INTRODUCTION

Jeruk Madu Pak Ali is a well-known brand pickle that sold in a country wide of Malaysia
that have a thousand of loyal customer that demand for the pickle. The packaging of Jeruk
Madu Pak Ali are based on the Polyethylene plastic and glass bottle that consumer found a bit
difficult for them to consume the pickle. Contemporary corporations know that to be
competitive, they need to consistently innovate, to accept real design as part of their ‘business
as usual’ status. Jeruk Madu Pak Ali need to innovate their packaging in order to compete
with other brand as the competitors of Jeruk Madu Pak Ali had innovate their packaging that
facilitate the consumer thus they got to increase in their sales.

Zip lock and reusable plastic are the best choice for Jeruk Madu Pak Ali to implement in
their packaging that will gives many benefits to the consumer and the production itself. Zip
lock will make the consumer easy to open and close after they eat so that they don’t need to
put the pickle in a container that will need a space in their fridge or anywhere that suits the
temperature of the pickle. Ziplock plastic with a holder also can facilitate the customer to
bring the pickle anywhere so that they will not fall because the current packaging of Jeruk
Madu Pak Ali is a bit slippery as the material is a Polyethylene plastic. Reusable plastic usage
is an important thing that every company need to implement in order to decrease the pollution
in a country. Other than that, reusable plastic is a bit cheaper than other types of plastics so
that the company can reduce the cost of a raw material thus can decrease the price of a
product. Holder

Zip lock

Reusable plastic

Based on the picture above, holder and zip lock can make a customer easy to consume
the product especially to the kids because the usage of zip lock can avoid the water in the
plastic to spill out as it is easy to close the plastic. On the contrary, the current packaging
cannot close once it is open so the customer needs to put the pickle in a container straight
away and the difficulty of the current packaging can make the consumer easy to spill out the
water in the plastic.

To sum it up, company needs to keep up to date with the consumer’s preferences as
they are rapidly change causes a result of their modern lifestyles. Therefore, production
department need to design a packaging along with the customer’s preferences and their
modern lifestyle so that it will attract their attention to the product line also a successful
innovations are anticipated to gain competitive advantages through improvements in product
quality and modification of current items.
CONCLUSION

Innovation is essential for company to implement in order to success. Company can

compete with the competitor’s product in an effective way as most of the customer will look
towards the attractive packaging. There will be many benefits that enterprise will get by
implementing an innovation packaging such as they will have an increase in their sales as the
consumers will asked more demand towards the company thus, the company can reduce the
cost of raw material because of the reusable plastic usage. Other than that, usage of reusable
plastic can also reduce the pollution in a country because Malaysia outperforms much larger
countries such as China, Indonesia, Philippines, Thailand and Vietnam in terms of total waste
generated. Therefore, reusable plastic usage not only benefit the company, but also the
country itself. Moreover, innovation of packaging can add an added value to the product and
product identity that will give an easy access for product to compete in a market, promote
product uniqueness and move product to the top of value chain. In addition, company need to
give a thought that focusing on the clients because that might help them to improve the
quality of product as well as the demand for the products. Thus, a success company need to
keep up with the fast-changing business environment in order to meet the expectation of the
clients.