WHAT ARE THE VARIOUS APPROACHES

THAT CAN BE USED TO SERVE THE

PURPOSE OF

CTQ
DRILLDOWN?

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 MEANING

CTQ Drilldown (Tree Diagram) is a

tool used for drilling down the high-
level requirements to a measurable
metric or Project Y. It is often used
to convert vague or generic project
objectives to specific process
parameters in the Define phase of a
project.

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CTQ (Critical to Quality) Tree is
used to drill down to a more
concrete project goal.
It starts with a broader project
goal and works downward to
identify “Critical” factors required
to achieve it.

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In simple words, drill down a
generic goal, and identify specific
and measurable necessities to
improve performance. It
translates customer needs into
Meaningful, Measurable, and
Actionable metrics.

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 BENEFITS OF CTQ:

It highlights weak areas in an

organization where performance
is below standard and helps in
root cause analysis.
It helps to identify the personal
needs of the individual customer
and recognize measurable
performance requirements
needed for specific customer
satisfaction.
Helps in the quality improvement
of a product or service.

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 DO’S WHILE
DOING CTQ DRILLDOWN:

Have Specific and measurable

CTQs.
Reflect input from primary and
secondary customers (direct
and indirect or stakeholders).
Discuss the business value of
capturing and reporting a
specific metric vs the cost
(time and effort) of capturing
that data.

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Delineate between metrics that
exist currently vs
recommendations.
For recommended metrics,
discuss how they will be
measured and reported.
If a CTQ has no clear quantitative
metric, discuss alternative ways
of measurement (qualitative,
other indicators).

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 COMMON CTQ ERRORS:

Missing elements of Speed,

Quality, Cost, or Risk.
Metrics do not reflect the
measurement of the process
product or outcome.
Metrics do not have solid
Operational Definitions.
Metrics do not demonstrate
how it is calculated.

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Metrics are not at the
appropriate level of detail.
Information in artifacts is not
consistent
Artifact created individually
without consultation.
Artifact was created, but no
analysis was conducted.

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 INQUIRE NOW!

Learn about CTQ Drilldown in our

Green Belt, Black Belt, and Master
Black Belt programs.

+91 98113 70943

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