.co/
impressions
problems with Usable No No Yes/No Block utm_source=ma
Product on new
[FEATURE]? bank&utm_id=q
features

Design
Complete the [TASK] by
Product Usable No No Mission Block
navigating to [FEATURE].
Task

Design
How would you go about Findable
signing up for the Product No No Mission Block
product? Usable
Task

Multiple Choice Block https://maze.co/

Which features do you Get fast NPS
Adoption Demographics No No utm_source=ma
use the most? Open Question Block feedback
bank&utm_id=q

What type of operating

system do you currently People Demographics No No Multiple Choice Block
use on your phone?

When solving Useful Run mobile https://maze.co/

[PROBLEM] what is most Solution No No Open Question Block participant utm_source=ma
important for you? Valuable screening bank&utm_id=q

Where did you first find Multiple Choice Block

Product Findable No No
out about [PRODUCT]? Open Question Block

What are the most Goal

important tasks you need Multiple Choice Block
Product Useful No No
to perform when using Open Question Block
[PRODUCT]? Task

Multiple Choice Block https://maze.co/

How often do you do Validate
Task Recall No No utm_source=ma
[TASK]? Open Question Block feature ideas
bank&utm_id=q

Test
5-Second Test Block https://maze.co/
Which image do you preference on
Design Sentiment No Yes utm_source=ma
prefer? Multiple Choice Block marketing
bank&utm_id=q
assets

Maze Question Bank 8

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included Included

Run a
https://maze.co/
How often do you wireframe
People Demographics No No Multiple Choice Block utm_source=ma
[ACTIVITY]? preference
bank&utm_id=q
test
How would you describe Copy
the level of information Clarity No No Multiple Choice Block
provided? Design

Where would you find

[FEATURE] within this Design Findable No No Tree Test Block
page?
Did you know about Product Findable https://maze.co/
Test feature
[PRODUCT] [OFFER] No No Yes/No Block utm_source=ma
Solution Recall discoverability
before? bank&utm_id=q

Could you explain what Product Expectation https://maze.co/

Test feature
you consider when using No No Open Question Block utm_source=ma
Task Sentiment discoverability
[PRODUCT] to [TASK]? bank&utm_id=q

Clarity
People https://maze.co/
Had you ever heard of Test label
Findable No No Yes/No Block utm_source=ma
[COMPANY]? Product clarity
bank&utm_id=q
Recall

Do you feel this product

Product Sentiment No No Yes/No Block
is similar to any others?

Expectation
What do you expect to Goal Multiple Choice Block
gain from using this Useful No No
product? Product Open Question Block
Valuable

When and where do you Adoption

think someone would use Multiple Choice Block
People Sentiment No No
this [PRODUCT] / Open Question Block
[FEATURE]? Product

What alternative method Solution Mission Block

would you use to perform Usable No No
[TASK]? Task Open Question Block

Was anything surprising Design Expectation

or did not perform as No No Yes/No Block
expected? Task Usable

Was the interface easy to Design Clarity

No No Yes/No Block
understand? Task Usable

What was the easiest Multiple Choice Block

Task Usable No No
task to accomplish? Open Question Block

What was the hardest Multiple Choice Block

Task Usable No No
task to accomplish? Open Question Block

Desirable
How likely would you be
to download or purchase Product Sentiment Yes No Opinion Scale Block
[PRODUCT]?
Valuable

Tell me about the last

time you [ACTION] and People Recall No No Open Question Block
the [SCENARIO].

Maze Question Bank 9

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

What haven’t we asked

you that you think would Useful
Product No No Open Question Block
be valuable for us to Wrap-up
know?

Were you aware that Product Findable

[PRODUCT] offers No No Yes/No Block
[FEATURE]? Solution Recall

How long do you expect

Task Expectation No No Open Question Block
the [TASK] to take?

Under what
circumstances would you Design Expectation
want to receive an alert No No Open Question Block
within this registration Solution Sentiment
workflow?

How much time do you Problem Multiple Choice Block

typically spend on Recall No No
[PROBLEM] / [TASK]? Task Open Question Block

Desirable
Why do you think
someone would use this Product Opportunity
No No Open Question Block
[PRODUCT] / Solution Sentiment
[FEATURE]?
Valuable

What group(s) of people

do you think would use People Demographics Multiple Choice Block
No No
this [PRODUCT] / Product Opportunity Open Question Block
[FEATURE]?

What might keep people Adoption

from using this Opportunity
People No No Open Question Block
[PRODUCT] / Useful
[FEATURE]? Product

What is the most you

would be willing to spend Pricing Multiple Choice Block
Adoption No No
to purchase this Valuable Open Question Block
[PRODUCT]?

Does this remind you of Recall

Product No No Yes/No Block
any other products? Sentiment

What does your typical Demographics

People No No Open Question Block
workday look like? Recall

What are some of the

apps or websites you use Adoption Demographics
No No Open Question Block
the most in a given Product Recall
week?

Desirable
What is most appealing Design
about this [PRODUCT] / Sentiment No No Open Question Block
[FEATURE]? Product
Valuable

Was there anything

missing from this product
Product Expectation No No Yes/No Block
that you expected to be
included?

Maze Question Bank 10

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

What devices do you Adoption

typically use when Demographics No No Multiple Choice Block
utilising the [PRODUCT]? Product

How would you describe

your past and current People Recall Multiple Choice Block
experience with No No
[PRODUCT] / Product Sentiment Open Question Block
[COMPANY]?

Can you see yourself

ever using a product like Product Sentiment No No Yes/No Block
this?

Desirable
Would you use this Adoption
Sentiment No No Yes/No Block
product today? Product
Valuable

Tell me about your

experience using your Product Sentiment No No Open Question Block
current [PRODUCT].

"What were your Recall

impressions of the on- Adoption
Sentiment No No Open Question Block
boarding experience Product
within the app?" Usable

How successful or
unsuccessful do you feel
Task Usable Yes No Opinion Scale Block
you were at completing
this task?

Provide an estimate for

how much time this task Task Recall Yes No Opinion Scale Block
took to complete.

What do you expect to

Task Expectation No No Open Question Block
happen after [TASK]?

What do you think your Mission Block

Task Expectation No No
next step is here? Open Question Block

Tell me what you're

thinking while looking at Mission Block
this page. What do you Design Clarity No No
think you are observing Open Question Block
here?

What would be your next Mission Block

Task Expectation No No
step in this flow? Open Question Block

Multiple Choice Block Identify https://maze.co/

What are your three most
Goal Motivation No No customer utm_source=ma
important activities? Open Question Block goals bank&utm_id=q

Adoption Demographics Usability https://maze.co/

How often do you use
Yes No Multiple Choice Block testing a new utm_source=ma
[PRODUCT]? Product Usable product bank&utm_id=q
How long have you
People Demographics Yes No Multiple Choice Block
[ACTIVITY]?

Maze Question Bank 11

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

What could make this

experience better for Solution Sentiment No No Open Question Block
you?

Design Sentiment https://maze.co/

What did you think of the Test mobile
No No Opinion Scale Block utm_source=ma
interface? Product Usable app usability
bank&utm_id=q
Which tools or
frameworks have you Product Multiple Choice Block
Recall No No
used in the past to Solution Open Question Block
accomplish [TASK]?

What is your age? People Demographics Yes No Multiple Choice Block

To which gender identity

People Demographics Yes Yes Multiple Choice Block
do you most identify?

Which best describes the

type of company you're People Demographics Yes No Multiple Choice Block
part of?

What's your relationship

People Demographics No No Open Question Block
like with [TOPIC]?

Please describe who you People Recall

might collaborate with No No Open Question Block
when [TASK]? Task Useful

How important is saving Multiple Choice Block

time when completing Task Desirable No No
[TASK]? Opinion Scale Block

How much are you Pain Multiple Choice Block Run a product https://maze.co/
currently spending to Pricing No No discovery utm_source=ma
solve the problem? Problem Open Question Block survey bank&utm_id=q

Desirable
How would you feel if we
Product Sentiment No No Multiple Choice Block
discontinued this feature?
Valuable

Has your opinion on

[PRODUCT] changed
Product Sentiment No No Yes/No Block
within the last 12
months?
What appeals, or doesn't
Design Sentiment No No Open Question Block
appeal to you visually?

How valuable might this Desirable

feature be in your Adoption Yes No Opinion Scale Block
workflow? Valuable

Please indicate if you

agree with the following Product
statement. I can do my Usable No No Yes/No Block
job efficiently when using Solution
this feature.
Please indicate if you
agree with the following
statement. It is easy to Task Findable No No Yes/No Block
find the information I
need.

Maze Question Bank 12

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

Please indicate if you

agree with the following Useful
statement. The Solution No No Yes/No Block
functionality is relevant to Valuable
my needs.
What would motivate you
Task Motivation No No Open Question Block
to do [TASK]?
In what scenario or
context would you
Task Expectation No No Open Question Block
imagine yourself doing
[TASK]?
Does the messaging Copy Clarity
provide the right volume No No Yes/No Block
of information? Design Useful

Please give this feature a Copy Clarity https://maze.co/

Get feature
descriptive name, based No Yes Open Question Block utm_source=ma
Product Expectation naming ideas
on what it does. bank&utm_id=q
What do you think this Clarity
screen will enable you to Design No No Open Question Block
do? Expectation

Please summarize our Copy

Clarity No No Open Question Block
product in three words. Product

What comes to mind Recall

when you think of Product No No Open Question Block
[PRODUCT]? Sentiment

How relevant is this Adoption Useful

Yes No Opinion Scale Block
feature to your daily life? Product Valuable

How does this Design

[FEATURE] compare to
Product Sentiment No No Open Question Block
what you are currently
used to? Solution

What were the search

terms you used to find Product Findable No No Open Question Block
our site?

What did you come to Goal

Expectation No No Open Question Block
this site to do today? Product

Which other options did

you consider before Product Competition No No Open Question Block
choosing [PRODUCT]?

What topics would you

like to see us write about Content Opportunity No No Open Question Block
next?

What other products

would you like to see us Product Opportunity No No Open Question Block
offer?

Sentiment
Was this section useful? Design No No Yes/No Block
Valuable

Maze Question Bank 13

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

Did this article answer Content Clarity

No No Yes/No Block
your question? Solution Useful

Were you able to find the Design

information you were Findable No No Yes/No Block
looking for? Solution

What other information Content Opportunity

would you like to see on No No Open Question Block
this page? Copy Useful

Does the claim provide

too much information, too Content Validate https://maze.co/
little information, or the Sentiment No No Multiple Choice Block marketing utm_source=ma
right amount of Copy messaging bank&utm_id=q
information?
How would you rate your
overall experience on our Product Sentiment No No Opinion Scale Block
site today?

Desirable
Adoption
Is there anything Open Question Block
Motivation
preventing you from Problem No No
signing up at this point? Sentiment Yes/No Block
Product
Valuable

Adoption Motivation
What would change your
mind about signing up for Product Useful No No Open Question Block
an account?
Solution Valuable

Is our pricing clear? Product Pricing No No Yes/No Block

Desirable
What could we do to
Opportunity
make this site more Design No No Open Question Block
useful? Useful

Valuable

Adoption Desirable
What is preventing you
Problem Motivation No No Open Question Block
from starting a trial?
Product Sentiment

Desirable
Is there anything Adoption
preventing you from Motivation Open Question Block
Problem No No
completing your Sentiment Yes/No Block
purchase? Product
Valuable

Desirable
Was there anything about Product
the checkout process that Sentiment No No Yes/No Block
we should improve? Task
Usable

Expectation
What prevented you from Goal
doing what you came to Sentiment No No Open Question Block
do on the site? Problem
Usable

Maze Question Bank 14

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

Pricing
Anything else you'd like https://maze.co/
Gather pricing
to add regarding our Product Valuable No No Open Question Block utm_source=ma
expectations
pricing? bank&utm_id=q
Wrap-up

Content Findable
What caught your
attention about this site in Copy Recall No No Open Question Block
your search results?
Design Sentiment

What is the biggest Motivation

influence on your Adoption No No Open Question Block
purchasing decision? Useful

What persuaded you to Adoption

Motivation No No Open Question Block
purchase [PRODUCT]? Product

Please list the top three Competition

things that persuaded Adoption Desirable
you to use our product No No Open Question Block
rather than an alternative Product Motivation
solution. Valuable

What was your biggest

challenge, frustration or Problem
Findable No No Open Question Block
problem in finding Product
[PRODUCT] online?

What's one feature we Opportunity

can add that would make Adoption
Useful No No Open Question Block
our product Product
indispensable to you? Valuable

Of these options, what's Adoption Motivation Multiple Choice Block

the next thing you think No No
we should build? Product Opportunity Open Question Block

What do you see as your Goal Multiple Choice Block

primary goal within your Demographics No No
current role? People Open Question Block

What do you see as your People

biggest challenge within Demographics No No Open Question Block
your current role? Problem

What three words would

you use to describe
People Demographics No No Open Question Block
your personal approach
to [TOPIC]?
Thinking toward the
future, how do you
envision your current field People Demographics No No Open Question Block
might change over the
next 5 years?

How supported do you Demographics

feel [TOPIC] is by the
People Sentiment Yes Yes Open Question Block
leadership team in your
organization? Valuable

Maze Question Bank 15

 Sample Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

When considering your

average workload, how
many projects are you People Demographics Yes No Multiple Choice Block
typically working on at
any given time?

What is your personal

measure of success Expectation
Goal No No Open Question Block
when it comes to Sentiment
[GOAL]?
For what types of
projects do you tend to Adoption
Competition No No Open Question Block
use our product over Product
other tools?

Desirable
What do you enjoy most Adoption
Sentiment No No Open Question Block
about using our product? Product
Valuable

What does this feature

Product Clarity No No Open Question Block
mean to you?

What best describes your

People Demographics Yes No Multiple Choice Block
funding stage?
Which of the following
describes your role in
decisions about [TOPIC] People Demographics Yes No Multiple Choice Block
in your team or
company?

Expectation
What benefits do you
think [PRODUCT] / Product Sentiment No No Open Question Block
[SERVICE] has?
Valuable

When you’re thinking

about buying Competition
Product No No Open Question Block
[PRODUCT], what 3 Recall
brands come to mind?

What types of products

have you purchased Multiple Choice Block
Product Recall Yes No
online before? Select all Open Question Block
that apply.

Rate how probable you Motivation Multiple Choice Block

People Yes No
are to [ACTION]. Sentiment Opinion Scale Block

Rate how [PRODUCT] Competition Multiple Choice Block

performs or ranks as Product Yes No
compared to others. Sentiment Opinion Scale Block

How exciting is Desirable Multiple Choice Block

[FEATURE] / Product Yes No
[CONCEPT]? Sentiment Opinion Scale Block

How unique is Multiple Choice Block

[FEATURE] / Product Sentiment Yes No
[CONCEPT]? Opinion Scale Block

Maze Question Bank 16

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

What action was the Copy 5-Second Test Block

webpage asking you to Recall No No
take? Task Open Question Block

What else do you Copy 5-Second Test Block https://maze.co/

Test CTA
remember from the Recall No No utm_source=ma
Task Open Question Block placement
webpage? bank&utm_id=q

Adoption Desirable https://maze.co/

Would you use this Test feature
No No Open Question Block utm_source=ma
[FEATURE] in future? Product Motivation discoverability
bank&utm_id=q

Adoption Desirable https://maze.co/

Could you see yourself Test mobile
No No Yes/No Block utm_source=ma
using this app regularly? Product Usable app usability
bank&utm_id=q

Could you tell us what Design https://maze.co/

Test feature
was unclear, or what was Usable No No Open Question Block utm_source=ma
Product usability
missing? bank&utm_id=q

Design Test new https://maze.co/

What didn't work as
Expectation No No Open Question Block feature utm_source=ma
expected? Product satisfaction bank&utm_id=q

How much time and Pain https://maze.co/

Validate
money does this cost Opportunity No No Open Question Block utm_source=ma
Problem feature ideas
your business? bank&utm_id=q

Clarity Validate https://maze.co/

What do you think
Product No No Open Question Block feature utm_source=ma
[FEATURE] lets you do? Expectation naming bank&utm_id=q

Thinking about the claim

Copy Validate https://maze.co/
overall, which of the
Sentiment No No Opinion Scale Block marketing utm_source=ma
following best describes Design messaging bank&utm_id=q
your feelings about it?

Copy Validate https://maze.co/

How unique is the
Sentiment No No Opinion Scale Block marketing utm_source=ma
messaging claim? Design messaging bank&utm_id=q

Copy
How relevant is the claim Validate https://maze.co/
to your wants and Design Sentiment No No Opinion Scale Block marketing utm_source=ma
needs? messaging bank&utm_id=q
Solution

In your own words, what Copy Validate https://maze.co/

is the message of the Clarity No No Open Question Block marketing utm_source=ma
claim? Product messaging bank&utm_id=q

Desirable
Content
How likely would you be Validate https://maze.co/
Motivation
to buy the product based Copy No No Opinion Scale Block marketing utm_source=ma
on the claim? Sentiment messaging bank&utm_id=q
Product
Valuable

Recall Validate https://maze.co/

What are your favorite
Design No No Open Question Block product utm_source=ma
aspects of Concept A? Sentiment concepts bank&utm_id=q

What are your least Recall Validate https://maze.co/

favorite aspects of Design No No Open Question Block product utm_source=ma
Concept A? Sentiment concepts bank&utm_id=q

Maze Question Bank 17

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

Adoption Desirable Validate https://maze.co/

How often would you use
No No Multiple Choice Block product utm_source=ma
Concept A? Design Sentiment concepts bank&utm_id=q

Desirable
Validate https://maze.co/
How much would you pay
Design Sentiment No No Open Question Block product utm_source=ma
for Concept A?
concepts bank&utm_id=q
Valuable

What else do you Content https://maze.co/

Test content
remember about the Recall No No Open Question Block utm_source=ma
Design recall
image? bank&utm_id=q
System
Findable https://maze.co/
Usability
Explore our new feature. Product No Yes Mission Block utm_source=ma
Opportunity Scale (SUS)
bank&utm_id=q
test

System
Adoption Desirable Multiple Choice Block https://maze.co/
How frequent would you Usability
No No utm_source=ma
use [FEATURE]? Product Usable Opinion Scale Block Scale (SUS)
bank&utm_id=q
test

Adoption System
Multiple Choice Block https://maze.co/
How complex was the Usability
Design Usable No No utm_source=ma
feature to use? Opinion Scale Block Scale (SUS)
bank&utm_id=q
Product test

When thinking about

System
[FEATURE], how likely Usable https://maze.co/
Usability
would you be to need a Product No No Opinion Scale Block utm_source=ma
Useful Scale (SUS)
technical person in order bank&utm_id=q
test
to use it?

How well integrated did Adoption System

https://maze.co/
you find the functions of Usability
Design Usable No No Opinion Scale Block utm_source=ma
this [FEATURE] into your Scale (SUS)
bank&utm_id=q
workflow? Product test

Goal
What do you want to
achieve by using this Product Motivation No No Open Question Block
product?
Solution

Content
Based on this tagline, Clarity Compare https://maze.co/
what do you think Copy No No Open Question Block website utm_source=ma
[COMPANY] does? Expectation taglines bank&utm_id=q
Product

Were there any cards or Clarity

Card Sort Block Streamline https://maze.co/
categories that you felt
Design Findable No Yes website utm_source=ma
were unclear or hard to Yes/No Block navigation bank&utm_id=q
understand? Usable

Clarity
Were there any cards Card Sort Block Streamline https://maze.co/
that you feel didn’t belong Design Findable No No website utm_source=ma
to any of the categories? Yes/No Block navigation bank&utm_id=q
Usable

Copy Clarity Card Sort Block Streamline https://maze.co/

Would you rename any of
No No website utm_source=ma
the categories? Design Findable Yes/No Block navigation bank&utm_id=q

Maze Question Bank 18

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

Run mobile https://maze.co/

How are you currently
Solution Opportunity No No Open Question Block participant utm_source=ma
solving [PROBLEM]?
screening bank&utm_id=q

Which of the following Run mobile https://maze.co/

have you used to solve Solution Opportunity No No Multiple Choice Block participant utm_source=ma
[PROBLEM]? screening bank&utm_id=q

Run a
Pricing https://maze.co/
How much would you pay wireframe
Adoption No No Open Question Block utm_source=ma
for [SERVICE]? Valuable preference
bank&utm_id=q
test

Did you feel the site

Content Run a
offered too little Clarity https://maze.co/
wireframe
information, too much Copy No No Multiple Choice Block utm_source=ma
Sentiment preference
information or just bank&utm_id=q
Design test
enough?

Expectation
What is the implication if Pain Run a product https://maze.co/
you fail to solve this Motivation No No Open Question Block discovery utm_source=ma
problem? Solution survey bank&utm_id=q
Opportunity

Pain Opportunity Run a product https://maze.co/

What’s missing from what
No No Open Question Block discovery utm_source=ma
you’ve tried already? Solution Useful survey bank&utm_id=q

In your experience of this Motivation

Pain Run a product https://maze.co/
challenge, what would be
Opportunity No No Open Question Block discovery utm_source=ma
the key area you'd look to Solution survey bank&utm_id=q
alleviate first? Useful

Are you currently a People Demographics Run a pricing https://maze.co/

paying customer of No Yes Yes/No Block sensitivity utm_source=ma
[PRODUCT]? Product Pricing survey bank&utm_id=q
At what point would you Pricing Run a pricing https://maze.co/
consider [PRODUCT] a Product No No Open Question Block sensitivity utm_source=ma
bargain? Valuable survey bank&utm_id=q

At what price point is

Pricing Run a pricing https://maze.co/
[PRODUCT] so
Product No No Open Question Block sensitivity utm_source=ma
expensive that you Valuable survey bank&utm_id=q
wouldn't purchase it?
When thinking about
[PRODUCT] price point, Competition Run a pricing https://maze.co/
what other product and Product No No Open Question Block sensitivity utm_source=ma
service's comes to mind Pricing survey bank&utm_id=q
as a comparison?

Run a pricing https://maze.co/

What do you think of our
Product Pricing No No Open Question Block sensitivity utm_source=ma
current pricing?
survey bank&utm_id=q

How easy was it for you Measure https://maze.co/

to get started with Product Usable No No Opinion Scale Block onboarding utm_source=ma
[PRODUCT]? success bank&utm_id=q

Overall, how valuable Measure https://maze.co/

was the onboarding Product Usable No No Multiple Choice Block onboarding utm_source=ma
experience? success bank&utm_id=q

Maze Question Bank 19

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

How clear did you find

Copy Measure https://maze.co/
the information presented
Clarity No No Opinion Scale Block onboarding utm_source=ma
during the product Product success bank&utm_id=q
onboarding?

When thinking about the

product onboarding
Measure https://maze.co/
experience from start to
Product Sentiment No No Multiple Choice Block onboarding utm_source=ma
finish, should it have
success bank&utm_id=q
been longer, shorter, or
was it just about right?

What else would have

Copy Opportunity Measure https://maze.co/
been useful to you to
No No Open Question Block onboarding utm_source=ma
know in order to get Product Useful success bank&utm_id=q
started?

Adoption Clarity
Improve your https://maze.co/
What did you find most
Product Sentiment No No Open Question Block onboarding utm_source=ma
helpful on your journey?
experience bank&utm_id=q
Task Usable

What are the activities Identify https://maze.co/

you spent the most Task Recall No No Open Question Block customer utm_source=ma
amount of time on? goals bank&utm_id=q

Which of the activities do

you find add the most Recall Identify https://maze.co/
value, despite how much Task No No Open Question Block customer utm_source=ma
time they may take you to Valuable goals bank&utm_id=q
complete, and why?

Problem
Desirable Identify https://maze.co/
What could be better
Solution No No Open Question Block customer utm_source=ma
about how you do this? Opportunity goals bank&utm_id=q
Task

Sentiment Get regular https://maze.co/

Do you find [PRODUCT]
Product No No Yes/No Block satisfaction utm_source=ma
useful? Valuable insights bank&utm_id=q

Get regular https://maze.co/

What is your favorite
Product Sentiment No No Open Question Block satisfaction utm_source=ma
thing about [PRODUCT]?
insights bank&utm_id=q

Expectation
Get regular https://maze.co/
What do you think needs
Product Opportunity No No Open Question Block satisfaction utm_source=ma
the most improvement?
insights bank&utm_id=q
Sentiment

How comfortable are you Adoption Sentiment Get product https://maze.co/

with the product after the No No Opinion Scale Block onboarding utm_source=ma
onboarding session? Product Usable feedback bank&utm_id=q

How well do you Copy

Get https://maze.co/
understand what is
Design Clarity No No Opinion Scale Block preference on utm_source=ma
required of you on this
web designs bank&utm_id=q
page? Task

Goal Expectation Get live https://maze.co/

What brought you to the
No No Multiple Choice Block website utm_source=ma
website today? Product Motivation feedback bank&utm_id=q

Maze Question Bank 20

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

Expectation
Get live https://maze.co/
How likely are you to Motivation
Product No No Opinion Scale Block website utm_source=ma
return to the website? Sentiment feedback bank&utm_id=q
Valuable

https://maze.co/
What is the primary Get fast NPS
Product Sentiment No No Open Question Block utm_source=ma
reason for your score? feedback
bank&utm_id=q
What's the one thing we Opportunity https://maze.co/
Get fast NPS
could do to make Product No No Open Question Block utm_source=ma
Sentiment feedback
[PRODUCT] better? bank&utm_id=q

Which phrases from the

Content Evaluate https://maze.co/
description make you feel
Sentiment No Yes Multiple Choice Block content utm_source=ma
more confident about Copy impact bank&utm_id=q
using the service?
Which phrases from the
Content Evaluate https://maze.co/
description make you feel
Sentiment No Yes Multiple Choice Block content utm_source=ma
less confident about Copy impact bank&utm_id=q
using the service?

What do you need to plan

Motivation https://maze.co/
for, or what decisions do Discover jobs
Task No No Open Question Block utm_source=ma
you need to make before Useful to be done
bank&utm_id=q
you begin [JTBD]?

How many times in the https://maze.co/

Discover jobs
last [TIME FRAME] did Task Recall No No Multiple Choice Block utm_source=ma
to be done
you look to [JTBD]? bank&utm_id=q

About how many times

have you visited the
Product Recall No No Multiple Choice Block
website in the past
month?

Motivation
https://maze.co/
How important is it for Discover jobs
Task Sentiment No No Opinion Scale Block utm_source=ma
you to be able to [JTBD]? to be done
bank&utm_id=q
Useful

What is your biggest Pain Opportunity https://maze.co/

Discover jobs
challenge, frustration or No No Open Question Block utm_source=ma
Task Sentiment to be done
problem with this [JTBD]? bank&utm_id=q

What would enable you Solution Opportunity https://maze.co/

Discover jobs
to accomplish this task No No Open Question Block utm_source=ma
Task Usable to be done
more effectively? bank&utm_id=q

Desirable
How much does
Goal Motivation https://maze.co/
successfully completing Discover jobs
No No Open Question Block utm_source=ma
this task save the Solution Opportunity to be done
bank&utm_id=q
business?
Valuable

Goal
How well does Sentiment
[PRODUCT] help you Product No No Multiple Choice Block
[GOAL] / [TASK]? Usable
Task

Maze Question Bank 21

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

Desirable
How customized is
[PRODUCT] to your Product Sentiment No No Opinion Scale Block
interests and needs?
Valuable

What kinds of
collaborative projects
People Demographics No No Open Question Block
have you been involved
with in the past?

How reliable is the Expectation Collect https://maze.co/

performance of Product No No Multiple Choice Block insights on utm_source=ma
[FEATURE]? Sentiment features bank&utm_id=q

Expectation
Were you able to Goal Collect https://maze.co/
accomplish what you Sentiment No No Yes/No Block insights on utm_source=ma
used [FEATURE] for? Product features bank&utm_id=q
Usable

Content
A/B test https://maze.co/
What did you learn from
Copy Clarity No No Open Question Block landing page utm_source=ma
this webpage?
copy bank&utm_id=q
Product

Content
Multiple Choice Block A/B test https://maze.co/
How relevant was the
Copy Sentiment No No landing page utm_source=ma
headline to you? Opinion Scale Block copy bank&utm_id=q
Product

Content
A/B test https://maze.co/
Did this version feel more Copy
Sentiment No No Opinion Scale Block landing page utm_source=ma
or less engaging? Design copy bank&utm_id=q
Product

Content
https://maze.co/
What do you think is the A/B test email
Copy Clarity No No Multiple Choice Block utm_source=ma
purpose of the email? subject lines
bank&utm_id=q
Goal

Content
How much does the https://maze.co/
A/B test email
subject line resonate with Copy Sentiment No No Opinion Scale Block utm_source=ma
subject lines
you? bank&utm_id=q
Goal

Copy
How likely would you be Multiple Choice Block https://maze.co/
A/B test email
to open an email with that Goal Motivation No No utm_source=ma
Opinion Scale Block subject lines
subject line? bank&utm_id=q
Task

Thinking about what the

Copy Desirable
product offers, which of Validate https://maze.co/
the following best Product Sentiment No No Opinion Scale Block product utm_source=ma
describes your feelings launch copy bank&utm_id=q
Solution Valuable
about it?

Desirable
What is the main benefit Validate https://maze.co/
you receive from Product Sentiment No No Open Question Block product- utm_source=ma
[PRODUCT]? market fit bank&utm_id=q
Valuable

Maze Question Bank 22

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

How much time do you Adoption Demographics

spend using No No Multiple Choice Block
[PRODUCT]? Product Recall

What's your biggest Motivation Multiple Choice Block

People No No
priority right now? Useful Open Question Block

Are we meeting your

People Expectation No No Yes/No Block
expectations?

What vertical best

People Demographics Yes No Multiple Choice Block
describes your company?

Content
What information is Motivation
missing or would make Copy
Sentiment No No Open Question Block
your decision to buy Design
easier? Usable
Product

Adoption Motivation
What is your biggest fear
or concern about Problem Pricing No No Open Question Block
purchasing this item?
Product Sentiment

What would persuade Adoption

you to use [PRODUCT] Motivation No No Open Question Block
more often? Product

Desirable
What's one feature we
can add that would make Motivation
Product No No Open Question Block
our product Opportunity
indispensable for you?
Valuable

If you could no longer

use [PRODUCT], what’s Desirable
Product No No Open Question Block
the one thing you would Sentiment
miss the most?
Is there anything Adoption Expectation
preventing you from No No Yes/No Block
upgrading at this point? Problem Sentiment

What other content would

Content Desirable No No Open Question Block
you like to see us offer?

Motivation
What were the main
things that persuaded Adoption Sentiment No No Open Question Block
you to join our list today?
Valuable

Opportunity
If someone were to solve
this problem, how would Solution Sentiment No No Open Question Block
that improve your life?
Valuable

What are your initial

Solution Sentiment No No Open Question Block
thoughts on this solution?

Please describe your last

experience with People Recall No No Open Question Block
[COMPANY].

Maze Question Bank 23

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

Which skills are required Multiple Choice Block

People Demographics No No
to do your job? Open Question Block

How do you manage your Expectation

People No No Open Question Block
time? Recall

How would you improve

Task Opportunity No No Open Question Block
the process of [TASK]?

How visually appealing is Multiple Choice Block

Design Sentiment No No
this logo? Opinion Scale Block

Would you change any of

Design Sentiment No Yes Yes/No Block
the colors of this logo?

Is this logo memorable? Open Question Block

Design Sentiment No No
Why or why not? Yes/No Block

What do you like about

Design Sentiment No No Open Question Block
the logo?

What do you dislike

Design Sentiment No No Open Question Block
about the logo?
Now that you’ve seen
both logo concepts,
Design Sentiment No No Open Question Block
which do you prefer?
Why?

What do you think of the

Design Pricing No No Open Question Block
pricing page layout?

Are the pricing options Content

Clarity No No Yes/No Block
clear? Design

Desirable
Which features in this Content Pricing
subscription tier are most No Yes Multiple Choice Block
important to you? Solution Useful

Valuable

What industry do you

think this company Content Expectation No No Multiple Choice Block
operates in?

What decisions do you People Motivation

No No Open Question Block
frequently need to make? Task Useful

What triggers you to

People Motivation No No Open Question Block
[ACTION]?

Sentiment
What metrics do you People
currently track? Why are Useful No Yes Open Question Block
they important? Task
Valuable

How do you prefer to

Product Sentiment Yes No Multiple Choice Block
purchase [PRODUCT]?

Maze Question Bank 24

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

Think about a frustrating

experience you had when Pain
[ACTION]. What Sentiment No No Open Question Block
happened to make that Problem
experience frustrating?

How do you typically find Content Multiple Choice Block

information about this Findable No No
type of product? Product Open Question Block

What websites do you

use to discover new Product Findable No No Open Question Block
products?
What do you research Content
about a product before Useful No No Open Question Block
purchasing it? Product

What type of product do Adoption Multiple Choice Block

you research the most Useful No No
before purchase? Product Open Question Block

What is the biggest Pain

difficulty you face when
Problem Opportunity No No Open Question Block
purchasing this type of
product? Product

Now that you’ve solved Problem

[PROBLEM], what’s Motivation No No Open Question Block
next? Solution

What influences you to Multiple Choice Block

purchase a product Product Motivation No No
online? Open Question Block

Pain
What deters you from
purchasing a product Problem Motivation No No Open Question Block
online?
Product

What is your preferred

Product Sentiment No No Open Question Block
brand of this product?

Expectation
What factors determine Adoption
your budget for this Pricing No No Open Question Block
product? Product
Sentiment

How could we have Adoption Opportunity

helped you better use our No No Open Question Block
product? Product Useful

How can we improve

your general experience People Sentiment No No Open Question Block
with the company?

If someone asked you People

about this product, what Sentiment No No Open Question Block
would you say to them? Product

What is the main factor

that influences your Adoption Motivation
No No Open Question Block
decision to switch Product Valuable
brands?

Maze Question Bank 25

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

How would you use this Adoption

Expectation No No Open Question Block
new feature? Product

What excites you about

Product Sentiment No No Open Question Block
this new feature?

Do you think this new Sentiment

feature improves the Product No No Yes/No Block
existing product? Valuable

Have you seen

something similar to this Product Recall No No Yes/No Block
feature elsewhere?

How do you think this Expectation

new feature will improve Product No No Open Question Block
your experience? Valuable

What do you like best Content

about the messaging we
Copy Sentiment No No Open Question Block
use to promote our
product? Product

How would you explain

[PRODUCT] to a friend,
Product Sentiment No No Open Question Block
family member, or
colleague?

What communication Desirable Multiple Choice Block

channels would you Content No No
prefer we use? Sentiment Open Question Block

Adoption
What supplementary Opportunity
content would help you Content No No Open Question Block
use our product? Useful
Product

What companies or
products do you perceive Product Competition No No Open Question Block
as our competitors?

Content
How does [PRODUCT]
messaging stand out Copy Competition No No Open Question Block
from the competition?
Product

How could our brand be People Opportunity

more honest and No No Open Question Block
transparent? Product Sentiment

What charity do you think

pairs well alongside People
Sentiment No No Open Question Block
[PRODUCT] / Product
[COMPANY]?

What do we do better Competition

than other companies in People No No Open Question Block
this field? Valuable

What would you use as

an alternative if
Product Competition No No Open Question Block
[PRODUCT] was no
longer available?

Maze Question Bank 26

 Sample
Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included Included

What values do you think Sentiment

People No No Open Question Block
[COMPANY] upholds? Valuable

How would you find a

company like ours on Task Findable No No Open Question Block
Google?

If we introduced Adoption
[FEATURE], would you Desirable No No Yes/No Block
want to test it? Product

Is there something you

expected from
Product Expectation No No Yes/No Block
[PRODUCT] / [SERVICE]
that you did not get?

How does our website Multiple Choice Block

compare to other Product Competition No No
websites you shop from? Open Question Block

What’s the one thing we Opportunity

Adoption No No Open Question Block
should never stop doing? Valuable

How would you describe

[PRODUCT] to a friend or Product Clarity No No Open Question Block
colleague?

When you think of our Clarity

brand, what comes to Design No No Open Question Block
mind? Sentiment

Which of the following

best describes your need Product Useful Yes No Multiple Choice Block
for this product?

How often could you find Motivation

Product Yes No Multiple Choice Block
a use for this product? Useful

What do you think about Content Clarity

the story we tell through No No Multiple Choice Block
our website? Copy Sentiment

In terms of other products Competition

or brands, who can we Product No No Open Question Block
learn from? Sentiment

How would you rate the People Sentiment

Yes Yes Multiple Choice Block
support you've received? Solution Valuable

Are you following

[COMPANY] on social Desirable Open Question Block
Content No No
media? If so, which Sentiment Yes/No Block
platforms?

Do you read [COMPANY] Desirable

Content No Yes Yes/No Block
blog? Sentiment

What type of content do Desirable

you prefer to consume Content Yes No Multiple Choice Block
the most? Sentiment

Why do you usually Motivation

Content Yes No Multiple Choice Block
consume content? Valuable

Maze Question Bank 27

 Sample Follow-up Maze
Question Tags Scenarios Responses Maze Block Types Maze Templ
Questions Template
Included
Included

How do you usually

Content Findable Yes No Multiple Choice Block
discover new content?

Have you ever read or

watched any content Content Recall Yes No Multiple Choice Block
from [COMPANY]?

From what you can recall

when seeing content
from [COMPANY], what Content Sentiment No No Open Question Block
was your first
impression?

What type of content

would you like to see
Content Desirable No No Open Question Block
from [COMPANY] in the
future?

Do you have specific

content needs related to Content Useful No Yes Yes/No Block
your industry?

Are there any Open Question Block

communication channels Content Useful No No
you would prefer we use? Yes/No Block

If you were looking to

[TASK], where in this Design Expectation
No No Open Question Block
design would you expect Task Findable
to start?

What could we do to
People Sentiment No No Open Question Block
potentially wow you?

Describe the last time

you struggled with Pain Opportunity
No Yes Open Question Block
[TASK], what was that Task Recall
like?
What would be the most
ideal scenario for [TASK] Solution Opportunity No No Open Question Block
from the website/app?

Maze Question Bank 28