DATA VISUALIZATION

WHY IS DATA VISUALIZATION

IMPORTANT?
Big data is a broad term for data sets so large or complex that
traditional data processing applications are inadequate. Challenges
include analysis, capture, curation, search, sharing, storage,
transfer, visualization, and information privacy.

Big data is distinct from the internet, although the web makes it
much easier to collect and share data.

RESOURCE
en.wikipedia.org/wiki/Big_dataWikipedia
90%
OF ALL THE DATA IN THE WORLD HAS BEEN
GENERATED OVER THE LAST TWO YEARS, 2.5
BILLION GB OF NEW DATA IS GENERATED EVERYDAY
RESOURCE
Sciencedaily.com/releases/2013/05/130522085217.htm
1 TRILLION
CONNECTED OBJECTS AND DEVICES ON THE
PLANET GENERATED DATA IN 2015

RESOURCE
Sciencedaily.com/releases/2013/05/130522085217.htm
 WHAT IS DATA
VISUALIZATION?
One of the most important benefits of visualization is that it
allows us visual access to huge amounts of data in easily
digestible visuals.

Well designed data graphics are usually the simplest and

at the same time, the most powerful.
Possible Process
Data mining, understanding a
potential strategy and story.
This is the discovery phase.
RESOURCE
www.accurat.it/
Research, design, & development
teams come in here, processing
information and building a user
friendly tool. This is the
visualization phase.
A web experience is created giving
the user a data-driven experience.
This is the experience phase.
 WHAT MAKES
GOOD DATA VIZ?
Everything depends on the concept of layering, establishing
hierarchies and making them clear.

Challenging the viewer to think about the substance rather than

about the methodology, graphic design, or the technology used
to make the visualization.

Encourage the eye to compare, reveal the data at several levels

of detail, from a broad overview to minute statistics.

RESOURCE
The Visual Display of Quantitative Information - Edward R. Tufte
STORYTELLING
Data analysis are the stories we desire to tell. Visual composition is
the main architecture and the aesthetic value we desire to present.

Storytelling with data visualization creates an impactful response

from the user with numbers to back it up.

Data visualization plays a critical role in modern journalism.

RESOURCE
Mandi Geiselman, Interactive Designer, Centerline Digital
&
visualisingdata.com/index.php/2013/04/discussion-storytelling-and-success-stories/
DATA VISUALIZATION
VS. INFOGRAPHIC
Data visualization (data graphics) help you understand trends,
patterns, and to make correlations. They’re typically instruments
for reasoning about quantitative information.

Information graphics (info graphics) are typically a representation of

not only specific data points but information as well. They’re
usually instruments for reasoning about qualitative information.

RESOURCE
readwrite.com/2011/01/07/difference-between-datavisualization-infographics
Information graphics are visual representations of information, data
or knowledge often used to support information and strengthen it.

Data visualizations are visual displays of measured quantities by

means of the combined use of a coordination system, points, lines,
shapes, digits, letters quantified by visual attributes.

Both can be static, animated or interactive.

RESOURCE
readwrite.com/2011/01/07/difference-between-datavisualization-infographics
 PROFESSIONAL
BENEFITS OF DATA VIZ
When's the optimal time to use data viz professionally?
1. Absorb information in new and more constructive ways.
2. Visualize relationships and patterns between operational
and business activities.
3. Identify and act on emerging trends faster.
4. Manipulate and interact directly with data.
5. Foster a new business language.

RESOURCE
data-informed.com/top-5-business-benefits-using-data-visualization/
TOOLS USED TO BUILD
DATA VISUALIZATIONS
1. Google Charts
2. Modest Maps (mapping tool)
3. Visual.ly
4. Tableau
5. d3.js

RESOURCE
fastcodesign.com/3029239/infographic-of-the-day/30-simple-tools-for-data-visualization
 EXAMPLES OF
GREAT DATA VIZ
Hans Rosling's 200 Countries, Where Men Aren’t Working
200 Years, 4 Minutes - The Joy of Stats - BBC Four nytimes.com/interactive/2014/12/12/upshot/where-
men-arent-working-map

U.S. Gun Deaths in 2013 A Day in the Life of a NYC Taxi Driver
guns.periscopic.com/ nyctaxi.herokuapp.com/
Here is Today Bracing for the Falls of an Aging Nation
hereistoday.com/ nytimes.com/interactive/2014/11/03/health/bracing-
for-the-falls-of-an-aging-nation.html