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Fragmentation

How is it related to...?

Tv schedule: every single Receptor's preferences: not all


of the media shown are
time the Tv changes its exlusive for you, that's why
progrmas and channels, you could wait or search for an
including the topics. specific channel of your liking.

What is fragmentation for you and


what effects does it creates on the
audience? The lack of coordination and
organization within the communication
process; I think it creates message
missunderstanding due to our own
comprehension combined with a
distorted channel.

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