Webinar Business Economic

A. Kompetisi

B. The Importance of Competition

1. Improvement of Product
• Competitive advantage (Innovation and Technology)
• Service quality
• Reasonable price
• Product quality

2. Facstors Affecting Degree of Competition

Faktor-faktor yang Mempengaruhi Tingkat Persaingan Strategi
Jumlah industry
perusahaan
Kebebasan untuk masuk
dan keluar bagi
perusahaan
Sifat suatu produk Diferensiasi
Bentuk kurva permintaan

C. Market Structure in Economics

1. Monopoly

2. Oligopoly

3. Monopolistic Competition

4. Perfect Competition
D. Perfect and Imperfect Market Competition
1. Difference between perfect and imperfect market competition
2. Market structures
Features Perfect Monopolistic Oligopoly Monopoly
Competition Competition
No of Large no of Large no of Few large Only one
producers producers producers producers producer
(Sellers)
Product Identical/Non- Highly similar Differentiated Unique no
Features Differentiated Hghly subtitutes
Substituteable
but not
identitcal
Industry Easy industry Easy industry High barriers Very high
Entry entry and exit entry and exit to entry but barriers to entry
not Nearly
impossible impossible to
entry or exit
Competition High High Competitors No
act in a competition/Low
collaborative
manner
(Mutual
Independent)
Market None Has low High market Very high has
Power of control over poer can the complete
Individual price influence the control over
Firm price with price control
(Ability to collaborative
Control the manner
Price)
E. Imperfect Market Competition
1. Monopolistic

2. Oligopoly

F. Oligopoly and Game Theory

1. Oligopoly

2. Game Theory

G. Setting Price Strategy

1. Cost-based pricing

2. Price Discrimination
• Price Discrimination
• Third-degree price discrimination
• Inter-temporal pricing
• Peak-load pricing

3. The stages in a product’s life cycle

 • Launch
• Growth
• Maturity
• Decline

H. Strategi Competiting in Imperfectly Competitive Market

1. Non-price competition

2. Non-price determinants of demand

• Taste and preference
• Income
• Price of substitutes and complements
• Number of buyers
• Future expectations of buyers
• Financing terms