Strengths:

- Quality ingredients
- Strong position in trend
- Unique menu offerings
- Creating a memorable and visually appealing brand that resonates with customers

Weaknesses:
- Lack of brand recognition
- Limited resources and a smaller budget compared to larger chains
- Inexperienced staff
- Losing customers to competitors for their Original flavor

Opportunities:
- Expansion
- Online ordering and delivery
- Creating more franchises
- Leveraging social media and other digital marketing channels to reach a wider
audience

Threats: 
- Health and safety concerns that may impact consumer confidence in the brand
- Intense competition from established fast food chains and independent restaurants
- Economic downturns that may cause consumers to cut back on discretionary spending
- Changing consumer preferences and trends that may shift away from fast food and
unhealthy options