CHAPTER 3 MAKETING, THE ENVIORNMENT AND MARKET ANALYSIS

There are various misconceptions and myths of marketing

. marketing is evil

.marketing is advertising- it is a small idea of a effective markeing plan

.marketing is expensive- you can design anything by any budget

WHAT IS MARKETING?

Marketing is a process of aligning your offering with the customers needs

and communication that to them

or
marketing is the process of creating and maintaining a customers relationship.
Marketing is so much more than advertising and promoting. It is communication,
customer service and reallocation . developing a genuine relationship and providing
proper services to the customer is marketing. Communication and building trust is
really important.
(The merkting process );
IT IS AN IMPORTANT CONCEPT OF UNDERSTANDING THE MARKET TO
CREATE, COMMUNOCATE AND DELIVER AN OFFERING FOR EXCHANGE
1. UNDERSTAND< CREATE THAT OFFERING IN THE MARKET
PLACE<COMMUNICATE< DELIVER
2. PROCESS IS A SERIES OF STEP OR PROCEDURE TO ACHIEVE THAT
SPECIFIC GOAL.

4 P;s
1. UNDERSATNDING -SEARCH A LOT OF
MARKERT INFORMATION AND GATHER
INFORMATION AND ANALTSIS THE
INFORMATION OF MARKETING ENVIORNMENT
[.INTERNAL ENVIORNMENT, .MICRO
ENVIRNMENT, .MACRO ENVIORNMENT]
2. CREATE - USING ELEMENTS
OF MARKETING MIX THAT IS 4PS OF
MARKETING.
3. COMMUNICATING - NEED TO TELL THE
DETAILS OF THE PRODUCT STRATEGIC,
PRECISICE COMMUNICATION.
4. DELIVER - DONE IN
AMANNER TO SATIFY THE CUSTOMERS,
ARRIVEAL OF THE PRODUCT AT RIGHT PLACE
AND AT A RIGHT TIME.

GOAL IS CREATE LOYAL MARKET AND

CUSTOMER AND CREATE POSITIVE
RELATIONSHIP WITH THE CUSTOMER AND
LONG LASTING RELATIONSHIP WITH THE
BRAND AND AND THE CUSTOMER

CONCEPT OF THE MARKETING ENVIRNMENT;-

ALL THE FORCES THAT ARE PLACED IN MARKET PLACE MIGHT BE
INTERNAL FORCES OR MIGHT BE EXTERNAL FORCES
1.