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Lukhanyo Mdingi / Slava Fokk

Colour > Future Trends > S/S 18 > Product Category


​Mari Giudicelli
SEASONAL STATEMENTS

Gre e ns a re ke y: organic green tones are

INTRODUCTION influenced by jungle undergrowth, offering a


new take on utility drab, and providing an earthy
counterbalance to metallics
​Duality and versatility are defining features of Browns a re e a rt hy: colours such as Sand,
the S/S 18 palette, with tones that range from Cool Clay and Andorra Red are grounded by
the natural to the almost synthetic, and deep, earth-based tones, and offer a new
chameleon-like colours that appear to richness for summer collections
change depending on how they are used. N a vy a nd C hocola t e ha ve ne w a ppe a l: a
new appreciation of dark tones sees intense
▸ S/ S 18

Navy and Chocolate become modern


WGSN’s Accessories & Footwear Core Colour alternatives to classic browns and blacks
selection pinpoints the tones that are set to
have major market impact in S/S 18. These N e ut ra ls ha ve a cha nge a ble
veer away from true darks to embrace more a ppe a ra nce : neutrals become more layered
ACCESSOR I ES & FOOTWEAR

earthy and vegetal tones, as well as a couple of and complicated for S/S 18, with changeable
adventurous reds. shades such as grey-toned Ivory, Sand and
pale Smoke
The following pages explore the core colour
messages for women and men separately. Use Bright s fe e l yout hful: Electric Lilac, Indie
them to inspire and inform collections at the Red and Dark Ginger feel fresh and dynamic,
start of your design development. evolving from youth and sports themes to
become new wearable tones

Colour > Future Trends > S/S 18 > Product Category


Sam Falls
16-1120 TCX Sand

18-1242 TCX Rust

WOMEN COLOUR 19-4023 TCX Navy

s p r i ng /s um m er 2018

A growing appreciation of darker and earthier colours for women


results in a core palette of sophisticated organic tones. Green is 19-0419 TCX Kombu Green

important, with Kombu Green in particular becoming a must-have,


and green-cast Sand becoming a key metallic. Pink continues to
down-trend, and is replaced by Electric Lilac as the key feminine
bright, alongside cheery Indie Red. 11-4300 TCX Ivory

15-3412 TCX Electric Lilac

17-1553 TCX Indie Red

10126 C Sand Metallic

Colour > Future Trends > S/S 18 > Product Category


4. David Derksen
SAND
16-1120 TCX Sand
​ his rich beige-brown has a
T
weathered, transitional appeal

3. Brooklyn Museum
that works for spring through to
summer collections. A desert-like
warmth emanates from the gold-
cast, earthy neutral, which
is particularly suitable for textured

2. Tenerias Omega
leathers and woven materials.

1. Encens Magazine
3
WOMEN ▸ S/ S 18

1 4

Colour > Future Trends > S/S 18 > Product Category


5. Simon Miller
​RUST
18-1242 TCX Rust An earthy quality underpins
neutrals and browns this season,

4. Simon Miller
with Rust standing out as a bold
option. Perennially popular brown
leather goods are enlivened with
this red clay-like colour.

3. Fashion Week Streets


3 5

2. Joseph Molines
1. Guo Runwen
WOMEN ▸ S/ S 18

1 2

Colour > Future Trends > S/S 18 > Product Category


4. Robert Clergerie
​NAVY
19-4023 TCX Navy Navy emerges as the key dark for
S/S 18, and works as a perfect

3. Sheila Hicks
juxtaposition for the brighter tones
that will be seen in apparel this
season, providing a lush base for
transitional and tropical high-

2. NikeLab x Sacai
summer themes.

1. Roberto del Carlo


1
WOMEN ▸ S/ S 18

2 4

Colour > Future Trends > S/S 18 > Product Category


4. Vogue
4

3. Cos
19-0419 TCX Kombu Green

2. Yeezy
1. Agnieszka Chabros
3

​KOMBU GREEN
​ reens are essential this season,
G
with the lush rainforest tone of
Kombu Green becoming key for
leathers and wovens. This colour
WOMEN ▸ S/ S 18

has a flat, saturated quality that


moves beyond organic
connotations towards something
that feels new and contemporary.

1 2

Colour > Future Trends > S/S 18 > Product Category


5. Gianvito Rossi
​IVORY
11-4300 TCX Ivory
​ ophisticated Ivory evolves from
S
brighter white tones to become a

4. Gentle Monster
core colour for footwear and
accessories. Its grey undertone
makes it a more wearable and
versatile option for the season.

3. Crescioni
2. Fashion Week Streets
4

1. Ian McIntyre
WOMEN ▸ S/ S 18

1 3 5

Colour > Future Trends > S/S 18 > Product Category


5. Roksanda
​ELECTRIC LILAC
15-3412 TCX Electric Lilac ​ s pink down-trends for women
A

4. Voo
this season, lilac steps in as a
core feminine colour. Influenced

3. A Mrs Designs
by youth trends and a fresh
approach to florals, Electric Lilac
emerges as an essential bright
that sits somewhere between

2. Joshua Saunders
pastel and neon.

1. Sara VanDerBeek
WOMEN ▸ S/ S 18

1 5

Colour > Future Trends > S/S 18 > Product Category


5. Valentino
17-1553 TCX Indie Red

4. Loewe
3. Georgia O'Keeffe
5

2. Vogue Korea
3

​INDIE RED

1. Fashion Week Streets


​ arthy Indie Red works as a
E
versatile bright, with an orange-
cast tropical quality that has
relevance throughout the
WOMEN ▸ S/ S 18

season's retail drops. It is


complemented by Sand Metallic
hardware and components.

1 2 4

Colour > Future Trends > S/S 18 > Product Category


5. Amelie Pichard
​SAND METALLIC
10126 C Sand Metallic
​ his core metallic has a sandy,
T
desert warmth, and a richness that

4. Abip
reflects the global focus of the
season, in sharp contrast with last

3. Ardesia Group
season's icy Silver.

2. Forte Forte
3 5

1. Gucci
WOMEN ▸ S/ S 18

1 4

Colour > Future Trends > S/S 18 > Product Category


Donelle Woolford
19-4023 TCX Navy

17-0625 TCX Pale Khaki

MEN COLOUR 15-4502 TCX Smoke

s p r i ng /s um m er 2018

For men's accessories and footwear, the core palette is


characterised by colours that are dusty, lush and above all, 19-1218 TCX Chocolate
versatile. Navy and Chocolate are the key darks, and these are
joined by pale Smoke and contemporary Cool Clay to make
up a collection of interesting neutrals. Beyond this, reds are
key, with Andorra Red and Cochineal Red offering new 16-1422 TCX Cool Clay

alternatives to classic brown leathers and bright sporty tones.

19-1327 TCX Andorra Red

16-1149 TCX Dark Ginger

18-1648 TCX Cochineal Red

Colour > Future Trends > S/S 18 > Product Category


5. Fauvel
NAVY

4. Lukhanyo Mdingi
19-4023 TCX Navy
Similar to the women's palette,
Navy acts as a new dark for men's
product. It provides a deeper,
darker counterbalance to the
brights that will be important in

3. Berluti
apparel this season, and also
works as a tonal continuation of
blues for S/S 18 apparel.

2. Home Flooring Improvements


1. Acne
MEN ▸ S/ S 18

1 2 4 5

Colour > Future Trends > S/S 18 > Product Category


5. Bal
​PALE KHAKI

4. Handsome Winsome
17-0625 TCX Pale Khaki ​ ale Khaki replaces Olive
P
Khaki from A/W 17/18, and works
as a more accessible summer
tone. Its gold undertone updates
utility green looks, and takes

3. Heidi Bucher
inspiration from desert
landscapes and global
references.

2 4

2. Marni
1. Chin
5
MEN ▸ S/ S 18

Colour > Future Trends > S/S 18 > Product Category


5. Maison Martin Margiela
15-4502 TCX Smoke

4. Motta Alfredo
5

3. Accidentally Rothko
​SMOKE
2 ​ rey is an important colour
G
message for men's collections this

2. Marsell
season, and takes the form of pale
Smoke for accessories and

1. Lanvin
footwear. This delicate, taupe-
tinted colour works as a versatile
tone for leather and woven
MEN ▸ S/ S 18

products.

1 3

Colour > Future Trends > S/S 18 > Product Category


2

5. Marni
3

4. Jimmy Choo
19-1218 TCX Chocolate

3. MS Events
2. Chris John Millington
​CHOCOLATE

1. Acne Studios
​ ark colours are essential for S/S
D
18, and take inspiration from lush
jungle undergrowth. Chocolate
becomes the core brown for
accessories and footwear, and is
MEN ▸ S/ S 18

underpinned by a deep red hue.

1 5

Colour > Future Trends > S/S 18 > Product Category


5. Isaac Reina
4

​COOL CLAY
16-1422 TCX Cool Clay ​ ool Clay is a fresh,
C

4. Laurent Kronental
contemporary option for neutral
materials. It plays into an
increasingly modern mindset for
fashion and functional footwear
and accessories, and replaces

3. Qasimi
grey as a directional neutral.

2. Antonia
1. KangHee Kim
MEN ▸ S/ S 18

2 3 5

Colour > Future Trends > S/S 18 > Product Category


5. Acne Studios
3

​ANDORRA RED
19-1327 TCX Andorra Red
A defining characteristic of
this season's core colours is their

4. Jonathan Deltour
1
changeability, as seen in Andorra
Red, which sits between red and
brown. It offers a richer, more
interesting fashion alternative to
traditional browns, particularly for

3. Mulberry
leathers.

2. Dries Van Noten


4

1. Magdalena Jetelova
MEN ▸ S/ S 18

Colour > Future Trends > S/S 18 > Product Category


​DARK GINGER

5. Pitti Uomo
Dark Ginger highlights the
importance of earth-based tones
16-1149 TCX Dark Ginger
for S/S 18, and works as

4. Japan Hairdressing Awards


a sophisticated core summer
bright. It is a more versatile and
accessible evolution of the pop
oranges from previous seasons.

3. Jack Lavender
4

2. Man's Guilt
1. Christopher Kane
MEN ▸ S/ S 18

1 3 5

Colour > Future Trends > S/S 18 > Product Category


5. Vecchia Toscana
​COCHINEAL RED
This subdued bright has a
18-1648 TCX Cochineal Red

youthful appeal that plays into

4. Double Magazine
street references, and offers a
new take on sports red for men's
collections. It provides an upbeat
contrast with the palette's deeper
tone of Andorra Red.

3. Guidi
2

2. Matt Bower
1. Cayler & Sons
MEN ▸ S/ S 18

1 4 5

Colour > Future Trends > S/S 18 > Product Category


COLOUR REFERENCE S/S 18 * This is a reference guide only. Colours on computer screens vary

​T E X T I L E C OATED CNCS CSI

16-1120 TCX 2312 C 040 60 07 0801265 CO

18-1242 TCX 4705 C 016 35 12 0701453 MC

19-4023 TCX 2336 C 136 20 02 1100235 MC

19-0419 TCX 7771 C 056 30 07 0904554 MC

11-4300 TCX 663 C 000 90 00 1200071 MC

15-3412 TCX 7437 C 136 75 17 0402381 CO

17-1553 TCX 2033 C 007 45 27 0201620 MC

10126 C 10126 C N/A N/A

17-0625 TCX 476 C 024 25 12 0902992 MC

15-4502 TCX Warm Gray 3 C 048 70 00 0801391 CO

19-1218 TCX 2326 C 048 60 07 0701931 MC

16-1422 TCX 7613 C 016 55 12 0301121 MC

19-1327 TCX 1817 C 011 30 10 0303687 CO

16-1149 TCX 7565 C 026 55 22 0201523 MC

18-1648 TCX 703 C 010 40 27 0201621 MC

Colour > Future Trends > S/S 18 > Product Category


F U TU RE TRE N D S CRITICAL PATH S/S 18
THE VISION Women' s C olour Women' s For ec ast Men' s Hair For ec ast
MI D - MA Y MI D - J U L Y L A TE J U L Y MI D TO L A TE S E P TE MB E R

Ac c essor ies & L ifesty le & I nter ior s For ec ast Women' s Hair For ec ast
COLOUR Footwear C or e C olour L A TE J U L Y MI D TO L A TE S E P TE MB E R
E A RLY A U GU S T
Ac tive C olour Analy sis
Men' s For ec ast Ac c essor ies For ec ast
L A TE - MA Y
FORECAST MI D - J U L Y MI D TO L A TE S E P TE MB E R
Ac tive C olour
Kid s' For ec ast Footwear For ec ast
L A TE MA Y Sur fac e & Mater ials
L A TE A U G U S T L A TE S E P TE MB E R TO E A R L Y O C TO B E R
For ec ast
Glob al C olour
E A RLY J U N E
E A RLY J U N E
Ac tive For ec ast J eweller y For ec ast
Men' s Textiles For ec ast E A RLY J U LY E A R L Y S E P TE MB E R
C olour Analy sis L A TE A U G U S T I ntimates For ec ast
E A RLY J U N E Knit & J er sey For ec ast
Women' s Textiles For ec ast MI D - D E C E MB E R
L A TE J U L Y
C olour Evolution MI D - A U G U S T
Swimwear For ec ast
E A RLY J U N E Ac c essor ies & Footwear
Ac tive Textiles For ec ast L A TE S E P TE MB E R
L eather & Non-L eather
Reg ional C olour C omp ar ison E A R L Y S E P TE MB E R
MI D - J U N E
E A RLY A U GU S T Pr ints & Gr ap hic s
Kid s' Textiles For ec ast D esig n C ap sules
Ac c essor ies & Footwear
C olour b y Reg ion L A TE S E P TE MB E R E A R L Y S E P TE MB E R
Solid Mater ials
MI D - J U N E
Big I d eas E A RLY A U GU S T
Beauty C olour C osmetic s L A TE J U L Y KEY ITEMS
L A TE A U G U S T V isual Mer c hand ising L A TE J U L Y TO L A TE S E P TE MB E R
Pac k ag ing For ec ast
For ec ast
L A TE S E P TE MB E R
Kid s' C olour
L A TE J U L Y
MI D - D E C E MB E R
DESIGN DEVELOPMENT
Ac c essor ies & Footwear E A R L Y TO L A TE S E P TE MB E R
Women' s D enim For ec ast
Men' s C olour Har d war e & D etails
E A R L Y S E P TE MB E R
MI D A U G U S T
L A TE J U N E
Men' s D enim For ec ast
L ifesty le & I nter ior s C olour Per for manc e Footwear E A R L Y S E P TE MB E R
MI D - J U L Y For ec ast: Textiles & Sur fac e
MI D A U G U S T

*Date ranges subject to change

Colour > Future Trends > S/S 18 > Product Category


SE ASO N AL D RO PS S/S 18
To help with S/S 18 planning, WGSN’s four Vision trends are mapped across six The WGSN seasonal recommendations are broken down into the following:
key retail drops. This will provide clear insight into which Vision trend will be most
The season opens with Slow Futures, focusing on practical and functional product that
relevant for which parts of the season, enabling effective planning for product
crosses over from winter into the Spring Transitional drop
development across all seasonal ranges.
Kinship has two drops: Spring which centres around lighter layers, and Mid-Spring &
Festival, which explores new festival essentials

Psychotropical also has two drops: Summer which targets both casual and resort, and
High-Summer, which focuses on beach looks, with an emphasis on print and pattern

Youth Tonic has an expressive urban attitude that works for the Summer Transitional drop,
as the season moves towards autumn

​ I SI ON
V
TRENDS

​ ETA I L
R
DROPS ​SPRING TRANSITIONAL SPRING MID-​SPRING & FESTIVAL ​SUMMER HIGH SUMMER SUMMER TRANSITIONAL

Colour > Future Trends > S/S 18 > Product Category


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