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ABSTRACT
Background: Nowadays, people's enthusiasm for reading literature is getting lower. On the
other hand, we can use technological development to look for literary works. Purpose: Based
on this problem, researchers are interested in researching how Wattpad applications can
increase literacy in literary work. Method: Researchers use quantitative and qualitative
methods. Quantitative methods through surveys online, and the resulting population consists
of 75 respondents from the millennial generation. The sample criteria in this study were
Wattpad users with an age range ranging from 13 years to 25 years. Then, researchers used
interview methods using 15 informants to strengthen survey results online. Result: Wattpad
is a platform that provides literary work. It helps the reader to access the story freely. This
application offers many variations of literary genres. Wattpad has a function to entertain and
give knowledge through stories supplied by authors. It shows that Wattpad has a vital role in
increasing literary interest, especially millennials. Recommendation: This research should
be carried out long before the due date. But, this incident is out of reach for researchers
because we have to prepare anything before doing research. Furthermore, sampling that is
used must have more limited scope to get specific result data. For example, we use sample
respondents from East Java residents. Limitation: This research has limited research time to
meet the expected number of respondents. The source data is from a user Wattpad range
between 13 and 25 years old.
METHOD
Researchers use quantitative and qualitative approaches. The researchers first conduct a
literature review to analyze phenomena or events through journals and data relevant to the
research object at the data collection stage. Researchers use 30 references from books,
national and international journals, conference journals or proceedings, and theses in the
2019-2021 range by entering the keywords Wattpad, literacy, and the millennial generation in
the search column on the internet. This analysis contains theories and discussions that focus
on the Wattpad application’s popularity and the role of increasing millennial literacy interest
in literary works that emphasize description, analytical thinking, and ideas or innovations.
This literature study was carried out through three steps; collecting research data sources that
we accessed online, classifying data and information based on research formulas, processing
data, and citing references. Data obtained from various sources of previous research will
strengthen the theoretical basis in this study.
Next, researchers collect source data using an online survey feature. We use two types
of questionnaires that consist of six questions: five close questions that have provided an
answer. One is an open questionnaire that asks respondents to answer why they recommend
the Wattpad application. Collect data technically through four steps: first, determine and
compose research instruments, second, assess population and sample of research, third, test
validity and reliability on the instrument research, and lastly, collect data sources from the
respondent questionnaire.
This research gets data from 75 respondents. The population used is the millennial
generation, and the criteria are Wattpad users aged 13-25 years old. The sample demographic
data obtained in this study are shown in the following table:
Table 1: Demographic sampling data of respondents questionnaire
Respondent Domisili
Criteria East Java West Java Central Java Sumatera
Frequency 65 6 2 2
Percentage 86,6% 8% 2,7% 2,7%
Respondent Status
Criteria Junior High Senior High College Student Worker or
School Student School Student Employment
Frequency 2 12 58 3
Percentage 2,7% 16% 77,3% 4%
Researchers test the validity and reliability of the data through the four test standards
proposed by Lincoln and Cuba in their book Natural Inqurity (1985), including credibility
(internal validity), transferability Reliability (external validity), reliability (reliability), and
confirmability (objectivity) (Wolf, 1987). Data can state credibility if there is a same between
what the researchers reported and what happened to the object studied. That is why
researchers use the triangulation source method to test credibility through a test to data
through different sources. Researchers also test transferability relevant to the generalization
concept that value depends on the readers. If the readers can imagine and understand the
result of the research (context and scope research), the data has a high transferability. Next,
researchers conduct dependability to determine the consistency of the measuring instrument
if the measurement is repeated. Lastly, researchers confirm the data by consulting lecturers
with research expertise to ensure the quality of the research and the accuracy of the research
results with the existing data. Furthermore, researchers took a sample of 15 respondents as
interview informants to strengthen the data obtained from online surveys. This interview is
conducted to get in-depth information about an issue or theme raised in the research. The
sample used as an informant is the respondent who has the answer most relevant to the needs
of the research object. Researchers use a directed interview technique in which the
researchers ask questions that have been prepared in advance to obtain data related to
research needs. In this case, the researchers ask two questions relevant to the research topic.
The stages used in conducting interviews consist of 1) determining the topic of the interview
and the informant, 2) composing questions for the interview, 3) conducting interviews with
informants online, and 4) Noting the essential points conveyed by the informants.
Data analysis in this study used the Grounded Theory analysis model proposed by
Glaser & Strauss (1967), they are: 1) identifying units and coding (Data Reduction), 2)
compiling categories based on labels (data categorization), 3) looking for relevance between
categories to each other (synthesis), and 4) formulating and compiling propositional data to
answer research questions (working hypothesis). In compiling the working hypotheses,
researchers look for data to support the validity of the data by changing, combining and
eliminating data. The compiled data will then be grouped by category in the working
hypothesis.
Flowchart 1: Research study design
RESULT
This research explains the role of Wattpad application in increasing interest in literature.
In this case, researchers also describe the research results obtained from online survey
respondents to solve the problems in the discussion.
Wattpad is an application platform that is currently popular among millennials. User
Wattpad has various purposes for using this application like literary and writing media. The
following table lists information related to users of this application:
Table 2: The role of the respondent as a Wattpad user
Question: Have you ever or currently used the Wattpad Application?
Respondent's Answer Frequency Percentage
currently using the app 26 34,7%
Still using the app but rarely. 25 33,3%
Used to use the app but not anymore 24 32%
One factor that attracts interest in reading stories on the Wattpad application is that
Wattpad provides literary works of various genres. Based on the survey conducted, the results
related to the genre of stories that are most in-demand by Wattpad users and will be presented
in the following table:
Table 3: Favorite genre according to Wattpad user
Story Genre Frequency Percentage
Romance 55 73,30%
Fiction 42 56%
Fantasy 33 44%
Comedy 31 41,30%
Teenager literature 22 29,30%
Horror 21 28%
Action 20 26,60%
Scientific 19 25,30%
spiritual 2 2,60%
Fanfiction 2 2,60%
Teka-Teki 1 1,30%
Thriller 1 1,30%
Riddle 1 1,30%
Happy ending story 1 1,30%
Next, the researchers conducted interviews by giving two quite specific questions according
to the main topic of this research, namely how Wattpad can be a source of knowledge and a
driving factor in increasing interest in literary literacy. The questions asked to respondents
include: "what is the reason you like reading stories on Wattpad more than other
applications?" and "In your opinion, how does Wattpad function to improve literacy among
the millennial generation?". Informant data obtained from the interviews are presented in the
coding diagram as follows:
Flowchart 2: Network coding of interview results
Researchers connect informants’ opinions who have conducted interviews and the
Wattpad application to increase interest in literary literacy. The results show that Wattpad
users gain knowledge through cyber literature and popular literature. Although Wattpad is not
an application that focuses on providing information, several informants said they get reading
sources for entertainment media, gain knowledge in science, and learn foreign languages by
reading stories in specific genres on Wattpad application.
DISCUSSION
A. Wattpad Application
1. Introduction Wattpad Application
3. Wattpad Features
Picture 3. Home Page Feature (Top Left), Search Feature (Top Right),
Library Feature (Bottom Left), Notification Feature (Bottom Right)
The first feature which would appear on the user’s screen after opening
Wattpad is the Home Page. On this page, the readers will find the popular stories
with high ratings and the stories awarded by the Wattpad team. Besides those two
types of stories, here also show the recommendations of the readers’ favorite genre.
The second is the search feature; this appears if the users press the icon loop in the
taskbar. This feature has the same function as the standard search engine: finding
what the readers want. The quest should be based on the title of the stories, genre,
another person, or reading list.
The next is library features. The feature aims to gather the ebook (stories) for
personal collection as its title. The users can explore the stories without any
connection to the internet. It is beneficial for the users because they do not need to
re-scroll to find the last part they read after clicking the specific story. In the initial
release of the application, this feature has unlimited storage for offline access to the
collection. However, now this feature is limited only to saving two stories. But, the
users may have unlimited storage if they subscribe to a premium account.
The last feature is notification. To get into it, click the bell icon in the bottom
right of the taskbar. Wattpad will notify us if there is any update in our collection.
Furthermore, it will also inform the readers about story suggestions through reading
lists, replying to other users’ comments, and even chatting. The authors will notify
them if any readers put their work in the library, give comments, and give stars to
increase their creation rating.
The following questions, Q2, show that almost 100% of Wattpad users are more like
readers than writers. From those two questionnaires, we can conclude that Wattpad users
prefer to read the stories than write the stories, so Wattpad has a vital role in influencing
the reading interests.
The last data variation from Q3 shows that 47 out of 75 respondents (62,6%) have
used Wattpad for 1-5 years. Moreover, 14 respondents (18,7%) have been using it for 5-
10 years, and the rest are new users within less than a year as many 14 out of 75
respondents or 18,7%.
From those three questionnaires above, we can conclude that the existence of
Wattpad has been known by most people, especially the millennial generations, after
several years released.
C. Literary genres on Wattpad that millennials are interested in
The researchers give questions to analyze the favorite genre of millennials. Here is
the question form “What is your favorite genre in Wattpad?”. The answers of 75
respondents are shown in this chart:
From the chart above, we know that the top 5 favorite genres of the respondents are
1). Romance with 73,30% vote, 2). Fiction with 56% vote, 3) Fantasy 44% vote, 5)
Teenlit with 29,30% vote. We can conclude that teenagers now prefer reading romance
novels in modern literature. In this case, the various genres in Wattpad could be one of
the best solutions in increasing the literary interest of the millennial generation.
D. Wattpad is recommended for millennial literacy.
In the last survey session, researchers asked a question, “Do you recommend
Wattpad for Millennials?”. It aims to know that Wattpad is a recommended
application. Of 75 respondents, 67 people (89.3%) recommend this application due to
these top 5 reasons, those are 1) Free, 2) Has various genres, 3) Easy to use, 4) Could
increase literacy interests and knowledge, 5) build on positive activities in free time.
The rest of the respondents or about eight people (10,7%) do not recommend
appropriate due to 2 reasons, are 1) It is more comfortable to read through the actual
books because there is no distraction from notifications, and 2) Stories in this
application contain many mature contents that usually read by children under 13 years
old. We can conclude that Wattpad is still recommended by millennials, especially in
increasing their reading time in their free time. Sometimes, some stories are not
appropriate for reading for those under the ages.
CONCLUSION
Based on the research that has been done through an online survey with 75 respondents and
interview 15 informants, the researchers conclude that :
1. Wattpad could be the media to increase literacy interest in Indonesia. Wattpad is a
data application, which we can see from the users who are willing to continue using
the application for more than five years. In addition, Wattpad is accessible and free,
which means Wattpad can support equal access to literature reading.
2. Wattpad has good writing qualities that make users comfortable accessing and prefer
to read it. We can see it from the frequency of the readers that we have found in our
survey results. They stated that they liked it. To open the app in their free time rather
than doing other activities. Even some respondents access Wattpad nonstop.
3. Wattpad would be a long-lasting application. We can see how many users are willing
to recommend the application to their friends. Around 14 out of 75 respondents are
new users. It means Wattpad still has the potential to reach the millennials in
Indonesia.
This research is just limited to The popularity of the Wattpad application in increasing
literacy in the millennial generation through literary works, so the researchers hope that this
research could be the base of taking steps to deal with the low interest in reading in
Indonesia, which could be implemented for all of the people from all ages by utilizing
technological developments for positive activities.
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ATTACHMENT
Raw data from the interview with 15 informants.