Annex 1

PFDA DFPC QMS STRATEGY PLAN

1. RATIONALE

In pursuit of its quality policy and objectives, the PFDA-DFPC shall undertake to identify and
assess external and internal issues relevant to determining its strategic direction to best
achieve the intended result of its QMS. To best address this, SWOT analysis shall be
employed to determining the risks and opportunities the PFDA-DFPC will use to formulate
the appropriate strategic action plan.

2. SWOT ANALYSIS

As shown in Figure 1, the PFDA-DFPC, as an organization, was assessed and its strengths,
weaknesses, opportunities and risks were identified. As internal issues, its strength and
weaknesses were determined. On the other hand, opportunities and threats were
distinguished as the external factors facing the PFDA-DFPC.

Figure 1. PFDA-DFPC SWOT

STRENGTH WEAKNESS
1. DFPC is the only government designated transshipment port in the country 1. Some PFDA-DFPC machineries, equipment are nearing its economic life
2. Proximity to the fishing ground 2. Shortage of raw materials such as tuna for processing
3. Highly motivated and committed workforce 3. There is a very limited land space within the DFPC which could be utilized
4. Presence of One-Stop-Action-Center (OSAC) for the development of fishery-related industrial establishments
5. Supply of good quality water and produces food grade block ice 4. PFDA-DFPC has the highest lease rental rates of leasable lands and
6. Established and sustained mechanism, through the Food Safety & spaces
Environmental Management Unit (FSEMU) 5. Insufficient Marketing Plans and Strategies to encourage new clients to
7. DFPC has quick response mechanism, close coordination with National invest
and Local Government Agencies 6. Absence of additional accredited buyers for non-exportable wet market-
8. Establishment of additional facilities such as commercial buildings, fish grade tuna and tuna-like species coming from transshipment operations
markets and ice-making plant 7. Absence of dry docking facility
9. Establishment of improved landing facilities through dredging of harbor 8. Limited market participants such as brokers, traders, wholesalers, and
basin boat operators/suppliers to attract trading activities
10. Additional brand new equipment such as refrigerated vans and mobile cold 9. Low collection efficiency due to temporary closure of transshipment
storage activities and other business operations
11. Improved IT connectivity 10. Lack of linkages to investment promotion agencies/partners
12. Proposed establishment of Centralized Fish Trading inside DFPC 11. Longer approval of plan and programs since DFPC is being subject to
13. DFPC facilities cater agro/fishery products fiscal committee review
14. eceived positive feedback and intent of interested/potential fish brokers to 12. Lack of manpower due to financial constraints
operate inside DFPC
15. Cold storage facility has been awarded provisional accreditation permit

SWOT
OPPORTUNITIES
1. Local Government of Davao supports the designation of DFPC to
become centralized wholesale fish unloading/trading of marine
and other fishery coming from other places
2. Fish importers prefer Davao City for cold storage facilities due to
safety and security
3. Completion of the Davao City Food Terminal for wholesale trading
of agricultural products
4. There is an initiative from BFAR, MARINA, TECO/MECO,TESDA,
PFDA-DPFC and Transshipment Agents for the establishment of
fishermen training center for crewing services of foreign and local
vessels
5. Sufficient and availability of supplies/sources for vessel provisions
(live and frozen baits, food and crewing
6. DFPC as alternate fish unloading center by other neighboring
regional fish ports during of lockdown/closure due to occurrence of
outbreak of Covid19
7. Presence of various fish cage operator in the Davao region
8. Foreign vessels availing crewing services at DFPC
9. PFDA Management initiative on Rightsizing and succession plan
THREATS
1. Emerging strict implementation of management and conservation
measures by the WCPFC
2. Fish Operators outside of Davao Region hesitant to unload their catch
due to lack of fish brokers, buyers and fish processing plant
3. Implementation of Taiwan government re: Distant Water Fishery Act
4. Presence of many well-entrenched competitors in ice production and
trading limits the volume of the DFPC ice
5. Increased presence of competitors of cold storage and freezing
facilities
6. Inflation of prices of fuel and power, and other goods and supplies
7. Low demand of Tuna from Japan, US and Canada due to closure of
food chain establishments
8. Increasing airfare cost to facilitate movement of fishery products
9. Health Mitigation measures/protocols against COVID19 affect the
conduct of business in the Davao Region
10. Opposition/Protest of DCWD to the provisional water permit issued by
NWRB to DPFC
11. Implementation of City Ordinance No. 0291-17, additional 88 centavo
per kilo of the marine products brought into the public markets
2.1 Strength

The key strengths of the PFDA DFPC stem from the standpoint of its
strategic and geographical location and the fish port’s distinctiveness as
the country's only designated transshipment port with premier fishery
post-harvest installation. Among the identified strengths were, the DFPC
being or having:

 DFPC is the only government designated transshipment port in

the country for fresh sashimi-grade tuna and tuna-like species;
 Proximity to the fishing ground which makes the DFPC
preferable transshipment port;
 Highly motivated and committed workforce;
 Presence of One-Stop-Action-Center (OSAC) consisting of
National Government Agencies related to Transshipment
Operations and Importation of fishery products;
 Supply of good quality water and produces food grade block
ice;
 Established and sustained mechanism, through the Food Safety
& Environmental Management Unit (FSEMU), in addressing
statutory concerns on food safety and environmental
protection;
 DFPC has quick response mechanism, close coordination with
National and Local Government Agencies such as Department
of Health and City Health Office, etc. regarding health issues
and concerns;
 Establishment of additional facilities such as commercial
buildings, fish markets and ice-making plant, to cater
additional clients;
 Establishment of improved landing facilities through dredging
of harbor basin which can accommodate larger vessels;
 Additional brand new equipment such as refrigerated vans and
mobile cold storage;
 Improved IT connectivity for e-transactions;
 Proposed establishment of Centralized Fish Trading inside
DFPC;
 DFPC facilities cater agro/fishery products;
 Received positive feedback and intent of interested/potential
fish brokers to operate inside DFPC;
 Cold storage facility has been awarded provisional
accreditation permit
2.2 Weaknesses

The PFDA-DFPC is located in the commercial and industrial hub of

Mindanao which is presently experiencing a tremendous economic boost
in terms of investments and is therefore rated to achieve greater potential
for development. However, despite this perceived developmental
advantage, the PFDA-DFPC has its own built-in weaknesses like the
following:

 Some PFDA-DFPC machineries, equipment are nearing its

economic life;
 Shortage of raw materials such as tuna for processing;
 There is a very limited land space within the DFPC which could
be utilized for the development of fishery-related industrial
establishments;
 PFDA-DFPC has the highest lease rental rates of leasable lands
and spaces;
 Insufficient Marketing Plans and Strategies to encourage new
clients to invest;
 DFPC has not yet been designated as Centralized Fish Trading
Facility by the Local Government Unit;
 Absence of additional accredited buyers for non-exportable
wet market-grade tuna and tuna-like species coming from
transshipment operations (Only one accredited buyer as of the
moment);
 Absence of dry docking facility;
 Limited market participants such as brokers, traders,
wholesalers, and boat operators/suppliers to attract trading
activities;
 Low collection efficiency due to temporary closure of
transshipment activities and other business operations;
 Lack of linkages to investment promotion agencies/partners;
 Longer approval of plan and programs since DFPC is being
subject to fiscal committee review;
 Lack of manpower due to financial constraints.

2.3 Opportunities

Being the country’s premier fish port makes the PFDA-DFPC the focus of
development and resource management of the present administration.
Thus, opportunities abound in terms of being included in the Build, Build,
Build Program of the previous President, as among his flagship projects.
Below are the opportunities of Davao Fish Port:

 Local Government of Davao supports the designation of DFPC to

become centralized wholesale fish unloading/trading of marine
and other fishery coming from other places;
 Fish importers prefer Davao City for cold storage facilities due to
safety and security;
  Completion of the Davao City Food Terminal for wholesale trading
of agricultural products;
 There is an initiative from BFAR, MARINA, TECO/MECO,TESDA,
PFDA-DPFC and Transshipment Agents for the establishment of
fishermen training center for crewing services of foreign and local
vessels;
 Sufficient and availability of supplies/sources for vessel provisions
(live and frozen baits, food and crewing;
 DFPC as alternate fish unloading center by other neighboring
regional fish ports during of lockdown/closure due to occurrence
of outbreak of Covid19;
 Presence of various fish cage operator in the Davao region;
 Foreign vessels availing crewing services at DFPC;
 PFDA Management initiative on Rightsizing and succession plan.

2.4 Threats

With all its good intentions, the emerging strict implementation of

management and conservation measures by the WCPFC is expected to
have a negative impact on the transshipment operations of the DFPC.
Member countries tightening their controls on vessels granted fishing
rights in their EEZs would limit the choices of port captains for their
transshipment ports;

Fish Operators outside of Davao Region hesitant to unload their catch due
to lack of fish brokers, buyers and fish processing plant;

Implementation of Taiwan government re: Distant Water Fishery Act;

Presence of many well-entrenched competitors in ice production and

trading limits the volume of the DFPC ice;

Increased presence of competitors of cold storage and freezing facilities;

Inflation of prices of fuel and power, and other goods and supplies;

Low demand of Tuna from Japan, US and Canada due to closure of food
chain establishments;

Increasing airfare cost to facilitate movement of fishery products;

Health Mitigation measures/protocols against COVID19 affect the conduct

of business in the Davao Region;

Opposition/Protest of DCWD to the provisional water permit issued by

NWRB to DPFC;
 Implementation of City Ordinance No. 0291-17, additional 88 centavo per
kilo of the marine products brought into the public markets;

3. SWOT MATCHING

3.1 Strength : Opportunity Strategy

(1) S1 S2 S4 O5 O6 O9- The establishment of fishermen training center

shall boost the transshipment operation. DFPC shall maintain readily
updated contact information of port accredited suppliers.

(2) S8 S10 S13 O1 O2 O3 O8 - Improve port facilities to attract more

clients and cater LGU's needs as centralized wholesale fish trading and
unloading marine and aquaculture.

(3) S8 S14 O3 O8 - Strengthen marketing initiatives and linkages.

(4) S3 O10 Pursue formulation of succession plan and management, and

responsive staffing structure of DFPC.

3.2 Weakness : Opportunity Strategy

(1) W2 W7 W9 O1 O7 - Employ aggressive marketing strategies and invite

prospective fishing boat operators, traders, and brokers supplying
tuna in Barobo (Sutigao), Davao Oriental, General Santos, Tagum,
Governor Generoso and other municipals in the region.

(2) W8 O5 - Support the initiative of the MARINA, TESDA and BFAR for
the fulfillment of the training center at the DFPC to attract vessels for
their crewing provisions.

3.3 Strength : Threat Strategy

(1) S3 T6 - Adopt and practice energy conservation measures.

(2) S9 T7 Encourage fishing boat operators and aqua-culture operators to

unload various high value species through overland at DFPC.

(3) S12 T8 - Design or institutionalized unique and competitive auction

trading system in the proposed modern fish market as an option for
exportation.
 3.4 Weakness : Threat Strategy

(1) W2 W6 - T1 T3 Pursue the establishment of Centralized Fish

Unloading and Trading at DFPC for local fish boat operators through
quayside and overland fish unloading.

(2) W9 W11 - T2 - Formulate comprehensive marketing plan to invite

fish boat suppliers from other neighboring cities and municipalities of
DFPC.

(3) W1 - T6 - Recommend to top management for replacement of port

machineries and equipment that are non-efficient considering power
utilization. And sustain adoption of energy saving measures.

(4) W9 - T 7 - Coordinate with competent authority BFAR and the OSAC

to support unloading of frozen tuna from foreign vessels for
distribution to processing plants, institutional buyers and wet market

(5) W9 W 10 T8 - Assist and support client to coordinate with other

member OSAC agencies to ease “one-stop shop flight “ policy for fish
unloadings to be transshipped to Japan, US and Canada

4. STRATEGIC STATEMENT

In the light of the foregoing SWOT analysis, the PFDA DFPC shall embark on the
following priority strategies to ensure realization of its quality objectives.

(1) Actively pursue realization of DFPC rehabilitation and upgrading under the
Flagship Program of the present administration to address the following
concerns:

a. Construction and Rehabilitation of Road, Parking Area and Walkways

b. Construction of New Retail Market Hall
c. Rehabilitation/Improvement of Refrigeration Building
d. New Processing Building HACCP compliant and Commercial Building
e. New Public Toilet such as Sewerage System, Water Supply System and
Sea Water Supply
f. Dredging of the Harbor Basin to accommodate larger vessels
g. Reduced escalation and moratorium on rentals

(2) Strengthen linkages with Local Government Unit (LGU), other government
agencies like DENR, BIR, Civil Service Commission, City Disaster Risk
Management Office and agencies comprising the DFPC-One Stop Action
Center (OSAC)

(3) Support the Resolution of the Davao City Council for increase in allocation of
non-exportable tuna for wet consumption;
 (4) Develop mechanism for the institutionalization of trading non-exportable
tuna and tuna like species to encourage participation of other tuna buyers
and to establish competitive price formation

(5) Support the crafting of FAO 259 for trading of imported frozen fish inside
DFPC market facilities to address fish insufficiency in the region during off-
peak season

(6) Acquire endorsement from the Local Government Unit to designate PFDA-
DFPC as the Central Unloading of fish and fishery products through
utilization of DFPC berthing facilities and overland unloading.

(7) Develop a Comprehensive Human Resource Plan

(8) Sustain Food Safety implementation and environmental protection

compliance

(9) Strictly implement DOH approved Health Measures in the control of

transmission of Covid 19

(10) Exercise resiliency and fast delivery of services while adopting the new
normal business operations.

5. STRATEGIC PLAN

The matrix below presents the PFDA DFPC action plan to achieving the Eight (8)
strategic statements enumerated in the previous section.

Table 1 – Strategic Action Plan

STRATEGY ACTIVITIES TIMELINE

1. Actively pursue a. Procurement of Completed

realization of DFPC consultancy services
rehabilitation and
upgrading under the b. Conduct engineering First Quarter 2019 -
present administration design and prepare Completed
Flagship Program engineering plans,
estimates needed for the
bidding

c. Construction Stage CY 2020-2022

d. Assist in the monitoring

of the construction
accomplishment

2. Strengthen linkages
with Local Government
Unit, DENR, BIR, Civil
Service Commission, City
Disaster Risk Management
Office and agencies
comprising the DFPC-One
Stop Action Center (OSAC)
3. Support the
implementation of the
Certificate of Necessity for
the allocation of non-
exportable tuna for wet
consumption from 3.5 MT
to 20 MT
4. Develop mechanism for
the institutionalization of
trading non-exportable
tuna and tuna like species
to encourage participation
Formulation of Rates of December 2022 – March
newly constructed facilities 2023
Recommendation of Lease April 2023
Rates and other Port Fees
a. Conduct meeting with the First Quarter 2023
BFAR and OSAC
Representatives for the
review on the Manual of
Operations for the
transshipment operations,
FAO 267 and FAO 195
b. Conduct meeting with the January 2023
BFAR XI re. Renovation of
OSAC Building
c. Conduct regular meetings Once every month for CY
with concerned partner 2023
agencies to discuss issues
particularly legal
requirements and
regulations relevant to port
operations
d. Strong collaboration with June 2023
NOA, INL and FAO re.
Combat and deter IUU
a. Conduct information January 2023
dissemination after
issuance of the Certificate of
Necessity to Import
b. Coordinate with BFAR re. January 2023
accreditation of
Importer/Fish buyers of
Non-exportable for Davao
City wet markets
a. Consultation activities January – June 2023
with different concerned
agencies, private
organizations and
stakeholders
of other tuna buyers and to b. Request BFAR to conduct February -June 2023
establish competitive price orientation on the
formation application process for
fishery product import
licensing and accreditation

5. Support the crafting of a. Assist BFAR, as the lead Meetings/Consultations

similar FAO 259 for trading agency in the conduct of scheduled by BFAR
of imported frozen fish consultations and
inside DFPC market coordinating stakeholders
facilities to address fish
insufficiency in Davao
region during off-peak
season

6. Obtain endorsement from a. Prepare draft MOA November 2022– March

the Local Government Unit
to designate PFDA-DFPC as
the Central Unloading of
fish and fishery products
through utilization of DFPC
berthing facilities and
overland unloading.
2023
b. Consultations activities First Quarter 2023
with concerned agencies
and private partners,
fisherman's association, fish
buyers

7. Sustain Food Safety a. Conduct of Workshop to January 2023

implementation and
environmental protection
policies compliance
Update GMP/ SSOP Manual
by implementing Office
Order N0. 6, Amendment to
Office Order 5 re: Manual on
GMP/GHP & SSOP on Port
Operations

b. Assign GMP/GHP February 2023

Coordinators per unit to
strengthen the enforcement
of Food Safety regulations

8. Employ aggressive Visit and invite fish boat January – June 2023
marketing strategies and operators in Davao Region
invite prospective fishing to unload fish catch at DFPC
boat operators, traders, and
brokers to attract more
clients and generate
revenue.

Invite aqua culture January – June 2023

operators to unload catch at
DFPC
9. Implementation of the Disseminate approved Upon approval
newly staffing pattern staffing pattern of DFPC and
under the rightsizing its implementation program
initiative of top
management

10. Diversify port services Conduct studies and survey June 2023
to boost revenue generation on potential
ie: venture tourism projects, services/program
offer for lease the vacated
former processing buildings
as warehouse facilities;
extend services for non-
fishery products

11. Pursue partnership with Conduct coordination November 2022-June 2023

LGU re: operations of meeting with LGU re.
centralized fish trading preparation of MOU
center to negotiate
adjustment or abolishment
of additional 88 centavo
per kilo of the marine
products brought into the
public markets

12. Secure Water Permit Coordinate with Legal November 2022 until a
from NWRB for the Division regarding position Water Permit is issued
operations of deep well of DFPC re. with the
inside the DFPC options of either to
conform with amicable
settlement or pursue the
case and elevate to the
Office of the OGCC

13. The establishment of Coordinate with BFAR and Commence on January 2023
fishermen training center other concerned agencies
for crewing provisions to for training of fishermen
attract foreign vessels to
call port at DFPC.