CALVIN KLEIN

Practices and Strategies for the Selling Floor

Aaron Dobogai
Febuary 2023
Overview

q Visual Plan
§ Current Floor Layout
§ New Floor Layout
q Legend Key
q Store Graphics & Atmospherics
q Womans Dresses & Blazers Visual Plan
 Current

Visual Plan: color story

Current Floor Layout

§ Mixture of Grid and Soft Isle layout
§ 6 Designated Mannequins
§ 4ft Feature Tables
§ 6ft Feature Table
§ Wall standards
§ T-Stand and Multi use fixtures
§ Men's underwear floor bin
§ 2ft Mirrors
§ 4ft Hanging Fixtures
§ 6ft Hanging Fixtures

Spring 2023
 New color

Visual Plan: story

New Floor Layout

§ Mixture of Grid and Racetrack
layout
§ Separating the mannequins to
display new looks given the section
its designated to
§ Bringing Dresswear and business
wear to the front while pushing
casual and intimates to the back
§ Clearance will stay in the same
designated place to keep a flow
§ Gender neutral items will be
pushed to the middle so the
CenterPoint where everyone needs
is the center
Spring 2023
Legend Key
Store Graphics & Atmospherics
Current
■ Mixture of colorful and monographic
posters above fixtures
■ Currently playing Pop & Dance music
(Ex. Harry Styles: As It was)
■ Bright florescent lighting
New
■ Simple monochromatic posters
■ More ambient & soft music
(Ex. Shygirl: Heaven)
■ Dimmed and spotlighting through the
store
 Womans Front Left Visual Plan
Display the product that will catch
the consumers eye first

Contrasting the sharp black with

the sleek pink will draw attention
both ways

Reuse the lilac t-shirt underneath

the blazer and drop the matching
color underneath to create a
cohesive look

Graphic in the middle to separate

the dresses and blazers