INTERNAL MARKETING TACTICS

 Identify every area where the organization comes into contact with the marketplace
 Allow top performers to provide feedback on internal marketing and HR issues
 Use newsletters or in-house radio programs to spread information and reinforce
organizational culture
 Make the marketing strategy a feature of employee training programs
 Provide access to information as frequently as possible.
 Create performance-based incentives.
 Provide comprehensive and ongoing training programs for employees at every level.
 Position the brand as part of a narrative that employees can relate to and participate
in.
 Use technological tools like blogs, message boards, and wikis to spread information.
 Tailor internal marketing messages to each department. Messages to salespeople will
be different than messages aimed at IT staff.
 Highlight success like new contracts awarded or sales targets met.
 Encourage collaboration between departments.
BENEFITS OF INTERNAL MARKETING

 Encourages employees in every department of the company to perform better.

 Empowers employees by giving them accountability and responsibility.

 Creates a common understanding of organizational goals and strategies.

 Places value on the employees contribution to the company.

 Helps non marketing staff to do their jobs with a marketing focus in mind.

 Improves employee development and customer retention.

 Integrates the organizational culture with the employee’s personal and professional
needs.

 Allows different departments to coordinate and cooperate effectively.

 Information flows effectively between different departments.

 Employees understand the expectations placed on them.