BRAND USAGE GUIDE

LOGO CONFIGURATION
The Jaylor word mark is the most visible component
of the overall brand identity. The primary lockup
consists of two parts: the Jaylor word mark set in the
type family of Helvetica and the black sphere.

The tag line “Because Nutrition MattersTM.” shall only

be alinged to the right hand size of the logo.

Both the Jaylor logo and tag line can be used as

separate elements.
 CLEAR SPACE
To preserve the integrity of the logo and ensure
maximum impact where the logo appears with other
elements, clear space must be maintained on all
sides of the logo. The minimum clear space required
is relative to the size in which the logo appears. The
clear space around the Jaylor logo should always be
equal to the size of the sphere.

Clear space
 LOGO COLOR SPECIFICATIONS
The Jaylor logo utilizes two colors, Pantone 485 C
and black. This full-color version is the preferred
usage for all printed materials and promotional items
where reproduction of a gradient is not viable.

The tag line “Because Nutrition MattersTM.” is only to

be used in black or white.
BLACK JAYLOR RED
Pantone Black C Pantone 485 C
C:0 M:0 Y:0 K:100 C:15 M:100 Y:100 K:0
R:7 G:0 B:4 R:237 G:28 B:36
HEX#- 070002 HEX#- ED1C24
 MINIMUM LOGO SIZE
When the logo is reduced, there is a point at which it
Minimum Size 1 inch
becomes ineffective. Establishing a minimum size for
or 75.309 px the logo ensures the logo is always prominent and
readable. Therefore the Jaylor logo should never be
reproduced smaller than one inch in width.

WEBSITE URL FORMAT

Jaylor has two versions of the website URL. The
tag line “Because Nutrition MattersTM.” is only to be
used when speaking to the nutrition aspect of the
Jaylor story, while www.JAYLOR.com is the perfered
format for all print and web materials and is set in
Helvetica Black Condensed when used outside of
body copy.

Both URL’s have to be used in either Black or White.

 MONOCHROMATIC
LOGO COLOR SPECIFICATIONS
When the Jaylor spot color or its 4-color
equivalents are not an option on printed materials, a
monochromatic grey scale version should be used
Monochromatic logo: Black
with the sphere in the gradient. Black is the preferred
option.

REVERSED LOGO
The logo must be reversed to white on any dark
backgrounds for legibility.

Reversed logo: White

LOGO ON MIXERS
Jaylor’s wordmark should be used in white on the
Jaylor RED and the sphere is to be in solid black.

Mixer logo
 LOGO USAGE ON APPAREL
APPLICATIONS
Solid versions of the Jaylor logo are to be used
Apparel logo for apparel. These various logos should be used
depending on the colour of the apparel item.

LOGO USAGE IN ONLINE

APPLICATIONS
Gradation and outline is added to the standard Jaylor
logo in web use.
Web logo

LOGO USAGE PRINT

GRADATION APPLICATIONS
Gradation and outline is added to the standard Jaylor
logo in print use.
Gradient print logo
 COLOR HIERARCHY
The adjacent diagram illustrates the color hierarchy
for the Jaylor brand.

Jaylor red and black are the established primary

logo palette and are preferred for use on all printed
materials and promotional items.

Our color system also includes a palette of

BLACK JAYLOR RED secondary colors that compliment the core colors.
Pantone Black C Pantone 485 C
C:0 M:0 Y:0 K:100 C:15 M:100 Y:100 K:0 Black at 80% saturation is to be used in body copy
R:7 G:0 B:4 R:237 G:28 B:36 on white background. Jaylor Red is to be used in
HEX#- 070002 HEX#- ED1C24
headlines and subheaders. White is to be used on
dark backgrounds.

BLACK 80% WHITE

Pantone Black C 80% C:0 M:0 Y:0 K:0
C:0 M:0 Y:0 K:80 R:255 G:255 B:255
R:88 G:89 B:91 HEX#- FFFFFF
HEX#- 58595B

LOGO COLOR SPECIFICATIONS

The Jaylor logo utilizes one main colour gradation
in its palette, in addition to the black gradient.

The Jaylor wordmark also uses the red gradient.

This full-colour gradient version is the preferred

usage for all Web, printed materials, or
JAYLOR RED Glow RED JAYLOR RED promotional items.
C:15 M:100 Y:100 K:0 C:7.5 M:50 Y:50 K:0 C:15 M:100 Y:100 K:0
R:237 G:28 B:36 R:246 G:150 B:121 R:237 G:28 B:36
HEX#- ED1C24 HEX#- F69679 HEX#- ED1C24
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwxyz
1234567890
(Helvetica Black Condensed)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwxyz
1234567890
(Helvetica Light Condensed)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwxyz
1234567890
(Helvetica Medium Condensed)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwxyz
1234567890
(Helvetica Regular)
ABCDEFGHIJKLNOPQRSTVWXYZ
abcdefghigklmnopqrstuvwxyz
1234567890
(Helvetica Bold Condensed)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwxyz
1234567890
(Helvetica 35 Thin)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwxyz
1234567890
(Helvetica Neue 57 Condensed)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwxyz
1234567890
(Arial Regular)
JAYLOR TYPEFACES
The Helvetica font families are the approved typeface
for the Jaylor brand.
Helvetica Black Condensed can be used for primary
headlines online or in printed matter. It should never
be used for large areas of body copy.
Helvetica Bold Condensed can be used for secondary
headlines online or in printed matter. It should never
be used for large areas of body copy.
Helvetica Light Condenced can be used for
Subheaders online or in printed matter. It should
never be used for large areas of body copy.
Helvetica 35 Thin can be used for section headers for
online or in printed matter. It should never be used
for large areas of body copy.
Helvetica Medium Condensed, Helvetica Neue 57
Condensed or Helvetica Regular should be used
for body copy. It can also be used for subheads,
captions, or whenever type must be set smaller than
eight points.
The Helvetica (Primary) and Arial (Secondary)
families are to be used for San Serif live type on the
Jaylor website.
Use these font families as designed and when
appropriate.
JAYLOR TRADEMARKS 2010
Currently JAY•LOR® holds the following trademarks:

1. putting the ‘Total’ into TMR®

2. TOTAL MIX®
3. JAY•LOR®
4. Because Nutrition MattersTM

The above trademarks must be used as they are

shown above in all of our logos, advertising,
marketing, and promotional materials.

To enable consistency in emails, letters and other

written materials, moving forward we will simply
represent JAY•LOR® as Jaylor, omitting the dot
and the registered trademark symbol in all written
communication when used within the body copy.
The signature on an email will continue to show
our logo.

Example: Every one at Jaylor would like to thank you

for your co-operation.

If you have questions, please contact:

Linda Coletta

Assistant to Jake Tamminga

President
Jaylor

phone: 519-787-9353 x 232

fax: 519-787-7053
web: www.jaylor.com
 STATIONERY: BUSINESS CARD
The corporate colors are to be applied with proper
usage of the Helvetica font family.
Final card is designed at 2” X 3.5” 2/0

Helvetica Medium
Condensed

Gerry Tamminga RR#2 | Orton | ON

Sales Manager
gtamminga@jaylor.com
L0N 1N0 | Canada
Gerry Tamminga RR#2 | Orton | ON
L0N 1N0 | Canada
Phone: 519.787.9353 Sales Manager Phone: 519.787.9353
Fax: 519.787.7053 Fax: 519.787.7053
Toll free: 800.809.8224 gtamminga@jaylor.com Cell: ###.###.####
Cell: ###.###.####

www.JAYLOR.com www.JAYLOR.com

Business Card Front Business Card Back

Helvetica Black
Condensed
Helvetica Black
Condensed
 STATIONERY: LETTERHEAD
The corporate colors are to be applied to the
standard 8.5” x 11”, uncoated, Brilliant White 80 text
weight sheet. The letterhead is designed to be 2/0.

Helvetica Medium
Condensed

R.R. 2 | Orton | Ontario | L0N 1N0 | Canada: 1.800.809.8224 | 519.787.9353 | www.JAYLOR.com

Letterhead (58% of actual size)

 STATIONERY: ENVELOPE
The corporate colors are to be applied to the
standard, uncoated #10, envelope. The envelope is
Helvetica Medium
designed 2/0.
Condensed

R.R. 2 | Orton | Ontario | L0N 1N0 | Canada | www.JAYLOR.com

Envelope