SMART PHONES

IT

DECEMBER 1, 2020
BIS
[Company address]
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SmartPhones
A smartphone is a mobile phone (also known as cell phones or mobiles) with an
advanced mobile operating system that combines features of a personal computer operating
system with other features useful for mobile or handheld use. Smartphones, which are pocket-
sized, typically combine the features of a mobile phone, such as the abilities to place and receive
voice calls and create and receive text messages, with those of other popular digital mobile
devices like personal digital assistants (PDAs), such as an event calendar, media player, video
games, GPS navigation, digital camera and digital video camera.

Smartphones can access the Internet and can run a variety of third-party software

components ("apps" from places like Google Play Store or Apple App Store). They typically have
a color display with a graphical user interface that covers more than 76% of the front surface.
The display is almost always a touchscreen and sometimes additionally a touch-enabled
keyboard like the Priv/Passport BlackBerrys, which enables the user to use a virtual keyboard to
type words and numbers and press onscreen icons to activate "app" features.

In 1999, a Japanese firm released the first smartphones to achieve mass adoption within a
country. Smartphones became widespread in the late 2000s. Most of those produced from 2012
onward have high-speed mobile broadband 4G LTE, motion sensors, and mobile
payment features. In the third quarter of 2012, one billion smartphones were in use worldwide.
Global smartphone sales surpassed the sales figures for regular cell phones in early 2013.

Mobile operating systems (Software)

 Android.
 IOS.
 Windows Mobile Phones.

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1. Android
Android is a mobile operating system developed by Google, and backed
by an industry consortium known as the Open Handset Alliance. It is an
open source platform with optional proprietary components, including a
suite of flagship software for Google services, and the application and
content storefront Google Play. Android was officially introduced via the
release of its inaugural device, the HTC Dream (T-Mobile G1) on 20
October 2008. As an open source product, Android has also been the
subject of third-party development. Development groups have used the
Android source code to develop and distribute their own modified versions
of the operating system, such as CyanogenMod, to add features to the OS
and provide newer versions of Android to devices that no longer receive Figure 1 Android GUI

official updates from their vendor. Forked versions of Android have also
been adopted by other vendors, such as Amazon.com, who used its "Fire
OS" on a range of tablets and the Fire Phone. As it is a non-proprietary platform that has
shipped on devices covering a wide range of market segments, Android has seen
significant adoption. Gartner Research estimated that 325 million Android smartphones
were sold during the fourth quarter of 2015, leading all other platforms. Samsung
Electronics, who Figure 1: Android GUI Smart Phones 4 produces Android devices, was
also the top smartphone vendor across all platforms in the same period of time. Android
is the top-selling smartphone OS in 2016.

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2. iOS
iOS (formerly iPhone OS) is a proprietary mobile operating system developed by Apple
Inc. primarily for its iPhone product line. The iPhone was first unveiled in
January 2007. The device introduced numerous design concepts that have
been adopted by modern smartphone platforms, such as the use of multi-
touch gestures for navigation, eschewing physical controls such as physical
keyboards in favor of those rendered by the operating system itself on its
touchscreen (including the keyboard), and the use of skeumorphism—
making features and controls within the user interface resemble real-world
objects and concepts in order to improve their usability. In 2008, Apple
introduced the App Store, a centralized storefront for purchasing new
software for iPhone devices. iOS can also integrate with Apple's desktop
Figure 2 iOS GUI
music program iTunes to sync media to a personal computer. The
dependency on a PC was removed with the introduction of iCloud on later versions of
iOS, which provides synchronization of user data via internet servers between multiple
devices. The iPhone line's early dominance was credited with reshaping the smartphone
industry, and helping make Apple one of the world's most valuable publicly traded
companies by 2011. However, the iPhone and iOS have generally been in second place in
worldwide market share.

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3. Windows 10 Mobile
Windows 10 Mobile (formerly known as Windows Phone) is from Microsoft. It is closed
source and proprietary. It has the third largest installed base on
smartphones behind Android and iOS.

Unveiled on February 15, 2010, Windows Phone includes a user interface

inspired by Microsoft's Metro Design Language. It is integrated with
Microsoft services such as OneDrive and Office, Xbox Music, Xbox
Video, Xbox Live games and Bing, but also integrates with many other
non-Microsoft services such as Facebook and Google accounts. Windows
Phone devices are made primarily by Microsoft Mobile/Nokia, and also
by HTC and Samsung.

In January 2015, Microsoft announced that its Windows Phone brand will
be phased out and replaced with Windows 10 Mobile, bringing tighter Figure 3 Windows 10 mobile
GUI
integration and unification with its PC counterpart Windows 10, and
provides a platform for smartphones and tablets with screen sizes less than 8 inches
Windows Mobile smartphone series has had poor adoption that also led to a decrease in
third-party applications and some vendors ended their support for Windows Mobile
altogether. As of 2016, Windows 10 Mobile global market share dropped below 0.6%.

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Worldwide operating system market share for smartphones

2016

Android

iOS

Windows
Date Android iOS Windows
Q3 2016 0.868 0.125 0.0003

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Android iOS 3rd Qtr