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  • Kendall Sarah Townshend - Elon V American

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    This document compares Elon University and American University's communications programs and social media presence. Elon has around 6,000 undergraduates located in North Carolina, while American has 7,500 undergraduates located in Washington, D.C. American has significantly more followers on social media platforms like Instagram, Twitter, and Facebook. The document also analyzes sentiment, volume, demographics, and content sources for mentions of each school on social media from August to September 2022.

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    kendall sarah townshend - elon v american

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    This document compares Elon University and American University's communications programs and social media presence. Elon has around 6,000 undergraduates located in North Carolina, while American has 7,500 undergraduates located in Washington, D.C. American has significantly more followers on social media platforms like Instagram, Twitter, and Facebook. The document also analyzes sentiment, volume, demographics, and content sources for mentions of each school on social media from August to September 2022.

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    55 views17 pages

    Kendall Sarah Townshend - Elon V American

    Uploaded by

    api-558189217
    This document compares Elon University and American University's communications programs and social media presence. Elon has around 6,000 undergraduates located in North Carolina, while American has 7,500 undergraduates located in Washington, D.C. American has significantly more followers on social media platforms like Instagram, Twitter, and Facebook. The document also analyzes sentiment, volume, demographics, and content sources for mentions of each school on social media from August to September 2022.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 17

    Elon University vs.

    American University Query


    By Kendall Battles, Sarah Gombos, & Townshend Budd
    Elon University Query

    (("Elon University" AND ("journalism" OR "Media


    analytics" OR MEA OR "Strategic Communication" OR STC OR
    "Strategic Communication" OR "cinema & television arts"
    OR CTA)) OR ElonComm OR #ElonComm)

    Mentions: 160
    Unique Authors: 89
    American University Query
    ("American University" AND ("public relations" OR "Film
    & Media Arts" OR "communications studies" OR
    "communications studies" OR "journalism" OR "Strategic
    Communication" OR "photography" OR "Foreign Language &
    Communications Media"))

    Mentions: 237
    Unique Authors: 64
    Elon School of Communications Social Media Pages
    Location: Elon, NC
    Undergraduates: 6,000

    @eloncomm
    Instagram Followers: 2,479

    Twitter Followers: 4,748

    Facebook Followers: 2,496

    How often they post: From a few times per month (on Facebook) to a couple posts a
    week or day.

    They use hashtag(s): #ElonComm


    American University Social Media Pages
    Location: Washington, D.C.
    Undergraduates: 7,500

    @AmericanU
    Instagram Followers: 56,300

    Twitter Followers: 51,700

    Facebook Followers: 280,142

    How often they post: Twitter and Facebook posts everyday and sometimes multiple times a
    day. Instagram is used the least with multiple days in between posts.

    Hashtag(s): #professionaldevelopment #AUchallengeaccepted #event


    Sentiment
    Elon vs. America Query | Aug 21, 2022 - Sep 21, 2022
    Sentiment Examples
    Volume Over Time
    Elon vs. America Query | Aug 21, 2022 - Sep 21, 2022
    Word Cloud - Elon University
    Elon vs. America Query | Aug 21, 2022 - Sep 21, 2022
    Word Cloud - American University
    Elon vs. America Query | Aug 21, 2022 - Sep 21, 2022
    Content Sources Over Time
    Elon vs. America Query | Aug 21, 2022 - Sep 21, 2022
    Demographics - Elon University
    Elon vs. America Query | Aug 21, 2022 - Sep 21, 2022

    Gender split

    47% 53%
    28 authors 31 authors
    Demographics - American University
    Elon vs. America Query | Aug 21, 2022 - Sep 21, 2022

    Gender split

    60% 40%
    18 authors 12 authors
    : Elon University
    : American University
    Online Behaviors
    Takeaways

    ● Elon received the most reach from posts on Tuesdays and


    Thursdays, be active on these days
    ● Work to receive more news coverage like American
    University does
    ● Even though Elon had less followers, we still receive
    tremendous impact on social platforms

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