FANTASTIC FIVE ENTERPRISE

1. Target Market: Teenagers / Adults/ Children

2. Mission / Vision:
3. Business Concept: Kiosk at Shopping Complex/ Skudai
4. Standard recipe – 1 sample (others in 1 table)
5. Layout –
6. Product Theme - SWEET TO YOUR HEART / Yummy! Golden

pineapple healthy ice cream.

2.0 Product

2.1 Product Description

Based on its composition, ice cream is classified into three categories,
namely economy, good average, and luxury. Commercial ice cream that we
usually buy is of the economy type.

Quality ice cream is usually determined by high quality raw materials and a
clean manufacturing process. The nutrient composition of each 100 grams of
ice cream is energy (207 kcal), protein (4.0 g), and fat (12.5 g).

We choose to
 Modern commercial ice cream is made from a mixture of ingredients such as
10-16% milk fat, 9-12% fat-free milk solids (this material is also known as
whey solids which usually contains proteins such as casein and whey proteins
and carbohydrates such as lactose in milk). Other ingredients are 12-16%
sweeteners which are usually from a combination of sucrose or glucose-
based corn syrup sweeteners, 0.2-0.5% stabilizers and emulsifiers, for
example agar or carrageenan taken from seaweed and 55%-64% water that
comes from condensed milk or other ingredients. These ingredients will form
a small solid part of the ice cream in the final product where the rest is the air
that is included during the spinning process of these ingredients. Modern ice
cream that has a cheap price is obtained from cheap ingredients and the
inclusion of more air up to 50% of the volume of the final product. Ice cream
comes in a wide variety of flavors, often with added ingredients such as
chocolate chips, nuts, fruit and small candies. Among the ice cream flavors
that are often sold in markets are vanilla, chocolate, strawberry, and
Neapolitan (a combination of the three flavors).

2.2 Standard Recipe

 STANDARD RECIPE
PRODUCT: Pineapple Yogurt Ice Cream

INGREDIENTS QUANTITY PRICE/UNIT TOTAL

Milk
Ovellete
Whipping Cream
Pineapple
Total Cost
Number of Pax
Portion Size

STANDARD RECIPE

PRODUCT: Pineapple Ice Cream lollies

INGREDIENTS QUANTITY PRICE/UNIT TOTAL

Milk
Ovellete
Whipping Cream
Pineapple
Total Cost
Number of Pax
Portion Size

STANDARD RECIPE
PRODUCT: Creamy pineapple with Banana taste
INGREDIENTS QUANTITY PRICE/UNIT TOTAL
Milk
Ovellete
Whipping Cream
Pineapple
Total Cost
Number of Pax
Portion Size

STANDARD RECIPE

PRODUCT: pineapple with herbal tea

5. pineapple with mint ice cream
6. pineapple + chocolate chip
8. pineapple + ginger
INGREDIENTS QUANTITY PRICE/UNIT TOTAL
Milk
Ovellete
Whipping Cream
Pineapple
Total Cost
Number of Pax
Portion Size

2.3 Packaging
 The packagings for product are important because it can describe their
identity. To attract customers to buy

Size – 1qt

1.0 COMPANY BACKGROUND

1.1 Business Concept

 We are a wholly owned Aboriginal company providing ice cream catering, producing
high quality ice cream that rivals international brands of ice cream. Products are made
with low fat, healthy bulk, zero sugar and natural flavors of fruit. We have a team of
fresh fruit suppliers in Malaysia. Our ice cream is Halal certified by Jakim Malaysia.
Our company has been operating since 2022 and is registered with the Companies
Commission of Malaysia (JR0070705). Our 1year experience in ice cream industry is
the basis for our further business expansion. Currently, we sell ice cream through agents
all over the country. Our mission is to make it possible for people to enjoy delicious ice
cream with healthy ingredients, as well as locally sourced delicious ice cream that
mimics nature and smoothness. We believe in providing low-calorie fun without
compromising quality and taste. A pint of ice cream at the end of a long workday is an
occasional treat.

1.2 Organization Chart

2.0 PRODUCT DESCRIPTION

Ice cream is a frozen dairy food made from cream or butterfat, milk, sugar and flavors.
2.1 Standard Recipe
2.2 Packaging
2.3 Food Cost

3.0 MARKETING STRATERGIES

 3.1 4P’s

3.2 SWOT Analysis

STRENGTH
Newly established companies produce high -quality products with good flavors.
Various unique healthy ice cream flavors.
High -quality products and recognized brands.

WEAKNESS
Difficulties penetrating the new market.
International and national ice cream products have encountered fierce
competition in the market.
Seasonal sales of products.

OPPORTUNITY
Rising income, changes in lifestyle party culture
economic growth and market liberalization
Develop the ice cream market

THREATS
The threat of low -income population and infrastructure.
Economic and regulatory changes.
Substitute of threat.
Delivery process - Transportation

3.3 Target Market

4.0 SALES TARGET

5.0 CONCLUSION
6.0 REFERENCES

https://ms.nature-via.com/nutritional-information-for-ice-cream-and-ice-
cream-high-in-protein-and-calcium

http://animhosnan.blogspot.com/2018/08/aiskrim-di-malaysia-apa-
hebatnya.html

http://magfoodtruck.blogspot.com/2017/11/apa-itu-
aiskrim.html#:~:text=Aiskrim%20adalah%20sejenis%20makanan
%20beku,mencegah%20pembentukan%20kristal%20ais%20besar.

https://www.innodelice.com/post/ice-cream-packaging-trends-2021-2022

https://technologia-group.com/blog/why-ice-cream-packaging-is-important/
https://www.sunkea.com/Kraft-Paper-Ice-Cream-Cup-with-Dome-Plastic-
Lid-pd6869956.html