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3.THE INNOVATION
VOICE: HOW TO
INNOVATE
 3.8 INSPIRATION ,
PERSPIRATION

One of the key determinants of an

organization's innovation system is the search
for balance between 'inspiration' (free open
creativity) and 'perspiration' (systematic
disciplined management).

In the two-dimensional space of creativity and

discipline, there is a 'eutectic point' uniquely
suitable for each organization.
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JIM COLLIN
Jim Collins' book Good to Great showed that only 11
organizations achieved true greatness and achieved a high
degree of discipline and creativity simultaneously. The optimal
balance between creativity and discipline may vary depending
on the stage of the innovation project.
FIGURE 3.4

shows an example of how the optimal 'eutectic' point in

creativity- discipline balance, changes with discipline
proportionately increasing. The term 'chaotic creativity'
should be regarded with caution; many of the superior
models for the process of ideation are in fact highly
disciplined and systematic.
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During an innovation project, the optimal balance

between open 'ideation' or creativity and disciplined
development varies, with 'discipline' growing in
importance as the project progresses. Each stage of the
innovation project will have its own 'eutectic or optimal
balance, just as metal alloys have a eutectic point' that
differs according to the properties desired.
 CREATIVITY VS
DISCIPLINE

Source: David Perlmutter, VP (Mobile Processing Group), Intel Corp.

The innovation systems of organizations are dynamic. As organizations

grow, they may need to shed old systems, like snakes shed their skins,
and embrace new ones, even when such systems have proved
enormously successful in the past.
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