Business Plan Format

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BUSINESS PLAN
This business plan is submitted in partial fulfillment of the requirements for

the subject Entrepreneurship
May 2023
FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

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APPROVAL SHEET
This business plan titled “ABU- BOUGHT” prepared and submitted by Roxanne
D. Danan, John Aaron S. Dimla, Dexter Jay J. Dumag, Nicol Joy Lara, Justin
C. Capulong, Nikka C. Lusung, Diana Esteban, Vanessa C. Lintag, Jadezel V.
Valenzuela, Roan G. Reyes in partial fulfillment of the requirements for the
subject of Entrepreneurship, has been submitted and hereby recommended for
acceptance and approval for oral presentation.
ANNIE G. SINGCA, LPT

Entrepreneurship Subject Teacher
____________________________________________________________
PANEL OF EXAMINERS
Passed by the Committee on Oral Presentation on MAY __, 2023.
RYAN A. ATUN, MT-II

Chairman
SHARINETTE R. CORONEL, LPT ISHMAEL CRUZ, LPT

Member Member
CURTIS ACE M. GARCIA, LPT JEROME P.BAGANG, LPT

Member Member
__________________________________________________________
Approved and accepted in partial fulfillment of the requirements for the subject
Entrepreneurship
RYAN A. ATUN, MT-II

Chairman

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ACKNOWLEDGEMENT
The entrepreneurs extend their gratitude and appreciation to all the people who
in one way or another extend their time, effort, expertise, resources in making this
business plan possible.
To Mrs. Cora T. Ayson, School Principal, for his invaluable support to
complete the business plan.
To Mrs. Annie G. Singca, Subject Teacher whose unconditional and untiring
guidance, support and understanding in the success of this business plan are worth
of million praises.
To the Panelists, for their helpful comments and suggestions for the
improvement of the business plan
Above all to the Almighty God, who gave the entrepreneurs knowledge,
strength, wisdom and blessings to complete this piece of work.

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TABLE OF CONTENTS
EXECUTIVE SUMMARY
ACKNOWLEDGMENT
SECTION 1
COMPANY PROFILE
SECTION 2
PERSONAL DETAILS OF THE OWNERS
SECTION 3
OVERVIEW OF THE BUSINESS
NAME OF THE BUSINESS
SECTION 4
THE NEEDS OF THE BUSINESS
VISSION
MISSION
GOALS
CORE VALUES
SECTION 5
MARKETING PLAN
SECTION 6
MANPOWER/ORGANIZATIONAL PLAN
ORGANIZATIONAL CHART
SECTION 7
OWNERS’ CONTRIBUTIONS IN THE BUSINESS FINANCIAL PLAN
SECTION 8
SOCIAL IMPACT
SECTION 9
LEGALITIES/PERMITS
SECTION 10
TECHNICAL PLAN
SECTION 11
RESUME

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EXECUTIVE SUMMARY

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SECTION 1

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SECTION I
COMPANY PROFILE
Abu-bought is a bracelet merchandise that was owned by 10
members. Some of the family of other members were they hobby was
making a bracelet so this is the start of the company. Entrepreneurs
specialize in the creation of these bracelets made of beads.
The entrepreneurs were inspired because some of us know that our
ancestors love to wear accessories and that is the root and start of these
company in making bracelet.
This product was easy to make and all parts of these are all affordable.
Abu-bought will start opening in 2019 with s start up capital of Php.
1,000

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SECTION 2

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SECTION 2
THE PROPONENTS PERSONAL DETAILS
THE PROPONENTS
Roxanne D. Danan
She is Jessel Montanez born in January 14, 2004 in San Angel Memorial Hospital
and currently living in Block 56 Lot 10 Palmayo Floridablanca,Pampanga. She is
now a Grade 12 student taking the strand Accountancy, Business and Management
(ABM) under Mrs. Annie G. Singca in Floridablanca National Agricultural School.
Annie G. Singca, LPT

The Entrepreneurhip Teacher
She graduated with a degree of Bachelor of Science major in Accountancy at the

Guagua National Colleges Guagua, Pampanga. She also earn the Methods of
Teaching in Secondary Education at the Don Honorio Ventura State University and

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currently studying Masters of Business Administration at the Balanga State

University,Balanga Bataan.

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SECTION 3

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SECTION 3
OVERVIEW OF THE BUSINESS
To become the Floridablanca National Agricultural School (FNAS) ‘s pride
in bracelet is our dream in which we found it in the community. Abu-bought takes
pride is giving you the most beautiful bracelet with different designs. This Abu-
bought are great if you choose our best design and you can also recommend it to
your family, friends, and of course to your love ones.
NAME OF THE BUSINESS
The business name is “ABU-BOUGHT” wherein one of the member of

BEADSLET ART CREATION COMPANY invented it. Where the original term
for Abu-bought is “abubot” meaning accessories. The word “bot” in abubot was

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replaced by bought meanings “to buy”. And that’s the history behind our business
name.

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SECTION 4A-4B

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SECTION 4A
THE NEEDS FOR THE BUSINESS
The information below shows the problem/need of the business plan based on the
gathered data.
1.

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SECTION 4B
VISION, MISSION , GOALS AND CORE VALUES
The information below shows the mission, vision and goals based on the prepared
product concept.
VISION:
“Chronometric vision is to become one of the leading manufacturer of
recognition and service awards jewelry programs.”
MISSION:
“To provide jewelry products, services and solution of the highest quality and
deliver more value to our customers that earn their respect and loyalty.”
GOALS:
“We dream of invading all schools nearby the community as their supplier for
Jewelries.”
CORE VALUES:
 Passionate  Value Delivered
 Empirical Creativity  Accountability
 Teamwork
 Obsessive Quality
 Social Responsibility
 Integrity

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SECTION 5

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SECTION 5
MARKETING PLANS
The information below shows the marketing plan based on the product
concept and data gathered. It includes the features of the product or service, the
target audience and the marketing strategies.
A. Product
The product the entrepreneurs want to offer to the target markets is purely a
Kapampangan with its different styles and colors. This product is the Abu-bought
bracelet with a nice quality of beads.
Sample of Abu-bought

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B. People
1. Target Market
Our prospective clients are the following;
FNAS JHS&SHS STUDENTS

From lowest level to highest level with age range of 12 – 18 years old, and
who love bracelet.
FNAS JHS&SHS TEACHERS.

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Who work for the school at the faculty and who are interested to bracelet.
2. Competitors
TRIPLE B
Triple B is the direct competitor of Abu-bought for being an accessories

offered at FNAS. It is a hair clip designed by beads.
Why Should people buy from us over my competitor?

We value our costumer’s and providing their necessary needs in affordable prices
without fooling them about our products is a great advantage for our business that
could make profit in the future.
C. Location
We plan to locate our store in the Public Market in
Apalit,Floridablanca,Pampanga. We have chosen to rent a shop in the public

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market since this place is always crowded every day and it is the center of all
markets in Apalit
D. Process
The entrepreneurs will be preparing the product by putting the beads to the
garter according to the style and color that customers want. It can be plain or
colorful bracelet. To finish the product after putting all the beads on the garter, it
should be knot it on the end.

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E. Pricing
Our prices will be affordable for our target market. The pricing is based on the
products raw materials’ cost price plus a small percentage mark-up to cover up
their overhead costs and a minimal earnings.
The business competitors charge in average. It means that their prices
depend on market demand of their avid customers. They charge this way to
maintain the competitiveness to the business world.
F. Promotions
Sales Strategy/Advertising
Marketing Plan A
To attract costumers, we are going to use this following tools;
Flyers. To let people know that we are already available to the public and this is to
distributed to any people and we can also distribute it house to house
Sample Flyer

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Posters Signage. This is to be posted in any areas where a lot of people will be
able to see the poster or signs and to help spread message to a wide audience
Sample Poster
Brochure. This is to be given together with the flyer and this is to show what
products our shop offers.
Video advertisement.This is to be posted online for advertisement and giving

people the quick look on our products and how it is manufactured. This is to get
the attention of our target costumers that prefer watch videos than reading.
(include the link and screen shot for your commercial video)

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Telephone/Cellular Phones/Facebook Posts.

The entrepreneurs will be calling or texting target markets to share
information about the store. The owners through their Facebook account will be
posting and sharing information about their product offerings. This will be use to
share to the customers their different branches locations and openings.
(include the link and screen shot for your fb page)
Marketing Plan B
Coupon Discounts/Suki Card. This is to give discounts to our first time buyers
and our “suki” and appretied their loyalty to our shop.
Giveaways. We will give them giveaways on the selected products they will be
choosing.
Raffle. To attract them to buy to us. The more they buy, the more chances of
winning some cash, appliances or etc.
G. Physical Evidence
As evident in the expression of satisfaction of each and every one of the
customers will be their physical evidence in purchasing their chosen product.
Another evidence is when they will be spreading good things about the shop.

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( from post and messages comments/screenshot,pictures)
Section 6

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SECTION 6

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Manpower/Organizational Plan
A. Operational Plan or Production Plan
The diagram below shows our production process based on our product
concept.
Inputs Transformation Output finished

process product
 Beads
 Garter  Preparatio  Abu-
string n of Abu- bought
 Plastic bought bracelet
bracelet
The Production Line
Materials will be prepared, serving to the customers while produced. Abu-

bought is served with beads using high quality materials. After preparation all
materials needed, they will be given to the production staff for preparing of the
product and then they will be placed in the stored place while waiting for
customers.
B. Organization or Management Plan

The chart below shows the distribution of works:

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Roxanne D. Danan
President
Organizational Chart
John Aaron S. Dimla

Vice president

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Nicol Joy E. Lara Roan G. Reyes Nikka C. Lusung Jadezel V. Valenzuela

HR manager Production Manager Operation Manager Marketing Manager
Dexter Jay J. Dumag Diana Mary Joy D. Esteban Justine C. Capulong Vanessa C. Lintag
Auditor Purchasing Manager Sales and marketing manager Finance Manager

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Owners’ Contributions in the Business
Position Job Description
Responsible for ensuring that his/her

staff are aware of and fulfill their
responsibilities, comply with
President applicable laws and bylaws, conduct
board business effectively and
accountable for their team will use to
reach its end goal.
Responsible for assisting the president,
replacing its position when they’re not
Vice President around and shared the ideas on how to
improve the business with the
president.
Responsible for the financial health of
an organization. They produce
financial reports, direct investment
Finance Manager activities, and develop strategies and
plans for the long term financial goals
of their organization. Help
management make financial decisions.
Auditor Perform (internal) financial and risk
management audits and independent
statutory (external) financial audits of

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commercial and public sector

organizations. Auditors assess local
and central government departments
with the aim of improving efficiency
and effectiveness.
A purchasing manager may oversee the
acquisition of materials needed for
production, general supplies for offices
and facilities, equipment or
Purchasing Manager
construction contracts. A purchasing
manager’s responsibility are seeking
reliable vendors or suppliers to provide
quality goods at responsible prices.
Involve managing activities such as job
designs, recruitment, employee
HR Manager relations, performance management,
training and development and talent
management.
Marketing Manager Analyze industry trends and demand
for products and services then create a
strategy to market the product or
service. They often collaborate with
sales engineers, financial staff, and
advertising companies to ensure they

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have successful strategy to implement

Engages in superior customer service
by making information readily
available. Makes products knowledge
Sales and Marketing Manager readily available to self and other sales
people through various resources.
Finds ways to sell products in the face
of a down market.
Operation manager oversee their
organization's products of goods and/or
services. They oversee various
department, such as purchasing,
Operation Manager
warehousing, and manufacturing. They
must make sure that their company's
products meet or exceed clients’
expectations.
Responsible for planning and
organizing production schedule…
Production Manager estimating, negotiating and agreeing
budget and timescales with clients and
manager.

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SECTION 7

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SECTION 7
FINANCIAL PLANS
This part of the business plan shows the capitalization, start-up cost
expenses, and cash flow.
A. Capitalization
Abu-bought, its initial capital is P 1,000.00. There will be ten
members, sharing each amounting to P100.00
Position Initial Capital Share

President P 100.00
Vice president P 100.00
HR Manager P 100.00
Production Manager P 100.00
Operation Manager P 100.00
Marketing Manager P 100.00
Auditor P 100.00
Purchasing Manager P 100.00
Sales And Marketing Manager P 100.00
Finance Manager P 100.00
Total P 1,000.00
B. Start-up/Monthly Expenses
The table below shows the expenses based on its initial operation

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Table 1: Start-up Expenses
START-UP COST
Beads P 340
Plastic P 46
Garter/Nilon P 40
Sticker P 40
Transportation P 100
Total Start Up Cost P 526
Table 2: Legend: C=Cost M=Mark-up SP=Selling Price
This section will show the cash flow of the business. The owner will provide the
Php. 15,000 as the beginning balance of the company

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Table 3:
ABU-BOUGHT
Cash Flow Statement
For the 1st Trimester
January February March
Beginning Balance Php. 10,000 Php. 35,400 Php. 63,500
Cash In
Sales 40,500 42,000 87,750
Total 40,500 42,000 87,750
Cash Out
Labor Fee 500 1,500 2,000
Rental 1,500 1,800 2,000
Wages 1,000 1,000 1,500
Materials 7,500 5,000 4,500
Marketing 4,600 4,600 4,000
Total Php. 15,100 Php. 13,900 Php. 14,000
Cash Flow Php. 25,400 Php. 28,100 Php. 73,750
Closing Balance Php. 35,400 Php. 63,500 Php. 137,250

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SECTION 8

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SECTION 8
SOCIAL IMPACT
The social impact of the business enterprise is shown in the frequently asked
questions:
1. What is the desired outcome of the business that is stated in the vision
statements?
According to the vision statement of the business which is
““Chronometric vision is to become one of the leading manufacturer of
recognition and service awards jewelry programs” The desired output or
outcome of the business is to become the leading manufacturer of jewelry
program.
2. What are the business activities and its corresponding social impact?
By giving the affordable price possible with our handmade bracelet the
product can be offered to become one best manufacturer of accessories.
3. What are the business programs directly benefiting stakeholders?
a. Staffs
These are the shifting students who wish to be employed while studying
half day, working half day.
b. On The Job Trainees
These are the ABM and GAS Students who are undergoing work
immersion in their SHS.
c. School
This is the store location where majority of the customer’s studies.
d. Community
These are the barangays where the students/customers reside.

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SECTION 9

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LEGALITIES/PERMITS
C-TECH
202817

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2019
AUGUST
ABU-BOUGHT
PALMAYO FLORIDABLANCA PAMPANGA
2019
2019

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2019
This is to certify that ABU-BOUGHT with the office address at PALMAYO Floridablanca, Pampanga

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ABU-BOUGHT
Justine C. Capulong
Palmayo Floridablanca, Pampanga

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Beadslet Art Creation Company
Palmayo Floridablanca Pampanga

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SECTION 10

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TECHNICAL PLAN

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Day 1

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Day 2

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Day 3

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PRODUCT PROPOSAL

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SECTION 11

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RESUME OF THE PROPONETS

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C-TECH 1

This business plan is submitted in partial fulfillment of the requirements for

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

ANNIE G. SINGCA, LPT

Passed by the Committee on Oral Presentation on MAY __, 2023.

RYAN A. ATUN, MT-II

SHARINETTE R. CORONEL, LPT ISHMAEL CRUZ, LPT

CURTIS ACE M. GARCIA, LPT JEROME P.BAGANG, LPT

RYAN A. ATUN, MT-II

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

business plan possible.

To Mrs. Cora T. Ayson, School Principal, for his invaluable support to

complete the business plan.

To Mrs. Annie G. Singca, Subject Teacher whose unconditional and untiring

improvement of the business plan

strength, wisdom and blessings to complete this piece of work.

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

Abu-bought is a bracelet merchandise that was owned by 10

making a bracelet so this is the start of the company. Entrepreneurs

specialize in the creation of these bracelets made of beads.

The entrepreneurs were inspired because some of us know that our

company in making bracelet.

Abu-bought will start opening in 2019 with s start up capital of Php.

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

Annie G. Singca, LPT

She graduated with a degree of Bachelor of Science major in Accountancy at the

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

currently studying Masters of Business Administration at the Balanga State

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

in bracelet is our dream in which we found it in the community. Abu-bought takes

your family, friends, and of course to your love ones.

NAME OF THE BUSINESS

The business name is “ABU-BOUGHT” wherein one of the member of

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

FNAS JHS&SHS STUDENTS

FNAS JHS&SHS TEACHERS.

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

Triple B is the direct competitor of Abu-bought for being an accessories

Why Should people buy from us over my competitor?

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

Video advertisement.This is to be posted online for advertisement and giving

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

Telephone/Cellular Phones/Facebook Posts.

(include the link and screen shot for your fb page)

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

( from post and messages comments/screenshot,pictures)

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

FLORIDABLANCA NATIONAL AGRICULTURAL SCHOOL

Inputs Transformation Output finished