QUESTIONNAIRE

1. What are your value factors? What value is your business providing to the industry?
2. What reasons do you think people are looking for alternatives in your industry?
3. What opportunities do you see for the company in order to expand your business?
4. Who do u think is your direct and indirect competition?
5. What is your competitive edge over your competitors and how do u retain or sustain it in the
market?
6. How do u think people get influenced to avail your services or products?
7. How do you deal with your dissatisfied customers in order to retain them?
8. How do you maintain your customer satisfaction level?
9. What are the trends in your industry and how it is evolving?
10. What is the disruptive innovation of your venture? What are the positive and negative impact of
those innovations and what is your venture doing about it?
11. What practices have you eliminated and reduced over the years in your business?
12. What practices have you raised and created over the years in your business?
13. What substitutes or alternatives are available in your industry and how does your company
differentiates itself through its features and functions?
14. What factors make the customers trade up in other strategic groups?
15. What are the different buyer groups in your industry?
16. What are complementary products and services of your industry?
17. What is the nature of competition in your industry? is there any opportunity to compete on
feelings and emotions?
18. What are the trends that are reshaping the buyer value in your industry?