Group 2

Nama Kelompok :
Rifky Ardana N. A. P. (2014050006)
Hanna Safitri Putri M (2014050009)
Titissari (2014050018)

Question:
1. What is Public Relation related by expert and your own opinion?
2. Related with the duty of Public Relation, what PR should do and explain with shortly!
Answer:
1.
a. According to Marsefio S. Luhukay in the Scriptura Journal (2008:19) Public
Relations exists as a necessity, a need for bridging the organization with
stakeholders (stakeholders). The bridge that PR built is not a bridge donkeys, but a
really sturdy bridge, stands on the basis of Trust, Honest, and Credibility. Public
Relations exists, because it exists trust.
b. Public Relations (PR) is a management function build and maintain good
relationships and between the organization and the publics it influences success or
failure of the organization (Cutlip, Center, & Broom, 2009: 6).
c. In our opinion, Public Relation is a bridge of communication between two parties
systematically to achieve a specific goal
2.
a. Public Affairs
In simple terms, this activity is also called lobbying, whether in the form of
promoting or rejecting laws or government regulations.
b. Publicity function
conduct publicity or respond to public interest in the company through mass
media partners.
c. Media Relations
From the explanation of the function above, it can be seen that public relations is
an activity that requires mass media as a means of communication. Therefore,
public relations practitioners need to carry out various collaborations with the
media for the benefit of the company.
d. Marketing Communications
The hope is not only to change people's perception of the company, but also to
increase product sales.
e. Financial Relations
Investors who provide funds to the company are important assets and must be
maintained.
f. Research
The data obtained will be used to design a public relations strategy in order to
increase public confidence in the company.
g. Counseling
Furthermore, the function of public relations is counseling. In this case, public
relations is expected to provide advice to the company's internal parties.
h. Issues Management
Public relations will identify problems and evaluate the right and if related to the
company.
i. Multicultural Relations
Even though it is a commercial institution, a company cannot stand alone without
paying attention to the surrounding environment. Therefore, this function for
public relations is to help link various publics with the company.
j. Special Events
In the last sequence regarding the function of public relations is special events.
This function makes public relations often hold special events so that the public is
interested in the company and its products.