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Brand Protection
Brand Protection
Brand Protection
Brand Protection - The security measures and set of actions that are
taken with the help of strategies, laws, and tools to keep the reputation
of a brand safe by preventing it from different types of brand abuse.
Monitor your brand: Keep a close eye on your brand and monitor
for any infringement or misuse. You can hire a brand protection
agency to monitor and report any instances of infringement.
Role of Police
After getting intelligence about infringers and evidence collection,
getting a search and seizure order from the court, and organizing the
raid team. Collaboration with the police is necessary. The role of the
police is to conduct raids where the infringing counterfeit goods are
stored, and seizure of counterfeit goods, ensuring safety and security
measures during the raid.
Role of Judiciary
When the brand owner collaborates with the local police, it will be easy
to prepare the raid team and conduct raids on time. It's necessary to
grab infringers on time because they can run away with the goods or
transfer them to any other place difficult to spot. It will also benefit the
police as they will not have to gather information and get intelligence
about the crime being done with evidence. A court can grant a search
and seizure order to stop the ongoing violation of law and can also grant
civil remedy as the issue of the injunction.