Professional Documents
Culture Documents
Eng. Reviewer 1stQ
Eng. Reviewer 1stQ
Content Features
• INFORMATIVE TITLE-states the viewpoint
• INTERESTING OPENING-(introduction) to engage the
reader (question, quote/saying, statement)
• CLEAR REASONS-to convince the reader
• FACTS AND ARGUMENTS-to give support
• AN ENDING THAT REQUIRES A RESPONSE- to support
the viewpoint
Propaganda
• is a material that aims to push a particular political point of
view or agenda, often by using biased or misleading
information.
Propaganda techniques
1. TESTIMONIAL- this popular advertising technique used
renowned, or celebrity figures to endorse products and
services.
2. TRANSFER- it is a technique to project certain qualities of a
person, ideology, or object to other things and people.
• A major soft-drink brand was accused of having traces of
pesticides a couple of years ago.
3. BANDWAGON- it is all about persuading the target
audience to take action.
• Millions are using it. Don’t be left behind. Wear Nike now.
4. CARD-STACKING- it is manipulating information so that one
product looks better than other.
• REMOVES 99% OF GERMS
5. GLITTERING GENERALITIES- it uses appealing words and
images to sell the product.
6. NAME- CALLING
7. REPETITION