PRICING PREFERENCE AND PURCHASING DECISION AMONG SELECTED GRADE

11 ABM STUDENTS AT NEW GENERATION INTERNATIONAL SCHOOL,

BRGY. SAN AGUSTIN, TRECE MARTIRES CITY, S.Y 2022-2023

A Research Proposal
Presented To
The Faculty

In Partial Fulfillment of the Requirements in Practical Research 1

Senior High School New Generation International School
Barangay San Agustin Trece Martires City, Cavite

By:

ADRIAN GEROQUIA BAULOS

LESTER MODINA MADRIDANO
NEIL COLIN DE LEON SAMSON
JULRUZ ELECCION TE
AIRA ALAMADA BARAGUIR
MAUREEN ERSANDO GALICIA
ASHLEY NICOLE SAN JOSE GONZALES
SHIELA MAE TAPANAN MERCADO

S.Y. 2022-2023
Statement of the Problem

This study tries to discover the perceptions of the ABM students pertaining to pricing
preferences. Those perceptions help the respondents to have great knowledge about its effects
on their purchasing decisions.

Specifically, this study seeks answer to the following questions.

1. What is the socio-demographic profile of the respondents in terms of:

1.1 Age;
1.2 Gender; and
1.3 Family monthly income.

2. What are the types of pricing preference that affects the purchasing decisions of the
respondents in terms of:

1.1 Bundle pricing;

1.2 Discount pricing; and
1.3 Charm pricing.

3. What factors affect the purchasing decisions in terms of:

1.1 Quality;
1.2 Price; and
1.3 Brand.

4. Is there a relationship between the socio-demographic profile and purchasing decision of

the respondents?

5. Is there a significant relationship between the pricing strategy and purchasing decisions
of the respondents?
Conceptual Framework

Independent Variable Dependent Variable

1. Demographic profile in terms of: Purchasing decisions of the

respondents in terms of:
1.1 Age;
1.2 Gender; and 1.1 Quality;
1.3 Family monthly income. 1.2 Price; and
1.3 Brand
2. Pricing Preferences in terms
indicated by:

1.1 Bundle pricing;

1.2 Discount pricing; and
1.3 Charm pricing.