FACULTY OF INFORMATION MANAGEMENT

BACHELOR OF INFORMATION SCIENCE (HONS) RECORD MANAGEMENT

EWC 661:

ENGLISH FOR REPORT WRITING

TOPIC:

RESEARCH ON THE IMPACT OF NETFLIX TO THE POPULATION OF MALAYSIA

PREPARED BY:

MUHAMMAD DANNIEL HARITH BIN MD NADZIRUDDIN (2022996635)

SYED AHMAD IZZAT ALJUNID BIN SYED MOHAMMAD (2022958585)

NUR AMIRAH BINTI AZMAN (2022747957)

PREPARED FOR:

SIR DEEPAK SINGH A/L RATAN SINGH

 TABLE OF CONTENT

Abstract...............................................................................................................................................1
Acknowledgement............................................................................................................................1
1.0 Introduction.................................................................................................................................1
1.1 Background of the study......................................................................................................3
1.2 Problem statement.................................................................................................................4
1.3 Objective of study..................................................................................................................4
1.4 Significance of study.............................................................................................................5
1.5 Scope of studies.....................................................................................................................5
1.6 Previous of studies................................................................................................................5
2.0 Methodology................................................................................................................................9
2.1 Respondent of the study......................................................................................................9
2.2 Instrument of the study........................................................................................................9
2.3 Data collection procedure....................................................................................................9
2.4 Data analysis method..........................................................................................................10
3.0 FINDINGS...................................................................................................................................11
3.1 Background of the respondents.......................................................................................11
3.2 Awareness on Netflix Broadcasting................................................................................14
3.3 Malaysian Population’s Perceptions Towards Netflix.................................................21
4.0 Recommendations...................................................................................................................31
5.0 Conclusions..............................................................................................................................31
REFERENCES..................................................................................................................................33
Abstract
The goal of the study is to determine the impact of Netflix on Malaysians, including
their knowledge of the service, the shows that are offered on Netflix compared to other
broadcast streaming services, and their preferred broadcast streaming service. As a result, a
total of 136 participants from various races in Malaysia worked together to make this survey
a success. The descriptive analysis used in this study yields data that are presented as
percentages and frequencies. It was discovered that Netflix was the broadcast streaming
service of choice for the vast majority of responders. The survey also discovered that the
majority of Malaysians decide to subscribe to Netflix since it is less expensive and Netflix
offers more compelling programming in addition to having a larger current circulation. We
may infer that the respondents who use Netflix do so because their monthly fees are
cheaper than those of other broadcast streaming providers. This has demonstrated that
Netflix impacts Malaysians and has a significant impact on them since the service, plans,
and billing options that Netflix offers are appropriate for Malaysians' needs.

Acknowledgement
The success and outcome of this assignment required a substantial amount of
guidance and assistance from a large number of people, and we are extremely fortunate to
have received all of this in conjunction with the completion of our assignment. We would not
forget to thank our lecturer for his direction and aid, without which we could not have
accomplished what we have. Sir Deepak Singh A/L Ratan Singh has our respect and
gratitude for allowing us to complete this assignment and for providing us with the support
and direction that enabled us to do so on time. We are tremendously appreciative of the help
and direction he has provided.

1.0 Introduction
Netflix is a streaming service that makes thousands of internet-connected devices
available a large selection of award-winning TV series, films, animation, documentaries, and
more. Although it faces considerably tougher competition now than it did previously, Netflix
remains the undisputed king of streaming. The firm, which began more than 20 years ago as
a mail-order DVD rental service, has since entirely changed its business strategy to keep up
with the rapidly evolving IT industry. Netflix is a well-known streaming service with a big
selection of films, TV programmes, and original programming. Smart TVs, streaming

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devices, as well as your smartphone and tablet when using the official iOS or Android app,
all have access to it (Fernandez, 2022).

It is clearly evident in this post-modern period that the typical Malaysian uses Netflix as
one of the broadcast streaming services and that it has become their first option, even when
they are rushing to watch their favourite Netflix series and movies. The fact that Netflix offers
programming that cater to Malaysians' preferences and even shows that are delivered
outside of the comfort zone of Malaysian TV stations makes it more intriguing. It is like
meeting our own demands, which is the great finishing touch. Raj (2019) claims that Netflix
has been available in Malaysia for three years. Although they hadn't been in Malaysia long, it
seemed like it. Although it appears that they entered the market without any problems,
Netflix has had several difficulties that call into question various factors.

Mobile watching is on the rise as millions of people use Netflix to access and download
content whenever and wherever they want, doing away with the concept of "binge-free
zones." And it turns out that impact to Malaysians don't seem to mind if strangers watch their
screens when they stream their favourite Netflix episodes in public. According to Kaur
(2018), survey had been made which is according to a recent poll, 80% of Malaysians have
acknowledged to bingeing in public. We are among the top countries in the world for
downloading Netflix to mobile devices. With Indians leading the study with 88 percent, it
places us among the top five nations in the world for watching their favourite shows in public.
With 86% and 87% respectively, Filipinos and Thais are among the top countries in the
world for binge watching in public. Taiwan and South Korea follow with 75% and 70%,
respectively. Although we're not entirely clear why individuals are prepared to disclose their
entertainment feelings to view outside of their houses, Malaysians certainly appear to be
much ahead of the game compared to the global average of 67%.

There is a reason why Malaysians now like Netflix over other streaming broadcasts, as it
has been demonstrated that Netflix makes an attempt to comprehend that various
individuals have varied interests and so tries to be an excellent entertainment streaming
service for everyone, wherever. Netflix's See What's Next Asia 2018 - where they displayed
some of their future roster of series, including K-Variety productions like Love Alarm and My
First First Love - is one of the clearest demonstrations of how devoted they are to what they
do. Additionally, they featured a number of incredible films, like Mowgli: Legend of the
Jungle, Baahubali: Before the Beginning, and many others. (Raj, 2019)

One can observe that Netflix has a significant influence on Malaysians because the
country already has a large number of Netflix subscribers, some of them are Astro members
who previously preferred Netflix over Astro and other streaming broadcasts. As evidence,

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Netflix won an amazing 63.92% of the vote, coming in far behind Amazon Prime Video at
13.32%. Disney Plus, Hulu, and HBO Now also received a little number of votes, while
others had no effect at all. (Westenberg, 2020)

Given that you may only select one streaming service in the question, it stands to
reason that most customers will select the one with the largest collection. This doesn't imply
that other services aren't worthwhile to subscribe to, but it does show you how much ahead
of the pack Netflix is in the eyes of regular customers.

1.1 Background of the study

Netflix, Inc. was created in 1997 by American entrepreneurs Reed Hastings and
Marc Randolph to provide media streaming and video rental services. Additionally, it
participates in the production of original content. The headquarters is in Los Gatos,
California.

In 1999, Netflix started selling an Internet-based subscription service. Subscribers

selected movie and television titles from Netflix's website; the DVDs and prepaid return
envelopes were then shipped to clients from one of more than 100 distribution centres.
Although users often leased as many movies per month as they want for a set monthly rate,
their membership plans restricted the number of DVDs they may hold at any one time.
Netflix's repertoire included tens of thousands of film titles.

Since the Covid 19 outbreak struck Malaysia, here is where the people of Malaysia
started developing Netflix. Since individuals must adhere to curfews, it can be claimed that
many people already know about and subscribe to Netflix to occupy their spare time, since
Netflix provides the most recent tales. According to Seetharaman (2020) On the one hand,
Netflix experienced an increase in its viewership since consumers were put into quarantine
at home. On the other hand, the shutdown in film and TV productions forced by lockdown
measures was bad news. Streaming services rely on producing and delivering exclusive
content to differentiate themselves from competitors.

Therefore, the purpose of this research is to determine Netflix's effect on the

Malaysian populace. This survey also tries to determine whether the Malaysian community is
aware of Netflix and what the advantages of the service are.

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 1.2 Problem statement
By accessibility and freedom of watching anything at any time, a new behavioural
phenomenon, binge watching, emerged. Binge watching gained popularity with the
establishment of online streaming platforms such as Netflix, Amazon Prime, Disney+ and
Apple TV (Jolanta &Bernadetta, 2020), as these online platforms give audiences access to
exclusive movies and TV shows without interruption, and there are no commercials while
watching any content.

Although there are several broadcasting channels available nowadays, Netflix has
become a popular option among Malaysians. It gained notoriety when the Malaysian
government imposed a curfew during the emergence of the Covid 19 pandemic. Netflix has
been a popular option due to its benefits of being simple to view without quality issues and
without commercial interruptions. However, it also has a big downside. For instance, Netflix
customers have the issue that they cannot all watch at the same time. Users will feel bad if
they are not receiving value for their money because they cannot view at their own
convenience and time (Greely, 2018). Additionally, Netflix often has black displays and
unexpected freezes. This takes a considerable amount of time to resolve since the user
must call the support centre. If this occurs often, people lose interest in subscribing because
they choose quality over quantity.

In addition, Netflix subscribers frequently experience crashes, which occur when

simultaneous use prevents one or more users from directly accessing the Netflix application
(Greely, 2018). This is a negative aspect because Netflix created an application that can be
accessed simultaneously by many users but does not operate very smoothly. Despite its
apparent triviality, this issue must be resolved immediately if they do not want Netflix users
to switch to other broadcasting channels. Due to the many issues that develop when this
program is utilized concurrently, this kind of issue will have an adverse effect on the Netflix
watching party.

1.3 Objective of study

1. To identify the awareness of Netflix within the population of Malaysia.

2. To identify the different programmes available in Netflix and other streaming

broadcasting channels.

3. To identify the most preferred streaming services among the population of Malaysia.

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 1.4 Significance of study
This research was conducted to determine how Malaysians perceive the Netflix
application's visual design. First, Malaysians will obtain understanding and important
knowledge about broadcast channel apps, particularly Netflix. By administering the
questionnaire, we can determine if Netflix has a favourable or bad impact on the citizens of
this nation. Numerous variables may have both beneficial and bad effects on the people of
Malaysia. Positivity such as the latest movies, no commercial interruptions throughout
viewing, extremely good video quality, and accessibility to all levels of viewers. On the
downside, uncensored tales cannot be utilized concurrently at all society, there is an issue
with abrupt screen freezes, and watching of parties is not seamless. By administering a
questionnaire, we were able to determine the proportion of good and negative effects that
the usage of broadcast channel apps such as Netflix has on the inhabitants of this nation

1.5 Scope of studies

This survey involved 163 respondents involving the Malaysian population. Because
of the large scope of the study, it allows the researcher to use statistics and can be attributed
to the results of some people in Malaysia. The duration of this study is for 14 weeks, starting
from October 2022 until March 2022.

1.6 Previous of studies

According to (Francis, 2021), A year after its establishment in 1998, Netflix gained
control of the video industry's marketplace through its advertising and marketing approach,
as well as by attracting more consumers than any other video company. Consequently, it
impacts other entertainment businesses. If there is a delay in the delivery of a DVD by mail
or by post, the company will not charge a late fee, and the adjustment will be considered
acceptable. Alternatively, prior to the launch of this firm, Blockbuster was the expanding
enterprise in this industry. Blockbuster applied the same "No late Fee" policy as Netflix, but it
did not work for this company, and blockbuster faced a significant forfeiture and a drop in the
market price of its shares.

Netflix is an excellent example of innovation since the company retains a high level of
innovative potential at all phases of its development. It executes numerous initiatives that
assist to the stabilisation and maintenance of its market positions. Creating a productive
work atmosphere is one of the company's core values, not controlling people (Fuhl, 2020).
The most important aspect of a successful management innovation is the result that

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employees must attain by the deadline. Because their development influences the
organization's efficacy, internal elements have a substantial effect on the infrastructure of the
company's innovative potential.

It is incorrect to assert or believe that email marketing is gone. Netflix is a prime

example of a firm that effectively utilises email marketing. They are one step ahead by
incorporating machine learning techniques into their email campaigns. It facilitates the
collection of more user data and preferences. Furthermore, the data is segmented into
numerous user groups for accurate and successful client targeting. Thus, email marketing
can introduce Netflix to new consumers and provide existing users with appropriate
recommendations. One crucial email marketing suggestion from Netflix is to be innovative
and take risks. (Arun, 2022).

As stated by (Menghani, 2022), social media platforms are now a crucial component
of digital marketing strategies. This is the finest platform for establishing your brand image if
you want to communicate with your audience in real time. As social media plays a crucial
role in people's lives, Netflix opted to utilise the greatest social media optimization services,
which resulted in billions of dollars in revenue. Netflix has accumulated over 61 million
Facebook followers. In just one year, the brand gained 11 million new fans. Netflix posts
almost 90 percent videos and the remainder as pictures. In Instagram, Netflix has 19 million
followers. Most Netflix's Instagram postings are photographs, TV programme sequences
with captions designed to spark conversation, and behind-the-scenes clips and interviews
with performers.

According to (Forristal, 2022), Hulu Disney bundle is a great value deal. The Disney
Bundle, which combines Disney+, ESPN+, and Hulu at a discounted price, provides your
entire household with a wide variety of entertainment, including on-demand movies and
television shows, sports programming, and original content. As of late 2022, the ESPN+,
Disney+, and Hulu with advertisements bundle costs $14.99 per month, while the Disney
bundle with ad-free Hulu, Disney+, and ESPN+ costs $19.99 per month.

The primary rationale for employing these firms is that their goods serve as a
platform through which Netflix's products may be bought and viewed. This demonstrates that
Netflix's goods are compatible with a vast array of digital technology items. (Netflix, 2013).

Pricing is one of the most important distinguishing characteristics for the company's
goods. It should be highlighted that the corporation utilises cheap prices as a market
entrance strategy. Customers pay a single, low-priced monthly fee for access to a variety of
services provided by the firm (Netflix Website, 2013).

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 Netflix's capacity to broadcast original television shows and films has also been a
significant factor in its success since it has enabled the company to draw a diverse
audience. The corporation has continued to customise its goods to the degree that its
services are now accessible on mobile devices such as iPhones and iPads. This is a
component of broadening the market and using the variety of digital technologies to improve
company. (IvyPanda,2021).

(Jackson, 2022) Disney Plus wins the streaming wars pricing fight, even after its
membership costs shift on Dec. 8. The $8 monthly subscription offers 4K streaming, Imax,
and four simultaneous streams. Download titles on 10 devices. It beats Netflix. Disney Plus
Premium costs $11 per month to watch without advertisements after December. Netflix is
more. The Disney Bundle includes Hulu and ESPN Plus.

(Bhandari Sandeep, 2022) When we talk about censorship, most of the shows that
Netflix streams are not censored. Even so, there have been times when Netflix had to cut
out a scene or two to make things easier in some countries. Hotstar is more well-known for
censoring content than for anything else. Since Disney is a co-owner of the app, any jokes or
comments that are mean to Disney characters are taken down. The quality of a Netflix video
depends on how fast your internet is and can't be changed by hand. In the case of Hotstar,
the video quality can be changed by hand. The best videos on Netflix are in 4K ultra HD,
while the best videos on Hotstar are in 1080p (4k for premium)

(Rayome et al., 2022) Netflix may have had a first-to-market edge in the world of
streaming services, but it has maintained its momentum with an expanding number of
original episodes and films, many of which have received critical praise and nominations for
major awards. Compared to other streaming platforms, Netflix's line-up of original TV shows
that are now considered to be among the best of the modern era of television is unrivalled.
Netflix's original TV shows include The Witcher, Ozark, To All the Boys I've Loved Before,
Money Heist, and Cobra Kai, among many others.

Netflix is a worthwhile investment for more than 200 million users. Netflix continues to
keep its costs low despite a recent price rise for 2022 and is even proposing a new budget
option for users willing to view advertisements in return for $3 off the basic plan. Its collection
of movies and television programmes is larger than that of all of its main rivals, with the
exception of Amazon; but, unlike Amazon Prime, Netflix's library is curated, uncluttered, and
organised on a user-friendly interface. It is the industry leader in original programming, which
ranges from stand-up comedy to original horror programmes. Netflix studio projects often
win prestigious prizes that were formerly reserved for HBO and the major Hollywood studios.
(Lisa, 2022).

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 Netflix reported it attracted more than 15.7 million customers in the first three months
of 2020, during the time the coronavirus (Covid-19) outbreak became a pandemic and
nations went into lockdown. In its financial report for the first quarter of 2020, released on
Tuesday, the company reported that it gained 2.3 million members in the United States and
Canada, bringing the total to 69.9 million. 13.5 million people worldwide subscribed to its
platform. Netflix also reported first-quarter revenue of $5.77 billion, up from $4.52 billion a
year earlier but below analyst estimates of $5.75 billion. In 2019, profits increased to $709,1
million from $344,1 million. This is good news for the streaming platform, which upped its
marketing and content expenditures in the fourth quarter of its 2019 fiscal year. (Lim, 2020).

According to (Ahmed, 2020) In the first three months of 2020, Netflix attained a
staggering 15.8 million paying members due to the coronavirus outbreak that compelled
people to remain at home. The California-based corporation had anticipated 7.2 million
customers, but paying subscribers increased by more than double. Reuters reported that the
worldwide total hit 182.9 million from January to March. According to the survey, the
audience binged on programmes like The Tiger King. Additionally, it produced popular series
such as Love is Blind and Money Heist. The article also said that Netflix anticipates a rise of
7 million paying customers during the epidemic, which might last until June. Europe was the
source of the company's greatest growth from January to March, as it attracted 4.4 million
new subscribers.

In terms of pricing alone, Disney+ is the clear victor. The monthly plan is $7.99 each
month. The yearly plan costs $79.99 and is invoiced annually; this equates to a monthly cost
of $6.67 on average. The monthly Disney+ membership is 20% less costly than the
cheapest Netflix plan. And if you are ready to pay annually, Disney+ is one-third less
costly.When features are included, the price comparison becomes considerably worse. To
equal the number of streams and video quality of a Disney+ membership, you would need
the $19.99 Premium Netflix plan. (Myers , 2022)

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 2.0 Methodology
This study will be conducted at UiTM Johor Campus Segamat. The respondent is
among the Malaysian citizens. The questionnaire will be conducted using the Google form.
The questionnaire is divided into 3 Sections which is Section A, Section B and Section C.
The respondent is required to fill up all the sections. Section A question is about the
respondent’s background which is the objective question. Section B question is about the
awareness of Netflix Broadcasting. For the Section C it is a scale question which is they can
choose between agree, totally agree, not sure, disagree and totally disagree. This survey got
51 responses and most of them are student from UiTM. We conducted this survey to identify
either Netflix bring a good or bad impact to the population in Malaysia.

2.1 Respondent of the study

There were 163 respondents who had completed the questionnaire and were distinguished
by their gender and race. Respondents are Malaysian nationals who are, on average, 18
years or older.

2.2 Instrument of the study

The questionnaire was selected as the device for collecting information from
respondents. This strategy is far more successful than in-person interviews with
respondents. This questionnaire is sent at random to respondents to determine their
responses and views.

The survey will be administered using the Google form. The questionnaire is broken
into three sections, namely Sections A, B, and C. The responder must complete all relevant
fields. The objective question in Section A pertains to the respondent's background and
concerns the respondent's history. The Section B inquiry concerns Netflix Broadcasting
knowledge. For the scale question in Section C, respondents may pick between agree, fully
agree, uncertain, disagree, and entirely disagree. This poll received 163 replies, the majority
of which are from UiTM students. This poll was performed to see if Netflix has a positive or
negative influence on the Malaysian populace.

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 2.3 Data collection procedure
On the UiTM Segamat Campus, the questionnaires were handed out to the
respondents. Each student was provided with a questionnaire. They were distributed during
peak hours, such as lunchtime and after 6 p.m., when respondents had sufficient time to
complete all three sections of the questionnaire. The respondents were given between 5 and
10 minutes to respond to the questionnaire.

2.4 Data analysis method

This study utilised descriptive analysis to examine its data. Using Google Form applications,
the analysed data were converted from frequency count to percentages and displayed in
charts.

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3.0 FINDINGS
3.1 Background of the respondents

SECTION A

A questionnaire containing 24 questions was distributed to the general public

including students at UiTM Johor Segamat Campus.. The demographic details were on
gender, age, races, and their favourite broadcasting platform.

Gender

38.4%

61.6%

Female Male

According to the pie chart, out of 164 respondents, 61.6% of female respondents and
38.4% of male respondents filled out our questionare.

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 Age

7.9%

14.6%

77.4%

18 - 22 Years old 23 - 28 Years old 29 - 30 Years old

The respondents’ age ranged from 18 to 30 years old. Most respondents (77.4%)
were 18 - 22 years old, meanwhile 14.6% were 23 – 28 years old. 29 – 30 years old were
the least that have been respond.

Races
0.6 0.6 0.6

4.3
3.7

90.2

Malay Indian Chinese Kadazan Chindian Javanese

We have record our respondents by their races. Majority races from these pie chart,
90.2% races respondents were Malay, 4.3 % were Chinese, 3.7% were Indian and the rest
were 0.6 equally.

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 Favourite Broadcasting Platform
1.4 1.2

3.2

76.8

Netflix Disney+ Hotstar Astro Unifi

From the pie chart it has been proved that Netflix were dominant user where it has
been shown by percentage which is it’s 76.8% respondents choose Netflix as their favourite
broadcasting platform. The second place their favourite broadcasting platform were Astro
where the percentage was 11.9%, third place was Disney+ Hotstar with 6.7% and the last
one was Unifi with 4.9%.

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 3.2 Awareness on Netflix Broadcasting

SECTION B

Section B was consists 9 question where each of the question were ask to know how
respondent aware about Netflix as a broadcast streaming

Are you aware about the Online Streaming Provider Company

called Netflix ?

4.9

95.1

Yes No

“Are you aware about the Online Streaming Provider Company called
Netflix?” was the first question in Section B. Based on the question, it is clear that the
majority of respondents recognise Netflix, with 95.1% answering "yes" and 4.9%
responding "no."

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 Do you know what is Netflix and how does it work ?
2.4

14

83.5

Yes, I know all about Netflix Heard about it Not aware about Netflix
and how it works

The second query is, "Do you understand what Netflix is and how it operates?"
surprisingly, most respondents are familiar with how to utilise Netflix. with 83.5% of
respondents saying "Yes, I know all about Netflix and how it works." 14.0% of our
respondents indicated that they had "Heard about it”. Whereas 2.4% of our respondents
indicated that they were unaware of Netflix where they pick, whereas 14.0% of our
respondents indicated that they had "heard about" it.

Do you know what kind of services that have been provide by

Netflix ?

11%

89%

Yes No

The third question in section B asks the respondent if they are aware of the services
that Netflix has offered. 89% of respondents indicated that they were aware of Netflix's

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services by selecting "Yes," while 11% said that they were unaware of Netflix's services by
selecting "No."

Do you know that subscription fee to Netflix is RM55?

24.4

75.6

Yes No

If the responder is aware of the RM55 monthly subscription cost imposed by Netflix,
that is the following question. As many as 75.6% of respondents selected "Yes," indicating
that they are aware of Netflix's subscription cost, while another 24.4% selected "No,"
indicating that they are unaware of Netflix's subscription charge.

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 Do you subscribe to Netflix?

30.5

69.5

Yes No

To determine the number of people who have Netflix subscriptions, our google form
additionally asks the responders if they have one. When asked if they were Netflix
subscribers, 69.5 respondents said that they were, while 30.5% of respondents indicated
that they were not by selecting the "No" response.

Do you think the Subscription fee for Netflix is affordable for

Malaysian audience?
1.8

28

70.1

Yes, it is affordable The rate is expensive Should be increase

The following query concerns our respondent's assessment of whether or not the
Netflix subscription rate supplied to Malaysian viewers is appropriate. Our respondents were
given three response options, and 70.1% of them selected "Yes, it is affordable," indicating
that they believe the pricing is fair for the Malaysian market. In contrast, 1.8% chose "Should

17
be increased" because they believe the price offered is too low for the service provided by
Netflix, while 28.% selected "The rate is expensive" because they believe it is rather
expensive for Malaysian audiences.

What Type of content would you prefer to view on Netflix?

22.6

7.3

61
9.1

International TV Series Malaysian based Netflix Latest Hollywood and All the above
Originals Bollywood Movies

Our respondent's favourite Netflix shows and movies are the subject of the following
query. Based on the query, there are 4 potential solutions. International TV Series, Netflix
Originals with a Malaysian focus, the most recent Hollywood and Bollywood films, and "All
the above" are some of them. International TV Series was selected by 22.6% of
respondents, while "All the above" was selected by 61% of respondents. As many as 9.1%
of respondents selected "Latest Hollywood and Bollywood movies," and just 7.3% of
respondents selected "Malaysian-based Netflix Originals."

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 Do you think the content available on Netflix Malaysia can be
viewed together with family?

31.7

64.6
3.7

Yes No Not all of them

Concerns regarding Netflix content and whether a family may watch it are the subject
of this inquiry from the responder. 64.6% of respondents selected "Not all of them,"
indicating that there are certain Netflix titles that they feel would not be appropriate for family
viewing. 3.7% of respondents picked the response "No" to indicate that they disagree with
the statement that Netflix material is not appropriate for family viewing, while 31.7% of
respondents indicated that they had no objection to watching it with family.

Netflix has a pool of TV series, movies and documentaries

available in its streaming services. Do you think the content is
enough and worthy of its subscription rates?

18.9

81.1

Yes No

This inquiry seeks the respondent's opinion on the Netflix content in relation to the
price being charged. Is it deserving? 81.1% of respondents indicated they agreed that it was

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worthwhile to subscribe to Netflix in order to access its material, while 18.9% indicated they
did not agree with the service's charges or selection of content.

How was your overall experience of  using and streaming on Netflix  Mal
aysia?

Need more censored content suitable for 29.9

Malaysian audience (49)

More Malaysian content should be put on

23.8
(39)

Need to work on the subscription rates (23) 14

More content should be available (85) 51.8

Good (74) 45.1

Perfect (51) 31.1

0 10 20 30 40 50 60

Because the respondent's experience using and streaming on Netflix in Malaysia is

the subject of the final question in section B, The reply may select from among many
prepared answers for this question. 85 respondents, or 51.8%, answered "More content
should be put on" to significantly broaden Netflix's entertainment options. Next, a total of 74
respondents—45.1%—selected "Good" as their response option based on their prior Netflix
usage. As a reflection of their use of Netflix in Malaysia, 31.1% of the total of 51 respondents
selected the response "Perfect" as their response. In addition, 49 respondents, or 29.9%,
selected "Need more censored content suitable for Malaysian audience” despite the fact that
the majority of Netflix users in Malaysia are, on average, 18 years old or older. 39
respondents, or 23.8%, selected the response "More Malaysian content should be put on" as
one of their options. Last but not least, 14% of respondents — a total of 23 — selected
"Need to work on the subscription rates" as one of their response options.

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 3.3 Malaysian Population’s Perceptions Towards Netflix

SECTION C (Alternative Question)

This part is based on an alternate question where the respondent has the option to
select a response using a predetermined scale. Respondents may also express any
opinions in this part if they have any.

1 = Agree 2 = Totally Agree 3 = Not Sure 4 = Disagree 5 = Totally

Disagree

I use Netflix app more than other apps

35.00%
31%
30.00%

25% 24%
25.00%

20.00%
17%
15.00%

10.00%

5.00% 4%

0.00%
1 (27) 2 (41) 3 (50) 4 (40) 5 (6)

The first statement discovered is "I use the Netflix app more than other applications."
Of the 27 respondents who picked scale 1, 16.5% agreed with it, while of the 41 respondents
who chose scale 2, 25% completely agreed. In the meanwhile, out of 50 respondents, 30.5%
chose scale 3 for which they were unsure about the assertion. 40 respondents, or 24.4%,
disagreed with response scale 4, "Respondent disagreed with the statement," while 6
respondents, or 3.7%, selected scale 5, "Respondent fully disagrees with the statement."

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 I watch most of the movies in Netflix
40.00%

35.00% 34.10%

30.00%

25.00% 22.60%
21.30%
20.00%
15.90%
15.00%

10.00%
6.10%
5.00%

0.00%
1 (35) 2 (56) 3 (37) 4 (26) 5 (10)

I watch the majority of my movies on Netflix. A total of 35 respondents have selected

this statement, and they agree with it in scale 1 of them, with a proportion of 21.3%. While
this is the greatest proportion for this statement, 34.1% of 56 respondents selected scale 2,
indicating that they completely agree with the statement. On scale 3, 37 respondents, or
22.6%, selected it as their response when they disagreed with the statement. Other than
that, 26 respondents, or 15.9%, selected scale 4, which means they disagree with the
statement, and 10 respondents, or 6.10%, selected scale 5, which means they fully disagree
with the statement.

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 I have no problem to commit in Netflix billing
40.00%

34.80%
35.00%
29.90%
30.00%

25.00%

20.00% 18.30%

15.00%
11.00%
10.00%
6.10%
5.00%

0.00%
1 (30) 2 (49) 3 (57) 4 (18) 5 (10)

"I have no trouble committing to Netflix billing," comes next. In response to this
statement, a total of 49 respondents picked scale 2 with a 29.9% agreement rating, while a
total of 30 respondents chose scale 1 with an 18.3% agreement rating. On the other side, a
total of 57 respondents picked scale 3, indicating that they were unsure about the statement,
representing a percentage of 34.8%. As can be seen, scale 3 has the largest proportion
compared to the others. Last but not least, a total of 18 respondents have selected scale 4
to indicate that they disagree with the statement (11%), and a total of 10 respondents have
selected scale 5 to indicate that they completely disagree with the statement (6.1%).

23
 I am comfortable using Netflix
45%
39.60%
40%

35%

30%
25.00%
25%
20.70%
20%

15%

10% 8.50%
6.10%
5%

0%
1 (41) 2 (65) 3 (34) 4 (14) 5 (10)

"I am most comfortable using Netflix," is the following assertion. In this statement, a
total of 41 respondents, or 25%, have selected scale 1, indicating their agreement with the
statement, while scale 2, indicating complete agreement with the statement, has received
votes from respondents. A total of 65 respondents, or 39.6%, selected the scale. However,
34 respondents—representing a proportion of 20.7%—selected scale 3, indicating that they
were uncertain regarding that claim. While 10 respondents on scale 5 have a percentage of
6.1% indicating that they completely disagree with the statement, the scale 4 displays a
percentage of 8.5% with 14 respondents choosing that scale to indicate disagreement with
the statement.

24
 I prefer viewing Netflix shows rather than watchig television
40%

35% 33.50%

30%
25.00%
25% 22.60%

20%

15% 13.40%

10%
5.50%
5%

0%
1 (41) 2 (55) 3 (37) 4 (22) 5 (9)

41 respondents, or up to 25%, selected scale 1, indicating that they concur with the
statement "I prefer watching Netflix series than watching television." On scale 2, where
100% of respondents agree with the statement, there were a total of 55 respondents, and
33.5% of them chose this option, making it the most popular option. In contrast, a total of 37
responses on scale 3 and a proportion of 22.6% indicated that respondents were not entirely
certain about the assertion. Other than that, 22 respondents disagree with the statement on
scale 4 with a percentage of 13.4%, while 9 respondents completely disagree with the
statement on scale 5 with a percentage of 5.5%.

25
 Netflix offers better programs than other broadcasting service
provider
35.00%
31.70%
30.50%
30.00%

25.00%
22.60%

20.00%

15.00%
11.60%
10.00%

5.00% 3.70%

0.00%
1 (37) 2 (52) 3 (50) 4 (19) 5 (6)

The following statement is, "Netflix delivers superior programming than other
broadcasting service providers." On scale 1, a total of 37 respondents agreed with the
statement, and on scale 2, a total of 52 respondents completely agreed with the statement,
with a percentage of 31.7%. Additionally, it demonstrates that most responders picked scale
2 on this scale. On the other hand, 50 respondents, or 30.5%, indicate that they are not sure
about the statement, while on scale 4, a total of 19 respondents, or 11.6%, disagree with the
statement. Last but not least, on a scale of 5, a total of 6 respondents—or 3.7% of them—
totally disagreed with the statement.

26
 My family members prefer to watch their favorite programs
on Netflix
35%
31.10%
30% 28.00%

25%
22.00%
20%

15% 13.40%

10%
5.50%
5%

0%
1 (36) 2 (51) 3 (46) 4 (22) 5 (9)

On the scale 1 where a total of 36 respondents agree with the statement with a
percentage of 22% while on the scale 2 where it is the top option among respondents, the
statement "My family members prefer to watch their favourite programmes on Netflix"
indicates. 51 people in all responded, and 31.1% of them completely agreed with the
statement. Next, 46 respondents on scale 3 with a proportion of 28% were unsure about the
statement. On the other side, a total of 22 respondents disagreed with the statement on
scale 4 with a percentage of 13.4%, and a total of 9 respondents were absolutely opposed
with a percentage of 5.5% on scale 5.

27
 My perception on life has changed as a result of
watching Netflix programs
45.00%

40.00% 39.00%

35.00%

30.00%
26.80%
25.00%

20.00% 17.70%

15.00% 12.20%
10.00%

5.00% 4.30%

0.00%
1 (29) 2 (44) 3 (64) 4 (20) 5 (7)

With a percentage of 17.7%, a total of 29 respondents picked scale 1 for the

statement, "My perception of life has changed as a result of watching Netflix programs,"
whereas 44 respondents on scale 2 were completely in agreement with the statement with a
percentage of 26.8%. Following that, out of a total of 64 respondents, 39% of them, or the
top options, indicated that they were unsure on the scale. In addition, a total of 20
respondents disagreed with the statement on scale 4 with a percentage of 12.2%, while a
total of 7 respondents disagreed with it completely on scale 5 with a percentage of 4.3%.

28
 Series on Netflix are more entertaining to watch
than those on other Broadcasting Streaming Services
45.00%
39.60%
40.00%

35.00%

30.00% 27.40%
25.00%
20.70%
20.00%

15.00%

10.00% 9.10%

5.00% 3.00%

0.00%
1 (34) 2 (65) 3 (45) 4 (15) 5 (5)

"Series on Netflix are more entertaining to watch than those on other Broadcasting
Streaming Services," the following statement, received 34 responses on a scale of 1 with a
20.7% agreement rate. On scale 2, a total of 65 respondents were completely in agreement
with the statement, making it the top choice with a percentage of 39.6%. On scale 3, a total
of 45 respondents selected it as an answer, indicating that they were unsure of the
statement, making a percentage of 27.4%. Next, a total of 15 respondents disagreed with
the statement on scale 4 with a proportion of 9.1%, while just 5 respondents (or 3% of the
total) disagreed with it completely on scale 5.

The popularity of Netflix shows exceeds of other Streaming Me
dias and Broadcasting Streaming Services
40.00% 37.80%

35.00%
29.90%
30.00%

25.00%
20.10%
20.00%

15.00%

10.00%
29 7.30%
4.90%
5.00%

0.00%
1 (33) 2 (62) 3 (49) 4 (12) 5 (8)
 The final claim was that "Netflix programmes are more popular than other streaming
media and broadcasting streaming services." The maximum percentage on this statement
was reached on scale 2, as 62 out of 33 respondents (or 20.1% on scale 1) were completely
in agreement with the statement. This represents the highest proportion on this statement.
On scale 3, a total of 49 respondents—or 29.9%—were unsure about the statement. Next,
12 respondents on scale 4 disagreed with the statement, followed by a proportion of 7.3%,
while 8 respondents on scale 5 completely disagreed with the statement, followed by 4.9%.

4.0 Recommendations

The results lead to some recommendations for how we may enhance Netflix based on
the Netflix usage patterns of our respondents. This is because, as a result of Netflix's severe
competition with other broadcast streaming providers, some of the services it offers may not
be enough for all Malaysian consumers. Netflix is a streaming juggernaut with more than 200
million customers globally. The business transitioned from mailing DVDs to making and
releasing Hollywood-caliber movies. As we discovered, some of the respondents are aware
of Netflix even if they don't use it.

Disney+ and Astro are two of our respondents' top picks for streaming services after
Netflix. These services are highly interested in Netflix and work hard to outperform it in many
ways. No matter how prosperous a company is, things can still change unforeseenly; Netflix
won't always remain at the top. We thus developed a concept that may enhance Netflix and
make it the finest streaming service for broadcasters ever.

30
 After looking at our results, it is clear that some respondents believe Netflix to be
extremely costly when billed monthly. As we all know, Netflix differs slightly from other
broadcasting streaming services. As an example, let's look at Viu, one of the broadcasting
streaming services available in Malaysia, which offers first-time user "Free Trials for One
Month." It's as if the merchant provides the customer a sample before they decide whether
or not to purchase the item.

Of course, everyone appreciates free things. If something is free, even if you don't want
it, you can still get it. Some Malaysians occasionally desire to utilise the Netflix service but
they are worried about the pricing. Therefore, it is acceptable if they try Netflix before
subscribing. This can also provide older internet users who frequently struggle with
technology or the internet a general understanding of how Netflix functions so they can use it
with confidence.

On the other side, free trials persuade viewers to sign up for material when they need it.
Netflix may provide Malaysian consumers the chance to use the service fully so they can
have a sense of how it works. They're likely to find something of interest on Netflix because
it offers a vast selection of high-quality material.

Our second suggestion is for Netflix to standardise availability across the board in order
to improve service in Malaysia. This is due to the fact that a large number of respondents
indicated discontent with the amount of information that is currently unavailable in Malaysia
but is available in other nations, according to our results. For the typical Malaysian, finding
as much fun as they can is the key to enjoying life. So it seems sense that there would be a
large demand for additional content to be added to Netflix.

If you want to talk about the negative influences that may have an impact on them, it's
not the appropriate way to think about it because Netflix customers in Malaysia must be at
least 18 years old. They were able to identify the positive and negative decisions in their life
at that age. Therefore, using Netflix to access many tiers of material is acceptable. Netflix
members would undoubtedly express their thanks if this is put into practise since they
receive value for the money they pay.

We also consider the opinions of our respondents, who have a chance to do so at the
conclusion of Section C. Some respondents who believe the One Piece series should be
added to Netflix are among the most hotly debated because so many One Piece fans are
Netflix subscribers and expect the programme to be there. But as of right now, the series is
still incomplete. The One Piece series is one of the series that affects individuals who watch
it, as is well known. Therefore, it makes sense that it is one of Netflix's most popular
programmes.

31
 Outside of the realm of discovery, we are also optimistic about Netflix's ability to enhance
their online shop. Netflix opened a new online store in June 2021. Along with events and
merchandise for the upcoming seasons of La Casa de Papel, The Witcher, and Stranger
Things, the firm is putting together a line of apparel and live performances related to
Bridgerton (Masango, 2021). Over the past ten years, Netflix has produced some of the most
enduring TV series. Now that it's working so well for Disney, it wants to cash in on it by
selling products. Given that Netflix is a little bit late to the game after years of generating
original content, the trick will be to rule this market quickly enough to catch up to companies
like Disney.

Netflix needs to be deliberate and selective in how it approaches its foray into the realm
of stuff to promote its shows, even if it's fantastic that it's finally happening. If done right, the
brand will remain prominent since it will be a part of the consumer's life and home. If it
obtains these rights, Netflix will step up marketing efforts for its programming and raise
brand recognition, which will lead to more signups.

For years, Netflix has maintained its position as the most widely used streaming service,
and it has effectively expanded both its clientele and profitability. But it can no longer rely on
household brands to continue to expand in a market that is always changing due to external
factors like world events and everyday business issues.

By making minor adjustments, Netflix can continue to pull ahead of the competition and
contribute to growing its global and Malaysian client base. Even if there are more than 200
million members, there are still millions of more consumers to attract and convert.

5.0 Conclusions
In conclusion, Netflix has done a great job of evolving and developing in order to
periodically adjust to changing client requirements, particularly those of Malaysians. Netflix
has a significant impact on the population of Malaysia, as evidenced by the fact that many
Malaysians now subscribe to Netflix instead of other broadcast streaming services like Astro.
Previously, the majority of Malaysians subscribed to Astro in order to access enjoyable and
on par with international level entertainment. As of right now, it is certain that Netflix is in
severe competition with other broadcast streaming services like Apple TV, Astro, Disney+
Hotstar, UniFi, and so forth.

32
 However, this does not stop Malaysians from keeping their Netflix subscriptions. In
fact, some Malaysians subscribe to several broadcast streaming services in order to enjoy
the most entertainment possible. The competition between broadcasting streaming services
is more difficult because, while the services provided are essentially the same, there are
differences in price, content provided, and mobile friendliness. Malaysian youth are
increasingly choosing to watch their favourite shows on mobile devices like smartphones,
tabs, and iPads because they are more convenient to use. Additionally, by offering things
like no late fees and just requiring customers to go to the mailbox to retrieve DVDs, Netflix
may increase consumer loyalty. Netflix accepted the shift and exploited it to their advantage
to grow into the business it is today as internet streaming gained popularity.

One of the key drivers of Netflix's success has been the long tail hypothesis. Netflix
programmes where they have their own uniqueness in delivering entertaining shows for
public viewing have helped them to attract clients consistently due to their capacity to supply
more material than other broadcasting streaming services. Netflix has profited from the
advantages of e-commerce, such as cost reduction and market expansion, by being a wholly
online service. Ten billion hours a month were spent watching Netflix in 2015. (Smith, 2023).
This demonstrates that it has been successful in the attention economy despite the large
number of rivals and other choices that offer the same or related content.

Therefore, it can be said that Netflix has developed over time to become a successful
corporation and garner attention in the attention economy by maximising factors like the long
tail, the subscription business model, and the network effect. Additionally, when it comes to
demonstrating the calibre of its work, Netflix consistently outperforms all of its rivals. For
instance, making use of extremely high-quality movies and television shows, providing all
users with access to network services, and minimising user expenses.

33
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