SOUTH EAST ASIAN INSTITUTE OF TECHNOLOGY, INC.

National Highway, Crossing Rubber, Tupi, South Cotabato

GENERAL EDUCATION DEPARTMENT

___________________________________________________

LEARNING MODULE
FOR
GE 115: PURPOSIVE COMMUNICATION

_____________________________________________________

WEEK 6
June 2020

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 COURSE OUTLINE

COURSE CODE : GE 115

TITLE : Purposive Communication
TARGET POPULATION : All students
INSTRUCTOR : Ms. Sweet Grace S. Montes, LPT

Overview:

This course introduces the concepts of literacy as a collection of shared cultural practices and
evolving social phenomena. The course will provide a series of field based and interdisciplinary
explorations, which will lead students to characterize a literature person as having wide range of
skills, competencies, abilities and attitude that are transferrable across learning areas. As such
learning opportunities shall focus on examining problematizing and stimulating the age-specific
teaching of new literacies necessary in the 21 st century.

Objectives:

1. Demonstrate mastery in elucidating the nature, elements, and functions of verbal and
non-verbal communication in various and multicultural contexts.
2. Respond through written and oral communication to the challenges of diverse and
multicultural communication.
3. Demonstrate mastery in obtaining, providing, and disseminating information.
4. Communicate ideas effectively using the different forms of communication in the work
field.
5. Demonstrate mastery of the key concepts to effectively and ethically communicate in
the chosen field.

The following are the topics to be discussed

Week 6 COMMUNICATION FOR VARIOUS PURPOSES: INFORMATIVE

PERSUASIVE AND ARGUMENTATIVE COMMUNICATION
Week 7 RESEARCH-BASED ARGUMENTATIVE ESSAY
Week 8 THE ORAL PRESENTATION AND THE DEBATE
Week 9 PUBLIC SPEAKING AND MAKING INQUIRIES

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Instruction to the Learners
Each chapter in this module contains lessons involving the nature and elements of purposive
communication. The units are characterized by continuity, and are arranged in such a manner that
the present unit is related to the next unit. For this reason, you are advised to read this module.
After each unit, there are exercises to be given. Submission of task given will be every
____________ during your scheduled class hour.

WEEK 6
COMMUNICATION FOR VARIOUS PURPOSES

INFORMATIVE, PERSUASIVE AND ARGUMENTATIVE COMMUNICATION

Communication is made for numerous purposes. The way messages are crafted depends
highly on the intention of the sender.

Informative Communication
This communication involves giving than asking. As an informative communicator, you want
your receiver to pay attention and understand, but not to change their behavior. By sharing
information, ignorance is reduced, or better yet, eliminated. The informative value of a message is
measured by how novel and relevant the information is or the kind of understanding it provides the
receivers.

Persuasive Communication
It is an art of gaining fair and favorable considerations for our point of view.
Seeks to influence the beliefs, attitudes, values, or behaviors of audience members.
To get the reader to agree with you or your point of view.
Personal, passionate, and emotional.
Three forms of Rhetoric
1. Ethos- the speaker’s credibility. Speaker proves the audience they’re an expert on the topic
and deserve the attention of the audience.
2. Pathos- the speaker’s ability to appeal to audience’s emotions. The speaker uses feelings
such as compassion or fear to connect and persuade the listener.
3. Logos- the speaker’s ability to use logic and reasoning to convince the audience. Give
examples and supporting evidence.

Argumentative Communication
 It relies heavily on sound proof and reasoning. The nature of proof has been

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 studied since the Golden Age of Greece and has been improved through time.
 Simply o get the reader to consider you have an idea worthy of listening to. The
writer is sharing a conviction, whether the audience ends up agreeing or not.
 Maintain a tone of fairness and reasonableness. Their attitude is respectful, tactful,
and formal.
ACTIVITY # 6
(To be submitted May ____, 2021)

Comprehension Check

Direction: Read and understand the module and answer the following. Write your answer in a 1
whole sheet of yellow pad paper. Answers should be composed of at least five (5) sentences (10
points each). Follow the rubric below as your guide.

1. What is the difference between an informative and persuasive communication? Which do

you think is more challenging in terms of preparation and delivery?

Rubric:
Level Description
Well written and very organized. Excellent grammar mechanics.
Outstanding Clear and concise statements.
(9-10 points) Excellent effort and presentation with details.
Demonstrate a thorough understanding of the topic.
Writes fairly clear. Good grammar mechanics.
Good
Good presentation and organization.
(7-8 points)
Sufficient effort and detail.
Minimal effort. Good grammar mechanics.
Fair
Fair presentation.
(6 points)
Few supporting details.
Somewhat unclear. Shows little effort. Poor grammar mechanics.
Poor
Confusing and choppy, incomplete sentences.
(4-5 points)
No organization of thoughts.
Lacking effort. Very poor grammar mechanics.
Very Poor Very unclear.
(1-3 points) Does not address topic.
Limited attempt.

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 End of sixth week

_____________________________________________________

SOUTH EAST ASIAN INSTITUTE OF TECHNOLOGY, INC.

National Highway, Crossing Rubber, Tupi, South Cotabato

GENERAL EDUCATION DEPARTMENT

___________________________________________________

LEARNING MODULE
FOR
GE 115: PURPOSIVE COMMUNICATION

_____________________________________________________

WEEK 7
June 2021

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 WEEK 7

RESEARCH-BASED ARGUMENTATIVE ESSAY

From Research to Argument: Producing a Research-Based Argumentative Essay

Research-based
Explanation essay Blog
argumentative essay
What is it? An essay that answers A personal journal or An essay that presents
the question “why” diary entry that is a writer’s position with
posted online support from research
studies
What is the purpose of To inform readers Any of the following: To persuade readers
the writing project? about why something To entertain to accept the writer’s
happens To instruct position
To inform
To persuade
Does it require Research may be Research may be Research must be
research? used but is not used but is not used to support the
required required. writer’s claim or
position

As shown in the table above, research is one element that distinguishes the argumentative
essay from the explanation essay and the blog. The research-based argumentative essay is the
end product of a research process that you must undertake. This process includes the following
pre-writing tasks.

Formulating the Research Question

The essay you are writing is argumentative. This means you are expected to present a clear
stand on an issue that has at least two different sides. Some examples of contentious issues
include legalizing divorce and legalizing same-sex marriage in the Philippines.
Decide on an issue you would like to work on. Then, read about this issue. Check that the
issue has two opposing viewpoints, if this issue interest you, pick this as your topic for the essay.
Then formulate a research questions similar to the examples that follow:

Why should divorce be legalized in the Philippines?

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 Why should same-sex marriage be legalized in the Philippines?
Before you proceed to the next step, make sure that your teacher approves your research
question first.
Finding the Answers to the Research Questions
This requires the preparations of an annotated research bibliography, which is a list of
sources with a brief description of the content of each source. Your sources must be acceptable.
Is the source relevant? Does it provide the latest facts and figures? Is it reliable? Given these
criteria for deciding on the acceptable of sources, the following are usually not considered:
 Any holy book or inspirational writing
 Any work of literature
 The dictionary
 Personal blogs or journal, diary entries
 Wikipedia
After completing this annotated research bibliography, your teacher will help you decide if you
are ready to proceed to the research proper.

Doing Research
You will read each of the sources you identified in Step 2 above and take research notes. If
you do not find the answers you need from the sources you identified, you may have to look for
other sources.
There are three types of notes, namely paraphrases, summaries, and direct quotations.
Paraphrasing is done when you use your own words in taking down notes. If the information
provided in the source is long, it is best to summarize. You may also copy the note verbatim or
exactly as it is presented in the source if you wish to preserve the source. For whatever type of
note you make, it is expected that you cite the source. This means that you must jot down the
complete bibliographical information of your source.

Preparing to Write the Paper

A. The Thesis Statement
The thesis statement is the main point or central argument of your paper. It expresses
your stand on the issue you choose to research on. In order to formulate a good thesis
statement, make sure that it does the following:
 Presents a strong position that is supported by convincing evidence; and
 Suggests a framework for organizing the essay.
B. The Outline
This side is your argument or your position. Then, list all the factual support for your
argument. Do the same for the other side, which is the opposing position. List all the factual
support you have gathered for that position. When all these are complete, you are ready to

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 write an outline of the essay. This outline gives your paper a general shape.
Your outline must be complete. It must contain all the main points of your research-based
argumentative paper. This means that the outline should have the following parts:
 Your thesis statement
 Your argument and specific support for the argument
 The opposing argument and specific support for the argument
 A list of sources for all the support that will be used in the paper

C. The Essay
In writing the paper, observe the citation conventions required in your class. Make sure
that you practice intellectual honesty by acknowledging all your sources. Any fact, figure,
idea, or concept that is not yours must be acknowledged in the paper using the proper
citation format. Otherwise, you will be accused of plagiarism.

ACTIVITY #7
(To be submitted on June ___, 2021)

Direction: Read and understand the module and answer the following. Write your answer in a 1
whole sheet of yellow pad paper. Answers should be composed of at least five (5) sentences (10
points each). Follow the rubric given at week 7 as your guide.

1. What is the role of research in producing the argumentative essay?

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 End of seventh week
---------------------------------------------Nothing Follows-----------------------------------

WEEK 8

THE ORAL PRESENTATION

Preparing a Speech or Oral Report

Being able to speak effectively in front of an audience will always be an advantage. Some
professionals become most sought-after speakers because of their good oral communication
skills.

Things to consider:
1. Audience –know the profile of your listeners. It is important that you know who will listen to
you –their age, gender, educational background, religion, economic status, and interests.
Also, know how much the audience knows about the topic. Know how to read the posture
and gestures of your audience members as these will signal to you what kind of audience
they are.
2. Logistics –it is something basic or essential for every speaker to know who is organizing
the event. Know who will be introducing you and who will be speaking before and after you.
That way, you will be able to tie up the earlier presentation with your own resulting in a
more coherent presentation. You may even give the audience ideas as to what the next talk
is going to be.
a. Venue –the venue is equally important. Locate the lights and if you have movable
visual aids, know where to position them. As a speaker, know how to position
yourself, work on your posture, avoid bad habits, do not block the view of you visual
aids, do not lean on any object that will give support to your weight for these give the
impression that you lack confidence and authority.
b. Facilities –ask beforehand about the pieces of equipment available for you. These
facilities should match the presentation aids that you will use. If there is no available
projector, find a way to have one. Know how to trouble-shoot electrical problems or
technical glitches.
3. Content –if the purpose of the event is to inform, it is expected that you are able to
contribute new information. If the purpose is to entertain, your speech should be
lighthearted, amusing, and lively. If the purpose is to persuade, your presentation should
sound convincing enough.

Tips to prepare:

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 1. Read a lot.
2. Prepare your oral presentation with an introduction, body, and conclusion.
3. Rehearse by practicing aloud and getting the feedback of those who will act as your
audience during the rehearsal stage.
4. Use technology.
Delivering the Report/Speech/Talk
1. Paralinguistic Cues –subsumed under this category are facial expression, posture,
gesture, and movement. For facial expression, the eyes and eye-to-eye contact are very
important. There is a saying: “The eyes are window to the soul.” This means that by
establishing eye contact or through glazing, one can detect the emotional state of a person.
Posture, on the other hand, refers to the speakers’ stance. How speakers carry
themselves during the presentation will show whether or not they possess credibility. How do
you execute a correct posture? Simply stand comfortably with your feet at least six to eight
inches apart, with one foot over the other. Your weight should also rest on the balls of your feet
and your hands should hang naturally at the sides. Ask yourself if you are comfortable enough
with the way you stand.
Another important variable is gesture. Gestures are used to make a point more emphatic.
However, they should be used only for important points raised as they can become distractive
when used often. Gestures abound so as a speaker should know how to create variety.
Finally, there is movement. Movement is made by the entire body. Swaying one’s body
from left to right, side to side, front to back, or pacing from one side of the stage/platform to the
other, can be exhibiting a negative non-verbal cue. A speaker should know how to move on
stage so that his movement will not be distracting to the audience.
Dress or attire is not considered as a paralinguistic sue, but it is classified as non-verbal.
One way to attract the attention of the audience is by dressing up properly. As a speaker, you
should look good and pleasing to the eyes of the listeners.

2. Prosodic features –when you speak, aim at delivering your message clearly through
intelligible and comprehensible pronunciation. You need to articulate the sounds clearly by
paying attention to how you move your lips, tongue, and teeth. As aspect of articulation is
assimilation. It means blending the final sound of a preceding word with the initial sound of
the following word. Consider the examples below.

To each his ow the pros and cons the splendor in the grass
To eachizown the prosend cons thus plendor in the grass

Finally, note that successful communication depends on prosodic features such as

intonation, tone, stress, and rhythm. Pauses on phrases and sentences are likewise prosodic

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feature.

Overcoming Anxiety or Stage Fright

Many speakers become tense when making small and big presentations. This is normal.
Becoming nervous only shows that you care about your presentations. Note that a little amount of
nervous tension is needed if you aspire for an excellent performance.
Eugene White and Claire Henderlinder (1956) stated that: “we do not actually fear the process
of speaking as such but a negative response from the listeners.” This is indeed true. What people
actually fear is not the process of speaking but the negative response, comment, or feedback from
the listeners.
There are ways by which you can overcome stage fright. One way is by preparing thoroughly
for your presentation. It is important that you know about the topic and that you know more than
your listeners. Another way is practice. The more you practice or rehearse, the more confident you
become.
Stage fright then can be minimized. It is not also a negative feeling all the time. Learn how to
convert this social fear into something positive so that you can aspire for top performance.

THE DEBATE
The exchange of arguments follows a certain procedure or a set of rules and has a definite
format.
Types of debate:
1. Formal debate –are held in formal settings such as in school, the House of
Representatives and in Senate. Debaters come prepared, equipped with the knowledge
they need to be able to reason out effectively. A topic is debated upon and the debaters
listen to the arguments raised by the other debaters from which they build their arguments
and argue their position.
2. Informal debate –do not follow strictly a structure. While there are also two sides –the
affirmative and the negative –it takes place anywhere and does not have to involve two
teams. It may take place between two or more people, arguing for or against a certain
issue.

Skills Needed in Debate

1. Reading
For you to become a successful debater, you should be a wide reader. Many say that
through reading, you can visit places, experience other cultures, and learn new things. In fact,
if you read extensively, you are able to look at things differently. Your knowledge of things is
not restricted to a single perspective but to many.

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 2. Speaking
Your being a voracious reader or a bookworm will certainly manifest itself in the way you
speak. You never run out of thoughts and words once you are asked on a certain topic. The
knowledge you have gained from reading can manifest in your wide vocabulary and in a
distinct use of a speaking style that can change the minds of your listeners, sway and win them
over to your side.

3. Writing
It is in the writing skill where the ‘making of a full man’ is achieved. Reading and writing are
skills that got together. As a passionate reader, you increase your vocabulary significantly. You
are able to express in writing your full understanding of yourself, the world you are in, your
views about life, and your perspectives of people.

4. Listening
Though not usually emphasized, listening is equally important as the other skills, thus, it
should not be taken for granted. Just like reading and writing, listening and speaking go
together. In a debate, if you do not listen carefully to the arguments of your colleagues and the
members of the opposing team, you cannot build on your teammate’s arguments and refute
convincingly the claims of the other team.
Jimmy Hendrix once said: “knowledge speaks but wisdom listens.” Indeed, it is true. For
aside from reading, it is only through listening intently that you are able to gain knowledge and
wisdom, it is also through listening that you’re able to show respect to others.

ACTIVITY #8
(To be submitted on July ___, 2021)

Direction: Read and understand the module and answer the following. Write your answer in a 1
whole sheet of yellow pad paper. Answers should be composed of at least five (5) sentences (10
points each). Follow the rubric given at week 7 as your guide.

1. Why is it important to analyze the audience and know about the logistics involved when
making an oral presentation?
2. “The eyes are window to the soul.” Explain.

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 End of eighth week
---------------------------------------------Nothing Follows--------------------------------------

SOUTH EAST ASIAN INSTITUTE OF TECHNOLOGY, INC.

National Highway, Crossing Rubber, Tupi, South Cotabato

GENERAL EDUCATION DEPARTMENT

___________________________________________________

LEARNING MODULE
FOR
GE 115: PURPOSIVE COMMUNICATION

_____________________________________________________

GE 115: Purposive Communication

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 WEEK 9

WEEK 9
PUBLIC SPEAKING
You have probably delivered a speech before an audience once, twice, or thrice in high
school in the forms of reporting, research presentations, or creative presentations or you might
have read Biblical passages in church. How did the experience make you feel? If the experience
made you wish to speak more in public or made you confident of yourself, then you belong to the
few who do not fear public speaking or who have overcome it.
Public speaking is a process of speaking in a structured, deliberate manner to inform, influence
or entertain an audience.
Speech is the term used to refer to the body spoken expressions of information and ideas. A
speech may be delivered in any of the following modes: read from a manuscript, memorized and
delivered extemporaneous or impromptu. The choice of mode of speech delivery is determined by
factors such as length of preparation, complexity of message, purpose, and occasion.
Reading from a Manuscript is appropriate when the speech is long and when details are
complicated and essential such as they need to be given completely. Reading is also appropriate
when one is asked to deliver a prepared speech on behalf of another speaker. Reading may pose
the least challenge in public speaking but the speaker may be tricked into thinking that no
preparation is needed. When a message is delivered through reading, the force, naturalness, and
eye contact may be dimished because the eyes have to travel from page to the audience and vice
versa.
Memorized speech requires a speaker to commit everything to memory. This method is excellent
for short messages although it is also used for long pieces in oratorical, declamation and other
literary contests. Just like a read speech, memorized speech also poses challenge in naturalness.
The worst experience one could have in delivering a memorized speech is to forget the lines and
fail to shift smoothly to another mode of delivery.
Extemporaneous speaking may have a short or long preparation. The speaker may use an
outline to guide him through his speech to achieve better organization and to avoid leaving out
details. But unlike reading, extemporaneous speaking necessitates the speaker to formulate his
sentences while he is speaking. Extemporaneous is a method that most lecturers and teachers

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use. A good extemporaneous speaker must be spontaneous.
Impromptu means speaking at the spur of the moment. Since there is very minimal or no time for
preparation given for impromptu, the content and organization may suffer. Impromptu may not
deliver the best thought in the best way but it brings out the most natural thing to say at the
moment.

Making Inquiries
An inquiry letter is written when a person needs to more information about products,
services, internships, scholarships, or job vacancies offered by companies, associations, or
individuals. Often, inquiry letters are sent when a person has specific questions that are not
addressed by the general information available provided by brochures, websites, advertisements
classified ads, etc.
An inquiry may also be in the form of telephone or personal interview.
Depending on the immediacy and specificity of the need, one of these modes may prove more
responsive to your need.
Both interview and letter require correct and appropriate language use. Both require
correctness, conciseness, clarity of language, and courtesy. While letters require correctness of
spelling, punctuations, capitalizations, indentions, margins, etc., interviews require clarity of words,
correct pronunciation, intonation and pauses, spontaneity, pleasing personality, and confidence.

Content and Organization of Letter of Inquiry

Just like any business letter, letter of inquiry has the following basic parts:
A. Heading or Letterhead
B. Inside address
C. Salutation
D. Body of the letter

First Paragraph: It provides a background of your inquiry such as how, where and when you first
learned of the information. State your purpose in one or two sentences.
Middle Paragraph: This section should specify the information you are seeking.
Final Paragraph: Express your expectation from your addressee and thank him in advance for his
favorable action.
E. Complimentary
F. Signature

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Format
The format of an inquiry letter follows any of the following most commonly used formats: pure
block, semi-block or modified block.
The format below illustrates the basic business letter content using the pure block format.

___________________
___________________
___________________

___________________
___________________
___________________
___________________

___________________:

______________________________________________________________________________
______________________________________________________________________________
____________________________.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
___________________.
______________________________________________________________________________
______________________________________________________________________________
_____________________________.

___________________,
___________________

Emails
More frequently used now in inquiry are emails. Emails gained popularity because of speed
and convenience.

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 Generally, email messages are less formal than letters, although there are still expectations
for appropriate and effective email communication. The formality is determined by the sender’s
familiarity and relationship to the receiver, the classification and objective of the message to be
sent, and other factors that shape the context of communication. In academic emails, for example,
it is more appropriate to sound formal and professional. The use of ‘wanna, gonna’ and
abbreviations such as “tnx” and gbu, and emoticons is inappropraite.In other informal contexts,
however, abbreviations and emoticons may be effective. In academic and other more formal
emails, correctness and other qualities that apply to business letters should be observed.

For more effective email communications (and also letters), remember the following:
1. Be courteous. Courtesy does not only mean greeting, thanking, or using polite expressions.
It also means considering the feelings of the receiver, thus, the writer needs to use the
appropriate or positive tone.
2. Keep messages as concise and clear as possible.
3. Proofread and spell check before sending.
4. Provide a short but descriptive subject line. The subject line will help the receiver readily
identify the content type and urgency of the message.
5. Although some parts of the email are optional, it is enabling to know all the other parts.

Below is the list of all the parts of an email. The style may depending on the system you use.

From: Jaylou J. Jose

Sent: 26 May, 9:10 AM
To: Aaron C. Jacinto
CC: Maggy J. Jaime
Bcc: Luz D. Cruz
Subject: Scholarship availability inquiry
Attachment: Form 137
Salutation: Dear Mr. Jose
Body of the letter
Closing: Sincerely
Name (email signature)

The parts of the emails are explained below:

From: Name of person sending the email
Sent: Date and time
To: Name of person receiving the email
CC: Other person receiving the message
Bcc: Another person receiving the email without the other recipient knowing
Subject: Content (title) of the email
Attachment: Document sent separately, not included in the email (but attached)
Salutation: Greeting or opening
Body of the email: message
Closing: ending
Name/signature of the sender: name and title
(Below the name of the sender, the following information may be included: company
and address, telephone number, URL or website address and social media link)

Interview is a special type of purposive conversation. Interviews are classified into different
types according to purpose, but basic to all types of interviews is to obtain desired information.
Interview requires real time for both the interviewee and interviewer.
Whatever your specific purpose is, it is always advantageous to consider the following tips in
conducting an interview.

Before the interview

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 1. Remember the if you are seeking for information from people (e.g. interview for research),
you are asking them a favor; thus make appointments with your interviewee at their most
convenient time.
2. Prepare the list of questions.

During the interview

1. Be punctual.
2. Wear appropriate attire.
3. Observe good manners.
4. Speak clearly and be attentive.
5. If you have follow-up questions, ask politely. Ask the interviewee to validate your notes.
6. Allow the interviewee sufficient time to answer.
7. Rephrase questions to clarify vague points.
8. Acknowledge answers of the interviewee to assure him of your attention.
9. Graciously thank the interviewee for his time.

Parts of the Interview

The opening includes the initial contact of the interviewer and the interviewee.
Rapport should be established by creating positive impression. Although introduction might have
been done during the appointment, introduce yourself briefly.
The body includes several questions to achieve your specific objectives.
The conclusion includes expressing gratitude and hope of meeting the interviewee again in
the future.

ACTIVITY #9
(To be submitted on July ___, 2021)

Direction: Read and understand the module and answer the following. Write your answer in a 1
whole sheet of yellow pad paper.
A. Using the table below, compare and contrast extemporaneous speaking to/from impromptu
speaking by writing their differences in their respective columns and their similarities in the
middle column.
Impromptu Similarities Extemporaneous

Do the same for read and memorized speech.

Read Similarities Memorized

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Rubric:

Level Description
Well written and very organized. Excellent grammar mechanics.
Outstanding Clear and concise statements.
(9-10 points) Excellent effort and presentation with details.
Demonstrate a thorough understanding of the topic.
Writes fairly clear. Good grammar mechanics.
Good
Good presentation and organization.
(7-8 points)
Sufficient effort and detail.
Minimal effort. Good grammar mechanics.
Fair
Fair presentation.
(6 points)
Few supporting details.
Somewhat unclear. Shows little effort. Poor grammar mechanics.
Poor
Confusing and choppy, incomplete sentences.
(4-5 points)
No organization of thoughts.
Lacking effort. Very poor grammar mechanics.
Very Poor Very unclear.
(1-3 points) Does not address topic.
Limited attempt.

End of ninth week

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 ---------------------------------------------Nothing Follows--------------------------------------

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