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NEWSLETTER 21 SEPT Social Commerce-1
NEWSLETTER 21 SEPT Social Commerce-1
NEWSLETTER 21 SEPT Social Commerce-1
Landscape in Indonesia
September 2022
N total = 1,020
September 2022
Newsletter
N total = 1,020
In your opinion,
Awareness of Social Commerce what is “Social Commerce”?
52% 22% 26%
Transactions on
65%
social media
Yes, I know
Transactions in
I don’t know group on social media 17%
Doubtful
Transactions
2%
between friends
Transactions
9%
using content
Not sure 7%
M6. Are you familiar with the term "Social Commerce"? | M7. In your opinion, what is "Social Commerce"?
Shopping on Social Media
September 2022
Newsletter
N total = 1,020
Social Media
N ever purchased on social media = 880
1% 1% 1% 10%
Shopping on Social Media
Clothing 61%
Beauty product 43%
Food and beverages 38%
Never tried
Average spending/month : IDR 274,034
M1. From the list of social media platforms below, which social media have you used to buy products/services? (Select all that are appropriate)
M2. From the list of social media platforms below, which social media do you use the most to buy products/services? (Choose one answer)
M4. What products do you usually buy from social media? (Select all that are appropriate) | M5. How much of your total spending to shop on social media in the past month? (Choose one answer)
N total = 1,020
24% 35% 9% 9% 5% 7%
Others None
June 2022
M1. Newsletter
From the list of social media platforms below, which social media have you used to buy products/services? *multiple choice answer
M3. From the list of social media platforms below, which social media will you use to buy products/services in the future?
N total = 1,020
Other Other
Ever Used Social Media Cities in Cities in
Male Female 18-25 26-35 36-45 46-55 Upper Middle Lower Greater Surabaya Medan Bandung Semarang
for Shooping Jakarta Java Indonesia
508 512 682 226 94 18* 313 431 276 354 69 31 69 37 39 421
TikTok Shop 54% 44% 63% 56% 53% 34% 56% 53% 55% 52% 54% 59% 55% 55% 49% 46% 53%
WhatsApp 39% 42% 36% 35% 41% 56% 44% 44% 41% 29% 45% 36% 35% 30% 38% 31% 36%
Instagram Shop 24% 26% 21% 23% 23% 30% 28% 27% 24% 19% 28% 32% 29% 22% 19% 18% 19%
Facebook Shop 21% 30% 11% 19% 22% 26% 28% 21% 23% 17% 19% 17% 35% 19% 8% 13% 23%
Telegram 9% 11% 7% 9% 8% 14% 22% 11% 10% 6% 12% 7% 16% 10% 16% 5% 7%
Others 10% 5% 14% 10% 11% 7% 17% 7% 8% 16% 8% 7% 16% 14% 14% 10% 10%
Never experience
14% 18% 9% 14% 12% 17% 11% 13% 12% 17% 14% 9% 10% 16% 14% 26% 13%
(NONE)
*small base
M1. From the list of social media platforms below, which social media have you used to buy products/services? (Select all that are appropriate)
N total = 1,020
Other Other
Future Social Media Cities in Cities in
Male Female 18-25 26-35 36-45 46-55 Upper Middle Lower Greater Surabaya Medan Bandung Semarang
For Shopping Jakarta Java Indonesia
508 512 682 226 94 18* 313 431 276 354 69 31 69 37 39 421
TikTok Shop 54% 48% 60% 58% 49% 39% 61% 54% 53% 57% 54% 51% 55% 59% 51% 64% 53%
Instagram Shop 35% 37% 33% 34% 35% 37% 56% 40% 35% 28% 41% 35% 39% 30% 41% 21% 31%
WhatsApp 30% 37% 24% 28% 33% 41% 33% 37% 32% 22% 34% 33% 26% 28% 38% 23% 28%
Facebook Shop 21% 32% 11% 19% 25% 30% 22% 20% 25% 17% 23% 13% 26% 22% 14% 18% 22%
Pinterest 5% 5% 4% 4% 6% 5% 11% 5% 7% 2% 7% 3% 6% 4% 5% 5% 3%
*small base
M1. From the list of social media below, which social media will you use to buy products/services in the future? (Select all that are appropriate)
Shopping on Social
Commerce Platform
September 2022
Newsletter
N aware of social commerce platforms = 553
9% 8% 9% 7% 6% 7% 8% 5%
46%
8% 5% 7% 5% 5% 5% don’t know
any social
commerce
Aware Ever used plaform
June 2022
M9.Newsletter
Which of the following social commerce platforms have you used? (Select all that are appropriate)
N aware of social commerce platforms = 553
Shopping Experience on
Social Commerce Platforms -
Breakdown by demography
Evermos users are mostly coming from Bandung, while
Kitabeli users are dominated by respondents from Surabaya.
On the other hand, 35% of respondents have never used social
commerce platforms, with the majority of them are females.
M9. Which of the following social commerce platforms have you used? (Select all that are appropriate)
N aware of social commerce platforms = 553
Other Other
Social Commerce Male Female 18-25 26-35 36-45 46-55 Upper Middle Lower Greater Surabaya Medan Bandung Semarang Cities in Cities in
Jakarta Java Indonesia
287 256 351 140 52 10* 183 243 127 209 40 18* 39 20* 21* 206
Evermos 22% 25% 18% 20% 24% 27% 20% 21% 21% 24% 21% 20% 22% 36% 25% 5% 21%
Kitabeli 14% 15% 12% 13% 14% 15% 30% 16% 15% 9% 15% 25% 22% 15% 10% 5% 11%
Dusdusan 12% 12% 12% 9% 19% 13% 30% 14% 14% 7% 16% 10% 11% 18% 20% 0% 8%
Woobiz 5% 7% 2% 6% 3% 4% 0% 5% 5% 5% 4% 8% 6% 3% 10% 0% 6%
Chilibeli 5% 6% 4% 5% 4% 4% 0% 5% 5% 2% 6% 0% 11% 5% 5% 5% 3%
Ibusibuk 5% 5% 5% 4% 6% 8% 0% 4% 7% 1% 7% 3% 0% 8% 5% 0% 3%
Super 4% 6% 2% 4% 3% 4% 10% 7% 3% 2% 6% 0% 0% 0% 5% 0% 4%
RateS 4% 5% 2% 4% 1% 4% 10% 4% 4% 2% 5% 5% 6% 3% 5% 0% 2%
Otozilla 3% 5% 2% 4% 3% 4% 0% 2% 5% 3% 5% 0% 6% 0% 5% 0% 3%
Berkahi 3% 5% 2% 3% 3% 10% 0% 4% 3% 2% 4% 0% 6% 3% 5% 5% 2%
None 35% 28% 42% 35% 34% 37% 20% 31% 37% 37% 34% 25% 22% 23% 35% 67% 37%
*small base
M9. Which of the following social commerce platforms have you used? (Select all that are appropriate)
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