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Important Terms: A/B Testing: This Is A Process of Random Experimentation Where Two or More Versions of A
Important Terms: A/B Testing: This Is A Process of Random Experimentation Where Two or More Versions of A
A/B Testing : This is a process of random experimentation where two or more versions of a
specific variable ( for e.g a subject line, email body) is tested with different audiences to
determine its impact and ultimately evaluate which version was more effective.
Hyperlinks : This is a reference to specific data that a user can navigate to simply by clicking
on it. It usually navigates to a whole document or a specific point in a document.