Leading Quality Destination

Develop the quality and diversity of tourism products/services- In recent years, Thailand has emerged as
a leading tourism destination in the world. To continue this trend in the next 20 years, Thailand must
focus on developing its tourism products and services. One area that Thailand can focus on is the
development of sustainable tourism products and services. Thailand can further capitalize on its existing
strengths, such as medical tourism and cultural heritage tourism, while also expanding into new areas
like adventure tourism and ecotourism. Another key area of focus for the development of Thailand's
tourism products and services in the next 20 years would be digital innovation. With the rise of
technology and the increasing use of digital platforms among travelers, Thailand must embrace
innovation to remain competitive in the tourism industry.

This can include the implementation of cutting-edge technology in hotels and resorts, as well as
developing mobile apps that provide a seamless, personalized experience for tourists. Furthermore,
Thailand can also invest in infrastructure development to improve the overall tourism experience. This
can include the improvement of transportation systems and facilities, the renovation of tourist
attractions, and the development of new tourist destinations

Enhance Thailand’s tourism competitiveness - As Thailand has had a Ministry of Tourism and Sports for
more than 19 years, it is committed to constantly increasing its tourism industry's competitiveness.
Additionally, the implementation of community-based tourism as a national strategy has had a
significant impact on local communities and has enhanced Thailand's unique regional culture and
heritage, which is an important factor in attracting more tourists to the country.

Thailand has been actively investing in its tourism industry and implementing various strategies to
enhance its competitiveness. For instance, the Tourism Authority of Thailand has launched community-
based tourism as a national strategy that benefits local communities while promoting Thailand's unique
culture and heritage. Additionally, Thailand has been taking steps to promote sustainable tourism
through eco-friendly initiatives such as reducing plastic waste and conserving natural resources.
Furthermore, the government has been promoting investments in infrastructure development to
improve transport networks, including airports and railways, which can greatly enhance Thailand's
tourism competitiveness. Moreover, with Thailand's reputation as a center for medical care and medical
tourism in Asia, its advanced technologies in medical specialties and low-cost treatments have given

Increase tourism receipt through higher tourist expenditure and length of stay - The tourism industry is a
major contributor to the economy of Thailand. According to a report on Thailand's tourism industry, it is
estimated that by 2030, the average length of stay per tourist will increase from the current 9 days to 12
days, and the average expenditure per tourist will increase from $1,013 to $1,500. The projected
increase in the average length of stay and expenditure per tourist in Thailand by 2030 is a positive sign
for the country's tourism industry.

This projected increase in both the length of stay and expenditure per tourist in Thailand is indicative of
the country's growing appeal as a travel destination. Moreover, this trend suggests that the tourism
industry in Thailand has the potential to continue contributing significantly to the country's economy.

Have a balanced Development

Thailand is one of the big development success stories. With wise economic policies, China has become
an upper-middle-income economy and is on track to achieve balanced development goals.

• balance between tourism and segment

- The continued importance of Thailand's tourism sector is expected to be offset by continued

infrastructure development and the implementation of policy initiatives that may boost the country's
economic growth. Thailand is becoming one of her leading quality tourist destinations due to its
competitiveness in providing quality products and services, which has led to an increase in tourist
arrivals. This will generate economic growth leading to the balanced development that the country's
tourism emphasizes, boosting tourism revenues and improving the region's tourist areas where tourists
can enjoy their travel stay.

• balanced development among tourism areas by focusing improvements on secondary

locations.

- Improved Thailand's uniqueness, enhance its socio-cultural values, reduce natural and cultural
attractions, and enhance the quality of life of host communities participating in tourism development.

• balance development between the time and season for tourism

- Thailand is officially placed in every category of the top 10 rankings related to tourism. In response to
what appears to be weak demand for holiday travel, Thailand wants to allow wealthy travelers to stay
longer. Besides targeting wealthy long-term visitors, the country is expanding its network to attract a
wider group of tourists through various targeted marketing campaigns. This goal is achievable if the
upward trend in numbers continues and is supported by the peak inbound season starting in November.
Thailand has consistently been one of his top travel destinations in the world.
Leverage Thainess

Develop tourism products/services that center on Thailand's culture and heritage - it is one of the most
effective approaches for tourism to protect cultural heritage. This occurs when tourists are informed
about the local community's history and traditions, and the community as a result feels a stronger
feeling of unity and pride in that cultural history.

Raise awareness and understanding of what the Thai ulture is to tourists and citizens - It focuses on the
development and management of destinations in order to give visitors with a highly fulfilling experience
while preserving the local culture and also the environment. so that they understand what to do and
may apply it in different countries

Nurture appreciation of Thailand's uniqueness and the value of a good host country - so that visiting this
country is more sensible and memorable, and those who live there have a better experience

Country’s socio-economic development and wealth distribution

Develop tourism as one of the main sources of the country’s income- Thailand could have achieve their
goal that tourism could be one of their main source of income in the country but it might became their
problem because there might be a possibility that there are some other problems that could stop the
tourism industry like a pandemic that could shut down the economic power of the country is they would
really rely in it. This vision could help the future of Thailand when it could be handled by the right people
since socio-economic impact is a big thing in a country when tourism is one of its main sources of
income which could lead to downfall if mishandled.

Develop tourism as one of the key drivers for infrastructure development and creating opportunities for
socio-economic sectors- This is a vision for the country that could be achieved especially in terms of
creating opportunities since Thailand in future might have invest their monetary income in making profit
to what’s in demand in their place. Infrastructure development might be unachievable since corruption
from the government officials is unmanageable and it might be a little bit unrealistic in terms of
infrastructure development but it might take some time to develop the infrastructures for tourism
purposes.
Develop regional tourism to create a diversity of attractions- This is a vision that is achievable in
Thailand’s tourism since most tourist is looking for something unique which is why it could be possible
for the country to gain more ideas in the future since they have diverse culture within their place and it
is a better way to make profit out of the ideas that came from various attractions through various
regional creations.

Generate benefits to tourism businesses and other related industries- For future purposes, Thailand has
their visions in making various businesses no matter what size the business is since their country has
various visitors that could give income to various businesses and other related businesses, in future,
most businesses that is related in tourism industry could grow due to inflation of tourist within the
country and when there is more tourists, there is more income which means more room for
improvement of the business and other related businesses.

Contribute sustainably

Promote environmental sustainability and preserve fragile attractions- The Thailand is very competitive
in terms of sustaining its natural resources. The environment is the basic unit of their destination that's
why they provide a well-maintained management in Thailand. As they continue to develop, they never
miss a chance to protect the historical heritage they have. They always make sure they could not
damage any natural resources. Having a balanced development is part of their actions to provide a
unique and healthy environment for everyone. If there's is a damaged attraction, they still make sure to
maintain image of it and not change anything so they can remain its beauty and historical features. They
also have a more future for the maintenance of the environment that has zero intention to fade the
natural and cultural attractions.

Promote cultural sustainability, uniqueness, and local heritage-As they sustain the environment, they
also sustain the culture of Thailand. Through the competitive side of Thailand, they also make sure to
provide the best and unique experiences to their tourist. That’s why the management of Thailand make
sure to protect the locals because they are the one who holds their culture and unique features as a
people of Thailand. They are also part of the balance community so as they continue to develop the
cultures and tradition of Thailand will be still the same for the next generation. Having this balance
action development is helpful for thorough the season of tourism they could offer better experiences
and memories.