CHAPTER V

FINDINGS CONCLUSION AND SUGGESTION

FINDINGS:
 Huge (60%) of the respondents are belongs to male.
 Majority (50%) of the sample respondents are belongs to the age group 20-
40 years.
 It is seen that most of the respondents (40%) were graduates.
 Majority (31.3%) of the respondents are belongs to other private employee.
 Maximum (37.5) of the respondents have annul income level of up to
Rs.15,000-30,000.
 Majority of the respondents were (40%) married and unmarried has both are
equal.
 Most of the respondents in Madurai (58.8%) joint family still follow the
Indian traditional system of living together.
 Most of the respondents belong (43.8%) to the category of 4 to 6 members.
 Majority (36.2%) of the respondents purchased 500 ml to1000 ml of milk.
 Highest (35%) of the respondents spent between Below RS.1000and
Rs.1,000 - Rs.1,500 both are in milk consumption.
 Huge (48.8%) of the respondents purchased the milk sachets of 3.5 grams of
fat content.
 Majority (38.8%) of the respondents were aware of the dairy products only
through television.
 Maximum (57.5%)of the respondents made their purchases through the
supermarket.
 Majority (62.5%) of the respondents were influenced by their elders.
  The children were more majority (55%) of the respondents main influencing
factor to purchase the chocolate dairy brand.
 Most of the (48.8%) seen that the children in the family respondents play a
greater role in choosing the particular brand of milk biscuit.
 Most of the children (42.5%) are the great influencer in the purchase of a
particular ice-cream brand.
 Majority of that paneer purchase was (62.5%) mostly influenced by friends
and relatives in the family.
 Majority (56.3%) of the milk ghee brand are respondents many of the friends
and relatives in the family.
 Highest (56.3%) of the milk curd brand are respondents many of the friends
and relatives in the family.
 Highest (56.3%) of the influenced are friends and relatives for the purchase
of butter.
 Majority (52.5%) of the respondents were influenced by friends and relatives
in the purchase of flavored milk.

SUGGESTION:
 The sales of expired dairy products have to be avoided by the players of
dairy products. ISO certification is to be obtained to ensure the quality of the
product by the brand players.

 Dairy products should always be stored in a hygienic place and at a cool

temperature.
  The government can invite foreign investment so that the foreign investors
can introduce new technologies and produce a new type of dairy products
which can be exported.

 The government should give most important in dairy products to

development of rural peoples.

 Awareness has to be created in the midst of the public to check the

manufacturing date and expiry date before the purchase of dairy products.
To develop the awareness among the rural areas to increase the strength of
dairy products.

CONCLUSION:
Dairy products have become an inevitable ingredient in everyday life. Dairy
manufacturers have to continuously track the increasing demand -supply gap and
try bridge the gap and meet consumers’ requirements. Suggestions to solve these
issues that have been discussed in this paper could be useful for the manufacturers.
Forecasting demand based on sales may be useful to understand the trend in sales
and to identify the seasonality in sales, i.e. seasonal behaviour in sales over any
time period.
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