Dr.

Hülya Yilmaz
Dogus University
International Marketing-INTR 354-1
Draft Paper

Instructions

Write a paper in which you are going to assume yourself a manufacturing company of any
sort based in Turkey. You are planning to get involved in marketing your goods or services
outside Turkey. Within this context;

1. Introduce your company briefly:

a. What does your company produce (goods) or provide (service)?
b. Where is your company based at?
c. What is the volume of your annual trade?
d. How many employees do you have?
e. What is the vision of your company considering marketing?
2. Clarify your marketing plan
a. Select a country or a region for marketing
i. Define the social and cultural environment of your market
ii. Define the political, legal, and regulatory environment of your market
b. Identify your market potential
i. Have you already conducted research on your potential market?
ii. Assess your market potential considering three basic criteria
iii. Which target market strategies do you plan to employ?
c. Determine your product
i. What do you plan to market?
ii. Are you going to sell your standard products or services or are you
going to adapt them? Support your choice.
iii. Are you going to use segmentation?
iv. Discuss your pricing, distribution, and promotion strategies.
d. Determine your market entry strategy
i. Which strategy are you going to employ
3. Write a term-paper with a minimum page of 5.
4. Try to address the above-mentioned points as much as possible if they can be
applicable to your situation. Don’t repeat the sentences in the slides. Just apply the
rules and principles where they are appropriate.
5. Use Times New Roman 12 or Arial 11 font.
6. Cite your sources.