S. No.

  Low Potential  Moderate Potential  High Potential

1  Number of The number of competitors in

competitors the market for shoes is
considered as having low
potential since more businesses
are likely to enter the industry in
due to the rising demand for
sustainable and environmentally
friendly products.

2  Age of industry The industry's age is

high potential since
more and more
people are becoming
environmentally
concerned and
looking for healthier
alternatives to as
standard items.

3  Growth rate of The growth rate of the shoe

industry industry is considered to have
low potential, and it is expected
to continue to grow in the future.

4  Average net Due to many companies

 income for experiencing problems with their
firms in the supply chains, consumer

industry behavior changes, and more

competition.

5  Degree of industry Although the industry is

concentration moderately
concentrated, there is
still a high level of
competition, with both
large and small
individuals competing for
market share and trying
to stand out through
product innovation,
branding, and marketing
strategies.

6  Stage of industry The shoe industry has been

life cycle existing for a long time and has
experienced major changes and
developments over its history,
making this stage of the industry
lifecycle low potential.

7  Importance Due to the fact that shoes are a

requirement for the majority of
 of industry’s people and offer necessary foot
products  support and protection, the

and/or importance of industry products

and services for customers is
services to
low potential.
customers

8  Extent to which Due to the fact that

business and   shoe manufacturers

environmenta are responding to this

trend by creating new
l trends are
sustainable materials,
moving in
investigating circular
favor of the
economy ideas, and
industry
implementing more
ecologically friendly
manufacturing
processes.

9  Number of To adjust to changing

exciting new consumer demands

prod- duct and  and preferences,

shoe firms are always
services
inventing new
emerging from
products and
the industry
services.
10  Long-term The shoe industry's
prospects long-term prospects
are extremely positive
due to the
combination of
increasing demand,
sustainability focus,
e-commerce, and
innovation.

S. Low Moderate High Potential

No.  Potential  Potential 

1  Number of New eco-friendly product in

 competitors in target footwear.
market

2  Growth rate Most of the people

of firms in don’t have a
the target knowledge of
market recycled shoes.

3  Average net There is a high demand of

income for sustainable shoes.
firms in the 
target market

4  Methods for Due to increasing

generating demand for
revenue in the sustainable and eco-
industry friendly product but
also facing
competition and
challenge in
production and
marketing.

5  Ability to create Due to the unique

“barriers to entry” production process
for  potential and brand reputation.
competitors
6  Degree to which Because the market
customers feel  is still relatively new
satisfied by the and growing, and
current offerings there may be
in the target limitations in terms of
market design and style
availability.

7  Potential to It is high because social

employ low cost media platforms and
guerrilla and/or influencer marketing may
buzz market- ing successfully reach a broad
techniques to audience at a low cost, and
promote the recycled items' unique
firm’s product or selling benefit can build
services buzz and interest among
environmentally conscious
consumers.

8  Excitement High potential because as

surrounding new  customers become more
product/service concerned about
offerings in the sustainability, the use of
target market recycled materials is viewed
as a positive step toward
decreasing waste and
 supporting a system of
recycling.

S. No.  Low Potential  Moderate High Potential

Potential 

1  Buying mood of Because of the

customers affordable price and
wants to get a better
quality.

2  Momentum of the Due to increased

 market market competition

3  Need for a new firm Offering a unique and

in the market with innovative shoes that
your offerings or are not currently
geographic location available in the market.

4  Extent to which Because of the

business and   increasing
environmental demand for
trends are sustainable and
moving in favor of eco-friendly
the target market products

5  Recent or planned Recognizing the value

entrance of large  of sustainability and
firms into the are introducing eco-
market friendly products to
meet consumer
demand.