APPENDIX C

Dear Respondents,
Greetings!
We are the 3rd year HM students currently conducting a study entitled:
Customer’s Satisfaction in Burrow Unlimited Chicken Wings Restaurant in
Cebu, City. We are humbly asked your cooperation by answering this
questionnaire. It will take approximately 2 to 5 mins of your time and there
is no necessary follow up after the data gathering.
Your participation in this research is entirely voluntary. The information that
we will be collected during the research survey will be put away and no-one
but the researchers will be able to see it.
There may not be any benefit for you but your participation is likely to help
the researchers to find the answer to the research question. There may not be
any benefit to the society at this stage of the research, but future generations
are likely to benefit.
Thank you so much and Keep Safe!
Part 1. Profile of the Respondents
Kindly provide information and/or put a check mark (√) on the items that
correspond to your answer.
1. Age: _________________
2. Gender
____ Male ____ Female
3. Highest Educational Attainment
____ Senior High School Graduate ____ Master's Degree
____ College Level ____ Doctor's Degree
____ College Graduate
 Definitions of Terms

The following terms are defined operationally to facilitate better

understanding of the study.

Ambiance. This refers to the environmental and atmosphere of a

restaurant.

Customer. This refers to a person who buys goods and services in

Burrow Unlimited Chicken Wings Restaurant in Cebu City.

Customer Satisfaction. This refers the level of satisfaction of the

customer in Burrow Restaurant.

Price. This refers of the amount of the product that purchase.

Product. This refers to a food or purchase by the customer.

Profile Respondents. This refers to the age, gender, and highest

educational attainment of the respondents of this study.

Proposed Action Plan. This refers to the current and future action

plans to be made after the results of conducting the study.

Staff. This refers to a person who serve the customers.

 Autonomy. Prior to distributing the survey, informed consent will be

given, allowing respondents to fully understand the study's purpose and

guaranteeing that they will sign voluntarily and without harm. Respondents

have the option to stop answering or not take part. The researchers will

assure that withdrawal will have not be a hurdle to the continuation of the

study. The respondents can decide for their own on what to do and what they

want to agree to without any backlash.

Trustworthiness of the Research

The researchers will make sure that the data and information they

collect are accurate. The researchers must exclusively seek out respondents

in Burrow Unlimited Chicken Wings Restaurant in Cebu City in order to

retain their credibility. To get precise data for the research and to establish

credibility, the researchers will ensure that the study will undergo ethical and

technical reviews. The researchers will ensure that the responses are from

the respondents themselves. Upon gathering and analyzing the data, the

researchers will set aside personal biases. In the context of transferability,

the output and findings of this research will be presented to the faculty of the

College of Hospitality Management University of Cebu-Banilad. As

intended, the study's results will serve as the basis in the formulation of the

proposed action plan. In the essence of dependability, future researchers will

be able to use this research as a basis and may have the same study to create

consistency in the result. Furthermore, because the data that will be used in

this study are accurate and dependable, the study can be repeated with

identical results. In the context of confirmability, the findings of this study

will be based on the responses of the respondents alone. Accurate findings

will be achieved through organization and comprehensive analysis using the

appropriate statistical methods to analyze the data that will be collected. The

responses will be carefully and fairly assessed.

 CUSTOMER'S SATISFACTION IN BURROW UNLIMITED
CHICKEN WINGS RESTAURANT IN CEBU CITY

A Thesis
Presented to the Faculty of the
College of Hospitality Management
University of Cebu-Banilad
Cebu City, Philippines

In Partial Fulfillment of the

Requirements for the
Degree of Bachelor of Science in Hospitality Management

by:

MARY ANNETTE P. BIHAG MARIE ANN GOLEZ

ERICKA FAYE C. PINO MARIA THERESA A.VILLAMOR

2022
 TABLE OF CONTENTS

Page

CHAPTER

1 THE PROBLEM AND ITS SCOPE 1

INTRODUCTION

Rationale of the Study 1

Theoretical Background 5

THE PROBLEM

Statement of the Problem 18

Statement of Null Hypothesis 19

Significance of the Study 26

RESEARCH METHODOLOGY

Research Design 27

Research Environment 28

Research Respondents 28

Research Instrument 28

Dry Run Procedure 29

Research Procedures 30

Data Collection 30

Treatment of Data 31
 Ethical Consideration 31

Trustworthiness of the Research 33

DEFINITION OF TERMS 35

REFERENCES 36