type of interview

IN DEPTH INTERVIEW
David,Ale, Erick y Vale

Bhat, A. (2021, 3 marzo). In-depth Interviews: Definition and how to conduct them. QuestionPro. https://www.questionpro.com/blog/in-depth-interviews/
What are in-depth
interviews?
1 Qualitative data

2 Freedom to explore additional points

3 Independent research method

4 Multiple strategies
 Characteristics of in-depth
interviews
Interactive

Interviewer poses initial questions in
a positive manner, omplete process is
very human, and so less mundane and
Flexible structure dull.

covers a few topics

based on a guide Understood through exploration and
Deep explanation. Questions to gain a
deeper perspective and understand

Present ideas for a specific topic

Generative and solutions to the problems
posed.
 ONE-ON-ONE CONVERSATION

Importance

The interviewer gets an opportunity to develop a rapport with

the participant, thereby making them feel comfortable.
Excellent method to collect data. Honest feedback.Aimed at
uncovering the issues. This method allows you to gain insight
into the experiences
 ADVANTAGES AND DISADVANTAGES
Allow a comfortable relationship to
generate more in-depth responses regarding
sensitive topics.
Researchers can ask follow-up question.
The sampling is more accurate than other
data collection methods.
Researchers can monitor changes
In-depth interviews can be very beneficial,
it explores new ideas and contexts.
They are time-consuming,
Inexperienced can affect the complete
process.
It is a costly research method compared
to other methods.
Participants must be chosen carefully to
avoid bias.
Participants decide to collaborate for
sth in return.
 PURPOSE

Understand the consumer behavior and make well-

informed decisions.