EXCEL ENGINEERING COLLEGE

(Autonomous)
DEPARTMENT OF MANAGEMENT STUDIES
Third Semester
21PMBSE033 OVERSEAS BUYING BEHAVIOUR
Regulations 2020
Question Bank
UNIT – I {INTRODUCTION)
PART- A
Q. No Questions Marks BL
1. What is meant by consumer behavior? 2 R

2. How would you list out some of the scopes of consumer behavior? 2 U

3. Can you list out some of the applications of consumer behavior? 2 R

List How would you list out the factors which affect consumer buying behavior?
4. 2 U

5. Can you list out some interdisciplinary dimensions of consumer behavior? 2 R

6. What is mean by Quantitative research? 2 R

How would you list out the types of survey used for consumer research process?
7. 2 U

8.
What is meant by Qualitative research? 2 R

9.
What are the needs of data collection? 2 R

10.
How would you classify the types of data collection methods? 2 U

11.
What is the difference between psychological model and economic model? 2 R
What is the difference between questionnaire method and interview method of
12. data collection? 2 R

13.
How would you classify the types of Data analysis? 2 U

14.
What is meant by Data Analysis? 2 R

15.
List out the types of consumer behaviour model? 2 U

16.

17.

18.

19.

20.
 PART- B
Q. No. Questions Marks BL
1 Illustrate and explain about the process involved in consumer buying?
16 U

2 Explain in detail about consumer research process and steps involved in it? 16 U
3 Recall about the data collection methods and its types? 16 R
4 Can you recall about the term data analysis and data interpretation?
16 R

5 Explain in detail about Report preparation and steps involved in it?

16 U
6 Explain in detail about the various models of buying behavior? 16 U

Subject In charge Course Coordinator HOD IQAC