Step 1: Conduct a Situation Analysis

1
My Mission: To design innovative, sustainable, and aesthetically pleasing buildings
that enhance the communities we serve.
SWOT Analysis: Strengths: Experienced and talented design team, strong
“living” reputation for quality work, focus on sustainability. Weaknesses: Limited
geographic reach, relatively small team. Opportunities: Growing demand for

marketing sustainable design, increasing interest in urban redevelopment. Threats:

Competition from larger firms, economic downturns.
Target Audience: Developers, city planners, individuals seeking custom homes
strategy or renovations.
Competitors: Large architectural firms in the same geographic area.

plan Product Offerings: Full-service architectural design, including custom homes,

commercial buildings, and urban redevelopment projects.
Step 2: Define Marketing Objectives
2 Objective 1: Increase brand awareness and reputation within the industry by
securing speaking engagements
Objective 2: Expand services into adjacent markets, such as interior design and
project management
Step 3: Identify Target Market Segments
3 Segment 1: Developers and city planners looking for sustainable, aesthetically
pleasing design solutions.
Segment 2: High-end homeowners seeking custom home design or renovations.
Step 4: Develop a Marketing Mix
4 Pricing: Competitive pricing based on industry standards and project scope.
Promotion: A digital marketing campaign that includes a redesigned website,
targeted social media ads, and email marketing campaigns.
Place: Develop partnerships with local builders and developers to increase
project opportunities.
Product: Expand services to include interior design and project management.

5 Step 5: Allocate Resources

Allocate 20% of the marketing budget towards new business development,
30% towards the website redesign and digital marketing campaigns, and 10%
towards securing speaking engagements.

Submitted by: 6 Step 6: Develop an Implementation Plan

Quarter 1: Redesign the website and launch new digital marketing campaigns.
CASTRO, Jolienne Quarter 2: Develop and distribute an email newsletter to the firm's client list.
Denise P. Quarter 3: Attend local networking events and establish new partnerships with
AR 541-ARCH51S1 builders and developers.
Quarter 4: Submit proposals for speaking engagements and conference
presentations.

7 Step 7: Monitor and Control

Assign a project manager to oversee the implementation plan and track
progress towards each objective.
Monitor the effectiveness of each marketing initiative and make adjustments as
needed.

8 Step 8: Evaluate and Adjust

Conduct quarterly evaluations of the marketing strategy to determine its
effectiveness.
Use data and feedback to make necessary adjustments to the marketing plan.
Continuously optimize the marketing strategy to stay ahead of the competition.