Group Members :

Ashwini Pathak ( 64)

Shruti Pillai ( 67)
Rajesh Purohit ( 69)
Siby Varghese (97)
Bharat Bhushan (98)
Krishna Yagnik ( 120)
E -Marketing
• Phenomenal growth

•High adoption of online and mobile

technologies in India are reasons for such
growth

•The internet usage has almost tripled over the

last 3 years

•There are more than 100 million internet users

and 800 million mobile connections in the
country.
 SocialMedia(68.8%) &
EmailMarketing(53.1%)

 A high number of Indian marketers(62%)

feel that the Email and SMS marketing
programs are effective in meeting planned
goals.
Flower Industry
 Booming Sector
(CAGR 30 %)

 All Season

Indian Express
About our business

 Established- 3 months ago

 Partners/founders
 Employees
-Full time workers
-Part time wage workers (depending on
the project size)
 Location- Kandivili (iraniwadi)-350 sq
feet
Rent-11000p.m
Why E marketing for
flower decorators?
 Reach new markets without breaking
our marketing budget

 Email newsletters- quick spread

 Highlight and new designs in flower

decoration can be easily portrayed

 Congratulatory messages for clients

celebrating weddings and other events
Segmentation
 Geographic :- Borivali – Kandivali

 Demographic :- middle income group

upper middle income group
high income group
Targeting
 Banquets
 Wedding planner
 Event management companies
 Decorators
 Caterers
 Videographers
 Clubs
Positioning
 Attractive And Detailed Website
 Exclusive Flowers For All Occasion
 Personalized and customized service
 Timely service
Differentiation
 Our membership programme
 No membership fee for enrollment.
 Win bonus point on anniversary and
birthday
 Get attractive discounts on every
purchase
 Win 15 points on every Rs1000
spent
 Redeem gifts on completion of 500
points
Process To Become
Member
www.fabdecoratorsk2b.com

Web page

Registration

Member

Accessible
www.fabdecoratorsk2b.com
Process for Order Placement
www.fabdecoratorsk2b.com

Selection of Product

Customer Detail

Meeting with the client

Advance payment

Final Payment Option by Credit

card/ cheque/part payment
Product /Services
 Flowers, Decorative items
 Decoration of Banquet halls
Product /Services

 Baby showers
 Ganpati
mandals
Product /Services
 Decorating Cars
 Balloon Decorations for
birthday parties
 Decoration of
Showrooms
Place
 Kandivali –Borivli

 Office loction- Kandivali iraniwadi

Price
 Price range
-Birthday party- Starting from 1999
(acc. To order)
-Wedding decorations- 69999
onwards (acc to order)
-Car decoration- 2999 onwards
-Baby shower-3999 onwards
Promotion
 E MAILS ( Database )

 WORD OF MOUTH PUBLICITY

 FACEBOOK ( Kandivali and borivali

page)

 BLOGS

 MOBILE APP
SWOT Analysis
STRENGTHS:
Quality Goods
Customer Satisfaction
Completion of Work on Time
Excellent Workforce
Innovative Ideas
Small Area of Operation
Value Added Services
OPPORTUNITIES:
Wedding Planner
Expand Area of Operation
Tie up with Wedding Planners
WEAKNESS:
Small Area of Operation
High Competition
No Established Reputation
Limited Flexibility in Prices
Competitors can offer similar products
High Transportation Cost
THREATS:
Wedding Planners
Other Competitors in the same Business
Line
New Competitors
Low Entry Barriers
Limited Start up Cost
Source Of Revenue

•Service utilizer’s

• Advertisement on
our web page
Our expenses
• Procurement of flowers - Dadar

• Tie-up with banquet halls

• Internet expenses
-portal
-addvertisments
Advantages of our
business to Customer
 Time saving

 Ease

 Personalized changes

 Quick service
Offers available
 Regular customer booking online-
15% off
 Suggestion to friend online - 10%
extra discount
 Bulk orders above 50000 offer of
almost Rs.1500-Rs2000 discounts
 Members -10% flat discount of any
services
 Other complimentary
offers
Competitors
Local players (Direct competitors):
 Jay decorators (goregoan –w)
 Ace decorators (kandivali –w)
 Amol decorators (kandivili-w)
 AMG decorators (malad-w)
 Aniruddha arvind joshi (borivali-w)
 Confidente event managers (kandivili-
e)
 Snap infinite entertainments (borivali –
w)

{Advantage only we have a web site}

Big players (indirect
competition)
-National Decorators
(mumbai,pune,surat)
-Decorators Pvt ltd. (mumbai)
-R.D florist(santacruz)
-Nirmal flowers (vile parle)
How do we tackle our
competitors?
 You should know your competition
 Don’t worry about your competition
 Collaborate -don’t compete
 Set yourself apart from the
competition
 Policy- hug your competitors (learn)
Our ethics

 To Include an Unsubscribe Link in

Every Email
 To provide what we promise
 To take up projects within our capacity
 To not cheat our customers in any way
Future plans

 To cater to more customers and widen

our target area of work
 A bigger set up all together
 To have the complete package of
wedding planners not only decorators
 To become huge in every sense
 To be the best at what we do
Thank you!!