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Ngohyong
Ngohyong
BUSINESS PLAN
Submitted by:
Encierto, Joshua B.
Submitted To:
Company Description
This chapter presents the Company Mission Statement, Company Philosophy and Vision,
“Wrap and roll adds up sparkle to everyday life with a high-quality Lumpia that exceeds
the customer desire. The entrepreneurs serve the customers with healthy and budget friendly
lumpia and hopes to create a comfortable and relaxing environment for the customer.”
“Our vision for the wrap and roll corporation is to become the leading provider of high-
quality and delicious Ngohyong in the local market. We aim to offer our customers a unique and
healthy snacking experience that they will enjoy and keep coming back for.”
“Our Ngohyong will be made with fresh and locally sourced vegetables, ensuring that
they are healthy and nutritious. We will use only the finest ingredients and strive for consistency
in taste and quality. Our business will focus on sustainability, by using eco-friendly packaging
and reducing our carbon footprint. We will work towards building a loyal customer base. Our
goal is to bring our delicious Ngohyong to a wider audience. We believe that our vision for the
wrap and roll corporation will not only provide a unique and healthy snacking option but will
The objectives that our company, Wrap and Roll, has set are as follows:
Target Market
Legal Structure
DTI (Department of Trade Industry): The entrepreneur must register with DTI to ensure
legal rights of our business name in Accordance to repbulic act 3883. It also provides legal
BIR (Bureau of Internal Revenue): To conduct business bin the Philippines, The
entrepreneur must first register with BIR. Customers are likely to view it as a more reliable
enterprise. However this enterprise is exempted to tax as per 1987 constitution of the
used for human consumption. In order for our product to reach our costumers with safety
and equality
CHAPTER III
This chapter presents the Company`s product, The problem the product solves, Unique
features that give us a competitive advantage, and How we will price the product.
Company`s Product
The company's product that we will sell is Lumpiang Vegetables. It is called Ngohyong
(pronounced ngo-yong) is steam, battered rice paper with lettuce, carrots, crab stick, shrimp,
Lumpiang Vegetables can also help the body because of its health and the benefits of the
ingredients of the product. Lettuce is an excellent source of beta carotene (vitamin A) which is
needed for healthy skin, bones, and eyes. Carrots are full of benefits - they may promote healthy
vision, balance your blood sugar, help with weight management, lower your risk of cancer,
regulate blood pressure, reduce heart disease, improve immunity, and boost brain health. Crab
stick - provide some vital vitamins, being very rich in vitamin B12 and vitamin B6. Shrimp -
lean source of protein. Green beans are a good source of protein and fiber, which helps lower
cholesterol. Cucumber is a nutritious fruit with a high water content. And may help lower blood
sugar, prevent constipation, and support weight loss. Lumpia is one of the most favorite of
Filipinos.
The Problem the product solves
The entrepreneurs would promote awareness of the problem which is the nutrition. It is a
societal problem that every person should focus on because our health is the most important
thing we need to take care of. Everyone needs to be aware of what food they are eating if it
satisfies our cravings and if it’s helpful to our physical body. It is intended for those who want to
become physically fit, better, and more productive. In order for clients to be healthy and
powerful, Ngohyong emphasizes nutrition. Ngohyong is a dish that not only fulfills appetites but
is also healthy because of the numerous nutrients that includes from the fillings which are the
vegetables.
Entrepreneur that will sell the same product with ours but with meat. Since people prefer
meat than vegetable. In this case the competitors of our company will have an advantage when it
comes to the ingredients used in the product. These feature will attract customer and overshadow
In pricing our product I think the first thing that I need to know is the production cost. Our
product is made from organic materials which are the vegetables. This organic and raw material
that we use is not just a fad that will digest easily, it can help our body system to boost.
Moreover, there are a lot of factors that I think it is suited when we price our products in just
budget friendly. One of this is the quality of our product. Since we are here in the Philippines, a
lot of people, particularly the younger one they do not like to eat raw vegetables. And so we
think an alternative product that is highly recommended to them. However, it is not a raw
vegetable yet still it has been made from raw vegetables. With that the youth will not identify
that the food that they eat is a vegetable, since it is fried already. Therefore, if I am going to price
the product that we have, I think it will just go in budget friendly or affordable since we used a