MEDIA ALERT

January 13, 2020

WHAT: "Rise of the Resistance" Grand Opening

WHO: John Larena- Disneyland Executive Creative Director

WHERE: Disneyland Park

Star Wars Galaxy’s Edge
1313 Disneyland Drive. Anaheim, California

WHEN: Friday, Jan. 17, 2020, 8 a.m.The ride opened on Jan. 17, 2020 and
gained a lot of anticipation.

BACKGROUND: After years of collaboration between Walt Disney Imagineering and

Lucas film, Star Wars: Galaxy’s Edge opened on May 31, 2019. A few
Star Wars icons joined in during the dedication ceremony on the
themed land with Executive Chairman, Bob Iger.

NEWS INTEREST: The ride duration is about 18 minutes. It was manufactured and designed
by Walt Disney Imagineering and is made to be a popular attraction. It’s a
combination of a trackless dark ride, a walk- through, and motion
simulator with a drop system. Stormtroopers and guests are put in the
middle of an altercation between the Resistance and the First Order.

PHOTO
OPPORTUNITIES: The media will have a multiple of opportunities to capture photos and
videos of the guests’ emotions as they experience the ride for
the first time. From the moment they are waiting in line to the end of the
ride experience, there will be a variety of content. B-roll
footage of the ride construction and demonstration will be
authorized through the park.

CONTACT: Brandy Leyva

Day:
6195130746
Eve/Wknd: 6192227502
Brandyleyva1@gmail.com

[The media alert is designed to do just that – alert the media to a news event. It is usually sent out
five (5) days in advance of the event. It is only one page. It is single-spaced and is edited to
provide all the necessary facts needed to “sell” the story idea. Make sure to ID (titles) the people
who will be at the event, tell the media exactly where to go, and be precise about the time you
want them to arrive. Provide enough background information to provide the stage for the story
and then think critically to make sure you really have a news angle. Think emotionally when
offering photo opportunities and don’t forget that electronic media need action. Finally, make
sure the reporter can get a hold of you day or night by providing the necessary contact
information.]