Values in Organizations

The Heart of the Matter

Paul Schumann
Organizational Culture
Output
Behavior

Values

Beliefs

Philosophy

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Values Alignment

Market

Organization

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Values in Organizations
✔ People Know How To Behave
✔ People Feel Better About What They Do
✔ Better Decisions Are Made
✔ Organizations With a Few Key Market Driven
Values Well Developed Are More Likely To Be
Successful
✔ Organizations That Can Change Values Will
Thrive

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Organizational Values
Vitality

Quality

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Vitality Values
✔ Self Development ✔ Vision
✔ Communication ✔ Leadership
✔ Environmental ✔ Creativity
Awareness ✔ Innovativeness
✔ Multiple Skills ✔ Knowledge
✔ Teamwork

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Quality Values
✔ Achievement ✔ Efficiency
✔ Effectiveness ✔ Control
✔ Appropriate ✔ Pioneering Progress
Technology ✔ Community
✔ Service ✔ Self Actualization
✔ Productivity

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Organizational Values: Vitality
✔ Self-Development: Acceptance of the responsibility for one’s
own future. The members of the organization feel that it is their
responsibility to begin a creative course of action or to act on their
conscience for self-development without external prompting.
✔ Communication: Effective and efficient transmission and flow
of ideas and factual data within and between persons,
departments, divisions and other organizations. Selection of
appropriate media for the message is implied.
✔ Environmental Awareness: Perception and understanding of
what is transpiring in the world and how it directly or indirectly
affects the organization’s vision, mission, goals, strategies, plans
and actions. The environment is made up of current and future
perspectives of customers, competition, and technology within the
context of social, political, economic, scientific, and demographic
driving forces for change.
✔ Multiple Skills: A well-rounded, broad perspective with expert
capabilities in several key skill areas. These areas must include life
skills as well as organizational skills.
✔ Teamwork: Working effectively with and through others.
Working cooperatively with one another such that the skills and
qualities of one individual supplement, support and enhance the
skills and qualities of others in the group.
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✔ Vision: To perceive the purposes of an organization and
communicate that purpose to its members in such a lucid manner
that its members are able to transcend their limited personal
perspectives and abilities.
✔ Leadership: The capability to translate intention into reality. The
personal organizational or conceptual influence to motivate
persons to take authority for the process of change.
✔ Creativity: The capacity for original thought and expression that
brings new ideas and images into an existing reality or brings forth
a new reality.
✔ Innovativeness: Ability to apply creativity. Innovativeness
requires an understanding of the organization, its interaction
patterns, and most importantly, how ideas flow within the
organization to become accepted.
✔ Knowledge: The accumulation and management of products of
the mind. Examples include -- patents, copyrights, trade marks,
trade secrets, know-how, books, reports and standards.
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Organizational Values: Quality
✔ Achievement: Accomplishment of a desirable result as defined
by the organization.
✔ Effectiveness: The production of relevant results as defined by
the market.
✔ Appropriate Technology: Selecting the best technology to fulfill
an application while minimizing the adverse effects on the
surrounding systems.
✔ Service: The motivation to make a contribution to society
(customers, community, and world) through one’s work.
✔ Productivity: Generating and completing tasks and activities that
achieve externally established goals and expectations.
✔ Control: Providing restraint and direction to achieve
methodological arrangements of persons or things according to
prescribed rules.
✔ Pioneering Progress: Originating and introducing creative ideas
for positive change in social organizations and systems, and
providing the framework for actualizing them.
✔ Community: Sufficient depth of commitment to a group, its
members and its purpose that both independent creativity and
interdependent cooperation are maximized simultaneously.
✔ Self Actualization: The inner drive toward experiencing and
expressing the totality of one’s being through spiritual,
psychological, physical, and mental activities that enhances the
development of one’s maximum potential.

✔ Efficiency: Thinking about and designing acts and purposes in

the best possible and least wasteful manner before implementing
them.

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Values Example (2003)
Productivity

Achievement

Self Service
Development

Multiple Skills Community

Teamwork

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Organizational Scenario Example (2003)

This organization is driven by the desire to meet goals and expectation

established within the company but outside of the organization. At the
same time, the members feel the need to protect their own futures
through self improvement. This tension provides the energy to
accomplish the results desired by the organization. The members of
this organization are motivated to make a contribution through their
work. In order to do so, they think that they require a broad
perspective and several expert skills. The members of this
organization require a strong sense of community. They want to build
community through teamwork and the shared desired to make a
significant contribution through their work.

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Leading Through Values
✔ Actions/Non-actions
✔ Stories
✔ Heroes/Heroines
✔ Virtual Network
✔ Rituals

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Building Values in Organizations

Incentives Training

Management
System
Organizational
Communication
Structures

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Principles of Values Management
✔ Focus on a Few Key Values
✔ Relentless Dedication
✔ Values Consistency Among the
– Vision, Mission, Goals & Strategies
– Projects, Resources, and Culture
– Communication, Incentive, Training, Organizational Structure,
and Management Systems
– Stakeholders, Market Strategy, and Organization
✔ Alignment with Values of Market

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Glocal Vantage, Inc.
✔ PO Box 161475
✔ Austin, TX 78716
✔ (512) 632-6586
✔ paul.schumann@glocalvantage.com
✔ www.glocalvantage.com
✔ http://incollaboration.com
✔ Twitter: innovant2003
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Paul Schumann
✔ Futurist and innovation consultant
✔ Application of web 2.0 to market & strategic intelligence
systems
✔ Web 2.0 tools & technologies
✔ Application of web 2.0 to democratic processes
✔ Broad perspectives on the future
✔ Services
– Strategic market research & technology forecasting
– Intelligence systems consulting
– Seminars, webinars & presentations
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 This work is licensed under the
Creative Commons Attribution
license. You may distribute, remix,
tweak, and build upon this work,
even commercially, as long as you
credit me for the original creation
as Paul Schumann, Glocal Vantage
Inc, www.glocalvantage.com.

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