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  • Budgeting Plan 2022

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    Mohamed Tawfik
    12 views4 pages
    The document outlines a marketing budget for 2022 across various categories including stationary, digital marketing, outdoor, and TV/radio. It allocates spending each month with the highest amounts going towards social media in January-March and TV in May-June. The total annual marketing budget is EGP 3,870,291. Tactics for the first two quarters include free samples, posting contest videos online, highway advertisements, and branding the product as an energy-giving item.

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    Budgeting plan 2022

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    The document outlines a marketing budget for 2022 across various categories including stationary, digital marketing, outdoor, and TV/radio. It allocates spending each month with the highest amounts going towards social media in January-March and TV in May-June. The total annual marketing budget is EGP 3,870,291. Tactics for the first two quarters include free samples, posting contest videos online, highway advertisements, and branding the product as an energy-giving item.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    12 views4 pages

    Budgeting Plan 2022

    Uploaded by

    Mohamed Tawfik
    The document outlines a marketing budget for 2022 across various categories including stationary, digital marketing, outdoor, and TV/radio. It allocates spending each month with the highest amounts going towards social media in January-March and TV in May-June. The total annual marketing budget is EGP 3,870,291. Tactics for the first two quarters include free samples, posting contest videos online, highway advertisements, and branding the product as an energy-giving item.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 4

    129.

    658
    Budgeting
    2022
    Item name January February march April may June
    Indoor
    brochures EGP 129,658
    giveaways EGP 51,863
    loyalty cards EGP 6,483
    Digital Marketing
    Social Media EGP 129,658 EGP 129,658 EGP 129,658 EGP 25,932 EGP 25,932 EGP 25,932
    Outdoor
    Banners / mega EGP 207,453 EGP 207,453
    light boxes EGP 51,863 EGP 51,863 EGP 51,863
    posters EGP 51,863 EGP 51,863 EGP 51,863
    Tv & radio
    TV EGP 259,316 EGP 259,316 EGP 259,316
    Radio
    total EGP 525,115 EGP 129,658 EGP 337,111 EGP 388,974 EGP 388,974 EGP 388,974
    Budgeting
    2022
    July august September October November December Total
    Stationary
    EGP 648,290 EGP 777,948
    EGP 51,863 EGP 103,726
    EGP 6,483
    Digital Marketing
    EGP 207,453 EGP 207,453 EGP 207,453 EGP 129,658 EGP 129,658 EGP 129,658 EGP 1,478,101
    Outdoor
    EGP 414,906
    EGP 155,590
    EGP 155,590
    Tv & radio
    EGP 777,948
    EGP 0
    EGP 907,606 EGP 207,453 EGP 207,453 EGP 129,658 EGP 129,658 EGP 129,658 EGP 3,870,291
    2% of total sales
    Tactics
    Item name
    First Q1 First Q2
    Indoor
    brochures
    Free samples for introduce our jam to new customers
    loyalty cards
    Digital Marketing
    Posting contest videos on ( YouTube and Facebook )
    increasing awarnce
    Outdoor
    Banners / mega
    But posters and light boxes on highways
    Tv & radio
    Branding our jam as a product that gives energy
    First Q3 First Q4

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