COMPETITIVE

ANALYSIS
Product Name:
Tiered Tray
Product Main Image
 PACKAGE
INCLUDES
1 2 Round Trays

2 2 Metal Spindles

3 2 Wooden Stands

4 1 Tiered Tray Nut 1 Metal Washal

5 1 String of Wooden Beads

 Round Trays
The wooden 2 Tiered Tray is perfect for all occasions:
suitable used as a kitchen, living room, coffee shop,
restaurant, farmhouse, or Christmas decor

Metal Spindles

Package

The spindles are made of metal. These spindles can

be joined to one another.

Overview
Wooden Stands
Wooden Stands are made of high-quality wood, which
should be durable and the spindles are put inside the
wooden stand.
String of Wooden Beads
The Wooden Bead String is composed of high-quality
wood. This Wooden Bead String is used for decorating
and as a value addition to our product.
 Product Trend and Demand

Last 5 Years Trend ( Graph ) Last 12 Months Trend ( Graph )

As the graph illustrates in both time periods, this product is an all-season product, Search volume graph fluctuate as
well but the overall demand remains reasonable in all seasons.
Product Top Keywords

Commulative SV~ 74867

DEMAND & COMPETITION

Demand Brand & Amazon Dominancy

This product is in great demand, as evidenced by the I verified that this product does not have a

search volume of the main keyword and the sales of prominent brand domination and Amazon does

all competitors (see next slide). not have a listing for it. which means there is a

room for new sellers and brands in this niche.
Statistics show that it is a high-demand product, and
even all sellers are getting reasonable sales.
Demand & Dominancy
 Competition ( Sales Vs Reviews ) ( 1st Page Result )

From the table below you can see only 2 competitors have more than 1000 reviews, which indicates a low level of competition for the
product.
Additionally, sellers with fewer than 500 reviews are able to conclude enough sales. This means there is a lot of potential for new
sellers to make their place in the market with comparatively less effort. The below findings tell the whole story:
 Product Variation Analysis
This item is available in a variety of colors. Nonetheless, the most popular product in this market is white. Therefore, to
start, let's think about the color white. Based on sales and revenue, the sellers for the white version are represented in
the table below, with the majority of them selling white. This illustrates the popularity of this selling variation.
Color Variations
 Product Sourcing Analysis
The average rating for this product, as seen in the
screenshot above, is 4.6, indicating that there won't be any
significant problems with the customer experience. I've
verified that there are several Alibaba Suppliers offering the
same desired products, therefore sourcing for this item will
be comparatively easy.
 Profitability Analysis
I have checked that we can get this product from Alibaba on Price $6 to $7 ( Just asked from some suppliers )
and on Amazon, its price is $ 25 to $33 white. Here are some charts of profitability with different sales prices
and different Sourcing prices.
Product Images for better understanding the product
 Value Addition (Need to search a bit more)

As you are aware, adding value to any product may increase sales. Thus, I've identified certain value items that may be
included as a value addition for as little as $1 to $2, but their worth in the package might be a game changer. Below
are some findings:

1 2

Wood Bead Garland 5pcs of wooden signs

 Budget Required
To add 2 variations, one white and brown and each
variation has 200 units
Per Unit Price = $7 This is approximate data,
Total Units = 400 the actual cost might be
Total inventory Cost = $2800 less if we able to get
2 Sample Cost = $100 a better product price, and I

Images and Photography = $250 hope we will be able to get it

around $6 per unit

Total Cost = $3150
Thank You