DAILY LESSON PLAN SCHOOL BNHS GRADE LEVEL 10

TEACHER Noralyn G. Agbay LEARNING AREA TLE-CCS

ENGLISH DEPT. DATE QUARTER 1STQuarter
I. LEARNING OBJECTIVES TLE_EM10-I0-3
Develop a brand for the product.
(Knowledge) Enumerate the criteria for developing a
brand.
A. (Skill) Develop a brand for the product/service.
B. (Attitude) Appreciate the benefits of having your own
brand, not only in CCS but in real life.
III. CONTENT Topic: Branding
Integration: AP-Economics
IV. LEARNING RESOURCES Canva, YouTube, Cartolina/Manila Paper, Chalk/Board,
Projector
TEACHER-MADE SUPPLEMENTAL MATERIALS:
https://youtu.be/Qxm-kJbRYq4
A. REFERENCES Google, Curriculum Guide, TG, and LM for TLE-CCS
V. PROCEDURES
A. PRELIMINARIES [2MINS]
1. Prayer Classroom Prayer
2. Attendance: Checked and Reported by Attendance Officer
B. MOTIVATION Students attentively watched and took note of important
details from the video, and later on share to the class what
they have taken note.

C. LESSON DISCUSSION Students actively participated in the lesson discussion,

Discussion with real life example of: answered questions, and gave their own examples.
Branding definition
Branding criteria
Branding:
Tag line
Brand message
Logo
D. APPLICATION
‘TAG-IT”
Directions:
• Create your very own tagline for a business idea
that you have.
• Make sure that in your tagline, your product or
service is identifiable.
• You will be given 5mins to create one.
• Your tagline must be in English
• Your tagline must be creative, unique, catchy,
identifiable!
• No word limit and create it your way!
• Your classmate is your judge!
Certified tagliner! [5pts]
[standing ovation/heart react]

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 DAILY LESSON PLAN SCHOOL BNHS GRADE LEVEL 10
TEACHER Noralyn G. Agbay LEARNING AREA TLE-CCS
ENGLISH DEPT. DATE QUARTER 1STQuarter
Meme lang! [4pts]
[raise your hand/thumbs up react]
Better luck next time! [3PTS]
[sleeping time/no reaction]
D. GENERALIZATION
3-2-1 GO!

3 = Give 3 things that you have learned today.

2 =Give 2 things that you enjoyed in the class today.
1 = Give 1 real-life application of the skills learned other than
business related scenarios/situations/examples.
G. EVALUATION
Answer Me!
Choose the best answer. 1. C
1. How will you differentiate tagline and brand 2. C
message/promise? 3. D
A. Tagline is a symbol while Brand message is a phrase or 4. A
sentence that catches the attention of the buyer. 5. B
B. Tagline is the promise that we give to our customer while
Brand message is a phrase or sentence that catches the
attention of the buyer.
C. Tagline is a phrase or sentence that catches the attention
of the buyer and Brand message/promise is the impression
we want to give to our customer
D. Tagline is a phrase or sentence that catches the attention
of the buyer while Brand message/promise tells what
customer can expect from every interaction they will have
with your business

2. Rina has her customer always coming back to buy more of

her product because of their good service and quality
product. What characteristics of a branding does it show?
A. deliver message clearly
B. connect to target prospect
C. concretize user loyalty
D. confirm credibility
3. Crissa defended to her friend the brand of soap that she is
using, her friend showed her few negative reviews about that
brand. What characteristics of a branding does it show?
A. deliver message clearly
B. connect to target prospect
C. concretize user loyalty
D. confirm credibility

4. According to Marty Neumer, what is branding?

A. It is a result of customer's gut feeling about a product,
service, or company
B. it is a symbol and at the same time impression that we
want to give to our customer
C. It is a promise that a company made to the customer
D. It is a product or service that we are selling or providing to
our customer

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 DAILY LESSON PLAN SCHOOL BNHS GRADE LEVEL 10
TEACHER Noralyn G. Agbay LEARNING AREA TLE-CCS
ENGLISH DEPT. DATE QUARTER 1STQuarter
5. Other than CCS/Business application, how
else Branding is important to all of us?
A. Branding helps us remember things that we need in
everyday life.
B. Branding just like our name represents our credibility as
person.
C. Branding is limited to names of product, company, or
service.
D. Branding helps one become famous especially in social
media.
H. ASSIGNEMENT
Read/Watch in advance the supplemental materials for the
next topic: Geography and Culture

Prepared by: Noralyn G. Agbay

English Teacher I Checked by:

CATHERINE L. JONGCO
Dept. Head/Principal/Supervisor

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