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  • Advance 7 - 8 Basic Excel Formula

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    Marlon Ampo
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    This document discusses the importance of regularly updating negative keywords lists to optimize Amazon PPC campaigns. It also provides examples of Excel formulas like VLOOKUP and CONCATENATE that can help manage campaign data and analyze search term reports. These formulas allow transferring data between sheets, combining information into single columns, and organizing PPC campaign information through functions like pivot tables. The key lesson is how to use these Excel formulas to analyze Amazon PPC search term reports and better manage advertising campaigns.

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    Advance 7 -8 Basic Excel Formula

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    This document discusses the importance of regularly updating negative keywords lists to optimize Amazon PPC campaigns. It also provides examples of Excel formulas like VLOOKUP and CONCATENATE that can help manage campaign data and analyze search term reports. These formulas allow transferring data between sheets, combining information into single columns, and organizing PPC campaign information through functions like pivot tables. The key lesson is how to use these Excel formulas to analyze Amazon PPC search term reports and better manage advertising campaigns.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    16 views2 pages

    Advance 7 - 8 Basic Excel Formula

    Uploaded by

    Marlon Ampo
    This document discusses the importance of regularly updating negative keywords lists to optimize Amazon PPC campaigns. It also provides examples of Excel formulas like VLOOKUP and CONCATENATE that can help manage campaign data and analyze search term reports. These formulas allow transferring data between sheets, combining information into single columns, and organizing PPC campaign information through functions like pivot tables. The key lesson is how to use these Excel formulas to analyze Amazon PPC search term reports and better manage advertising campaigns.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    7.

    Why you need to constantly analyze and update your negatives keywords list
    - one way to optimized our campaign is to do Negative KW / Product Targeting

    - Campaign are focus mainly on Relevant KWs, it prevents our product to show up on irrelevant products

    - you can save money from unnecessary clicks, and use it on highly relevant KWs instead

    8. Basic Excel and Amazon PPC Formulas for Campaigns Bulk File Management

    Vlookup – >>> Formula vlookup(A1,Sheet1,1,false)

    there are some cases na madals mong magagamit ang Vlookup when managing PPC [ex. U want to know how many impression the
    search term “Jump rope”],,

    - Transferring data from one place to another

    CONCATENATE - >>> FORMULA CONCATENATE (B2 ,“ ”,A2)

    -combine different information into one single column

    - useful in analyzing the Search Term Report, Analyzing the negatives

    it helps you organize your ppc campaign


    information
    Lesson learned:

    How to do vlookup, concatenate, Pivot Table and PPC formulas in analyzing PPC Searh Term Report

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