Slainte Brewery

Tableau Extension
By: Alex Jimenez
Four Signposts
• Setting: Slainte Brewery is in
Dallas, Texas.
• Characters: Owner of Slainte
Brewery, customers, and sales
manager (us).
Four Signposts
• Conflict: The owner of Slainte Brewery
wants to increase the brewery’s profits by
introducing a new product. We need to
determine the type of beer we want to
produce, and which customers are likely to
try/purchase the new product. To optimize
our warehouse, we need to determine what
product sells the least to reduce the
production of that product.
Four Signposts
• Resolution: If we want to introduce a
“new type of beer”, we need to determine
what type of beer the customers will
try/purchase. In addition, we need to
determine the product that sells the least,
optimize our warehouse by reducing the
production of the lesser popular product and
survey our customer’s opinions to see if they
would buy our new beer.
 The Why-What-
How Viewpoint
We need to determine:
-What: We need to know what product can we reduce production
from to introduce the “new” product and the states that are most
likely to buy the “new” product
-How: Analyzing which product is the least popular and the states
that buy the most Imperial Stout and Stout
-Why: Since we have limited space (warehouse), we need to
optimize our production (time and money)
Question #1:
• First, we need to determine what is is
the most popular product. Secondly, we
need to determine the product that we
can decrease production from since
there is limited space in our warehouse.
• What is our most-to-least
favorite product? What
product can we reduce the
production for?
With the Use of Tableau:
#1. Imperial Stout is our most popular product (3,528 sold) with $370,440 in sales
#2. IPA is our second most popular product (2,904 sold) with $290,400 in sales
#3. Stout is our third most popular product (2,152 sold) with $182,920 in sales
#4. Wheat is our third least popular product (1,606 sold) with $144,540 in sales
#5. Pale Ale is our second least popular product (1,260 sold) with $119,700 in sales
#6. Imperial IPA is our least popular product (930 sold) with $111,600 in sales
Findings:
• With the use of Tableau:
-Imperial Stout and Stout are our most popular products;
therefore, it makes sense for the company to invest in a
Stout beer: American Stout
-Imperial Ipa is the least popular product; therefore, we
can reduce the amount we produce and replace the
amount reduced by the “new” product (American Stout).
-We can also reduce the amount of production (lower rate)
of Pale Ale since it is the second least popular product.
 • If we want to know what customers would buy
Question #2: our new product, we need to know the types of
products most states buy.
• What customers would buy our
“new product”? What customers
buy more Stout?
• With the Use of Tableau:
-Texas purchases the most Imperial Stout and Stout than any other state.
-Oklahoma is the second state that purchases more Imperial stout and Stout.
-Kansas is the third state that purchases more Imperial stout and Stout
-Kansas has highest average rating than any other state.
-Oklahoma has the second highest average rating than any other state.
-Iowa has the third highest average rating than any other state.
Findings:
• With the Use of Tableau:
-Texas is the state that purchases the
most Stout (Imperial Stout and Stout), we
can assume they will buy the “new”
product (American Stout) more than any
other state.
-Oklahoma is the second state that
purchases the more Stout (both), and has
the second highest ratings; therefore, we
can assume that they will also buy the
”new” stout.
Big Idea-
Takeaway:
• The big idea/takeaway from our
findings is if we want to bring in a “new”
product (American Stout) we can
reduce the production of Pale Ale since
it is the least popular product. The
customers that are more likely to buy
our new product are the states that buy
the most Imperial Stout and Stout
(similar ingredients) like Oklahoma,
Kansas, and Texas, which also have
the highest ratings.