General Santos Doctors’ Medical School

Foundation Inc.
Bulaong Subdivision, Barangay West, General Santos City 9500
Tel No.: (083) 302-3507, Telefax No.: (083) 552-9793

DEPARTMENT OF NURSING

A Business Proposal Presented in

Partial Fulfilment of the Requirements in
ISO 103

Presented by:
Bulalaque, Charisse D.
 ACKNOWLEDGEMENT

The researcher would like to acknowledge and express gratitude towards the

following persons who motivated and gave their vital support that helped the

researcher to successfully finish the study.

To Sir Jaymon Subingsubing, the researcher’s Entrepreneurship ISO103

professor, for guiding and helping in the improvement and revision of the

researcher’s paper.

To her friends, who are always there to support, motivate, and giving

advices that greatly helped the researcher in making this paper

To her parents, who never stopped expressing their support and always

motivating the researcher during hard times and

Most importantly, the Almighty God for the gift of life and for giving the

researcher all the strength, wisdom, enlightenment, determination, guidance through

difficult times and for the blessings that bestowed upon her, all the glory and honor

belongs to Him.

i
 TABLE OF CONTENTS

ACKNOWLEDGMENT i
TABLE OF CONTENTS i
i
I. Executive Summary
I.1 Type of Business 1
I.2 Name and Address of the Business 1
I.3 Names and Address of Enterprise 1
Proponents
I.4 Product or Service 1
I.5 Objectives 2
I.6 Background 2
II. Marketing Plan
II.1 Products and Services 3
II.2 Target Market 3
II.3 Demand and Supply Analysis 4
II.4 Projected Sales 5
II. 5 Marketing Program/Strategies 5
II.6 Marketing/Selling Expenses 6
III. Production/Operation Plan
III.1 Technical Production Description 7
III.2 Production/Operation process 8
III.3 Labor Requirement 8
III.4 Production Schedule 1
1
III.5 Machinery/Equipment Requirement 1
2
III.6 Materials and Supplies Requirement 1
2
III.7 Plant/Factory Location 1
3
III.8 Utilities and Requirement 1
3
III.9 Plant Layout 1
4
III.10 Waste Disposal System 1
5
III.11 Quality Control System 1
6
III.12 Production Cost 1
6
IV. Organizational Plan

ii
IV.1 Legal form of Business 1
7
IV.2 Organizational Structure 1
7
IV.3 Qualification of officers 1
8
IV.4 Office Equipment 1
8
IV.5 Administrative Expenses 1
8
V. Financial Plan
V.1 Total Project Cost 2
0
V.2 Sources of Financing 2
0
V.3 Projected Financial Statement 2
1

iii
V.3.1 Projected Income Statement 2
1
V.3.2 Pro Forma Balance Sheet 2
2
V.3.3 Cash Flow Projection 2
3
V.4 Profitability Index 2
3
V.4.1 Return on Investment 2
3
V.4.2 Payback Period 2
4
V.4.3 Net income 2
4
V.5 List of assumptions used 2
4
VI. Supporting Attachments
VI.1 Market Research Data 2
6
VI.2 Legal Documents 2
7
VI.2.1 DTI Permit 2
7
VI.2.2 Lease Contract 2
8
VI.2.3 BIR Permit 2
9
VI.3 Price List from Suppliers 3
0
VI.4 Commitment Letters 3
0

iv
 CHAPTER II

MARKETING PLAN
This chapter consists the marketing plans and strategies that an entrepreneur
should have in creating a business. This chapter discusses the products and
services offered , the target market, the analysis of demand and supply, the
projected sales, marketing programs, and the marketing or the selling expenses.

II. 1 Products and Services

The products that will be offered in bout skin Clinic includes, sunscreen,
rejuvenating sets, whitening soaps, serums, and creams that will promote youthful
glowing skin for all at a very economical price. Doux skin care clinics also offers a
wide range of treatment and services suits the customers’ needs and wants. order
to endorse the business, promotions are conducted to attract and draw favorable
attention. Men and women who are very particular with their skin will be the main
target of the clinic. Moreover, internet adverts will be placed. With this marketing
and advertising approach, the financial part of the firm will be handled and the return
on investment will be realized over time.

II.2 Target Market

As part of building competitive and progressive business, it should also focus on

building a strong connection and relation to its surroundings. Through this action,
the business will continually to develop as it passes through time. As of now, the
Poblacion, Polomolok is being developed in terms of economy and its population is
continuously growing.

5
 The Doux Skin Clinic positioning strategy will be based on the benefits and
satisfaction that the customer will be acquired. The business will be located in
Poblacion, Polomolok, South Cotabato. Poblacion is the capital of the municipality,
hence it is a good place to start a business in a place where it is the center of the
commerce. The majority target customer will be women. Good digital marketing and
market research increase your chances of success by allowing you to target the
most appropriate audience for the clinic.

II.3 Demand and Supply Analysis

The average population of customers that the clinic is expecting is

around one hundred thousand (100,000) people. The average sales that the clinic
expects for skin care products is 33,600 per month, meanwhile the clinic expects
service revenue of 112,000 pesos. Polomolok is a first-class municipality in the
province of South Cotabato, and it has a good investment Polomolok is currently
pursuing major residential development as rapid economic activities are established
that further stabilize the growing economy. Hence, it is a good start to put up a
business that is aligned with the needs of the community. The entrepreneur is
expecting a high number of possible problems in the near future that may affect the
business. The problems were foreseen and given enough attention in the
management flow, customer service, expansion, or some problems within the
establishments and the machines used in providing services. These problems are
foreseen and predicted, and possible solutions are proposed and prepared.

II.4 Projected Sales

The projected sales every month are approximately one hundred forty-eight
thousand six hundred pesos (148,600 PHP). The quota sales and services of the
business per week is at least thirty-six thousand four hundred pesos (36,400),
multiplied by four weeks in a month, which equates to one hundred forty-eight
thousand six hundred pesos (148,600 PHP).

6
II.2 Marketing / Selling Expenses

The probable marketing advertisements with corresponding prices are the

following:

Advertisements can be done once every two months making the total expenses

to 20,418 php annually.

7
 CHAPTER III

PRODUCTION OR OPERATIONS PLAN

This chapter tackles the different parts in making a Production or

Operational Plan. This chapter includes Technical Production Description,

Production or Operation Process, Labor Requirement, Production Schedule,

Machinery or Equipment Requirements, Materials and Supplies Requirement,

Plant or Facility Location, Utilities Requirement, Plant Layout, Waste Disposal

System, Quality Control System, and Production Cost.

III.1 Technical Production Description

A professional skin clinic should be your first stop on the path to a perfect,

healthy complexion, whether you suffer from severe acne, have a recurring skin

issue, or just wish to get yourself up with a specialized skincare plan. Doux Skin

clinic is a clinic for men and women who have skin concerns. The clinic offers a

range of products and services that could help bring back the confidence of our

client.

Below is an example of product description of a commonly known medical

equipment needed:
✔ Hydra facial dermabrasion machine completely changed the traditional manual

skills personal skin cleaning practices, Using full intelligent program control of

vacuum negative pressure model, Through the perfect combination of products

and equipment, in a short time deep cleaning skin and Horny inside the pores,

Acne, blackheads and other dirt, While to enhance the nutritional composition

of products deep absorption, Promote the pores smaller, smooth skin, increase

the skin’s moisture, make the skin appear bright water whitening, moist and full

of texture.

✔ FDA approved Creams and Serums

✔ Lowest price with guaranteed safety and quality

III.2 Production or Operations Process

Once the client enters the clinic, the guard or any staff will greet them and

guide them to the reception area where the front desk receptionist is located. Then

the Front desk receptionist will ask what services they need after the client and tell

them that they can go to the lounge area where other cosmetics products are

located or in the waiting room while waiting for their name to be called. Then after

their name pops up on the screen or they have been called they will ask to go to

the dermatologist's office to know what is the best treatment for their conditions.

After that if the treatment needs derma treatment they will be appointed for their

treatment. The estimated time for each client will be about 20 to 30 minutes

depending on their conditions.

II. 3 Labor Requirement

The staff needed to man the clinic is a total of Eight staffs. The clinic needs

one dermatology supervisor, one dermatologist, two dermatologist assistants,two

front desk receptionists, one electrical maintenance technician and one security

guard.
 The following that are listed below are the requirements for each employee

needed:

Dermatologist

Qualifications:

❖ Previous experience as a dermatologist

❖ In-depth knowledge of various dermatological methods

❖ Active communication skills and the ability to effectively explain medical terms to
patients

❖ A resilient and compassionate personality

❖ Strong attention to details
❖ 25 years and above

Requirements:

❖ A national medical license

❖ Resume

❖ NBI clearance
❖ A degree in Medical Science

❖ Diploma

❖ Certificate of Employment (from the Previous job)

❖ 3 pieces 2x2 picture (recent picture)

❖ 2 valid ID’s

❖ Drug test

Dermatologist’s Assistant
 Qualifications:

❖ Any gender is accepted as long as possesses professionalism and integrity

❖ Must possess high school diploma or equivalent
❖ Must be a Registered or Certified Medical Assistant or have a Dermatology
Technician Certification
❖ Two years’ experience in a medical practice preferred
❖ Dermatology experience preferred
 Requirements:

❖ Resume
❖ One to two years Customer Service Experience
(medical receptionist experience a Plus)

❖ NBI Clearance

❖ Diploma

❖ 3 pieces 2x2 picture (recent picture)

❖ 2 valid ID’s

Front Desk Receptionist

Qualifications :

❖ Detailed Oriented
❖ Mature Demeanor
❖ Graduate of high school at least
❖ Customer-oriented
❖ Punctual

Requirements:

❖ Resume

❖ NBI Clearance

❖ Diploma

❖ 3 pieces 2x2 picture (recent picture)

❖ 2 valid ID’s
 Electrical maintenance technician

Qualifications:

❖ Analyze Electrical & Process issues with a problem-solving mindset

❖ Familiar with the Arc Flash and Shock Hazards to work safely in medium voltage.
❖ Read and interpret equipment manuals & work orders
❖ Detailed Oriented

Requirements:

❖ Resume

❖ NBI clearance

❖ Diploma

❖ Electrical Technology Diploma, NCCER certification or equivalent.

Security Guard

Qualifications:

❖ Any gender is accepted and must have integrity

❖ Graduate of high school at least

❖ With good personality and communication skill

❖ Customer-oriented

❖ Drug test
❖ Excellent respond and calm
 Requirements:

❖ Resume

❖ NBI clearance

❖ Diploma
❖ Certificate of Employment (from the Previous job)

❖ 3 pieces 2x2 picture (recent picture)

❖ 2 valid ID’s

❖ Diploma of Security Guard training

III. 4 Production Schedule

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 III. 5 Machinery or Equipment Requirement

⮚ Electronics Cash Register

⮚ Computer set

⮚ CCTV
⮚ Specialized Equipment- LASERS and Light Systems
⮚ Dermal Instruments
⮚ Dermastoscope

III.6 Materials and Supplies Requirement

⮚ Samplers
⮚ Catalogs
⮚ Brochures

⮚ Record keeping

⮚ Personal Protective Equipment (PPE)

⮚ Display rack

⮚ Bookshelf
III.7 Skin Clinic Location

The Doux Skin Clinic is located at Poblacion, Polomolok, South Cotabato

III.8 Utilities Requirement

⮚ Electricity

⮚ Internet Connectivity

⮚ Water

⮚ TV

⮚ Phone Service
III.9 Plant Layout
III.10 Waste Disposal System

The waste disposal system was adapted from the Department of

Environment and Natural Resources; Environmental Management Bureau.

Collection 🡪 Transportation 🡪 Recycling/Landfills

III.11 Quality Control System

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III.12 Production Cost

The business’ estimated total production cost per annum is 2,700,000 php

CHAPTER IV ORGANIZATIONAL PLAN

This chapter includes all that is needed to form an Organizational Plan. This

chapter is consisting of what Legal Form of Business is the business that the

entrepreneur wanted to have, Organizational Structure of the business, what are the

Qualifications of Officers, Office Equipment, and the Administrative Expenses.

IV.1 Legal Form of Business

Doux Skin Clinic operates as a sole proprietorship. Considering the company

is still in its early stages, the likelihood of future partnerships is currently being

assessed.

IV.2 Organizational Structure

 IV.3 Qualification of Officers

 Dermatology Supervisor

o Bachelor’s Degree required: Master Degree

o Atleast 4 years of relevant health care or patient care delivery

experience.

o Strategic leadership
o Business plan development
o Ability to drive departmental growth and market share
o Able to develop trust and credibility with staff and providers
o Keeps up with current development and trends in the area
Expertise.

o Computer Literate

IV.4 Office Equipment

 Computer Set

 Printer

 Table & Chair

 Cabinets

 Reference books

 Record book

 Calculator
 Telephone

IV.5 Administrative Expenses

The total administrative expenses is 112,362.00 php. Following the average

minimum wage for the employees here in Region XII which is ₱336.00 a day for 8
hours multiply to 28 days in a month is a total of 9,408.00php x 4 employees =

37,632.00 php. For the Supervisor, the monthly wage is 25,000.00 php. For the

Dermatologist, the monthly wage is 20,000.00 php. For the Dermatologist assistant,

the monthly wage is 15,000.00 php x 2 employees= 30,000.00 php , the monthly

wage is The total of the wages combined 37,362.00 php + 25,000.00 php +

20,000.00 php + 30,000.00 php = 112,362.00 php

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 CHAPTER V FINANCIAL PLAN

This chapter tackles about the financial aspect of the business plan. This

includes the Total Project Cost, Source of Financing, Projected Financial

Statements, Profitability Index, and List of Assumptions Used.

V.1 Total Project Cost

The total estimated project cost is 712,640 php including the lease,

equipment and payment for professionals hired for the assembling of the interior

design and plant layout.

V.2 Sources of Financing

The source for financing the building of the business will be from the owner’s

personal investment.
 V.3 Projected Financial Statement

V.3.1 Projected Income Statement net income should increase

Doux Skin Clinic

Projected Income Statement

Month of June

2023
Sales 550,0
00
php
Cost of Sales 325,0
00
php
Gross Profit
325,0
00
php
Operating Expenses
Salaries and wages 112,3
62
php
Light and power 5,000
php
Postage and 2,000
communication php
Rent 8,000
php
Office supplies 1,200
php
Advertisement 60,00
0 php

188,5
62
php

Net Income 136,4

38
php
 The approximate monthly gross income is 325,000 php and 3,900,000

annually. The total expenses is 188,562 minus this to the gross income 200,000 php

the total net income per month is 136,438 and the approximate yearly net income

would be 1,637,256 php.

V.3.2 Pro Forma Balance Sheet

Year 1
NON-CURRENT ASSETS

Rent
96,000
php
Office furniture & 40,000
Equipment php
Signboard 1,600
php
Machine & Equipment 200,000
php
337,600
php
CURRENT ASSETS
Skin Product stock 1,800,00
0 php
Medical Supplies Stocks 1,500,00
0 php
2,400,00
0 php
TOTAL ASSETS 3,637,60
0 php

LIABILITIES
Income Tax Payable 250,600
php
TOTAL LIABILITIES 250,600
php
Owner’s Capital
Initial Capital 2,000,00
0 php
Net Income 1,640,85
6 php
TOTAL CAPITAL 3,640,85
6 php
TOTAL LIABILITIES AND 3,890,85
CAPITAL 6 php
V.3.3 Cash Flow Projection

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V.4 Profitability Index

V.4.1 Return on Investment

The return of investment is calculated by using net income divided by capital

multiplied by a hundred.

(1,637,256 php / 2,000,000 php) X 100 = 81.9%

V.4.2 Payback Period

The payback period can be calculated by using the capital divided by its

earnings multiplied by 100.

(2,000,000 php/3,900,000) x 100 =51.3%

The length of the payback period is 5 months and 1 week of operating.

V.4.3 Net Income: Sales Ration

The total net income that the entrepreneur can receive per month is

approximately 136,438 php. The net income per annum is approximately 1,637,256

php.

V.5 List of Assumptions Used

 Financial

 Resources

 Schedules

 Customer

 Competition

 Technology

 Marketing

 Facilities & Infrastructure

 Procurement

 Interest rate

 Compliance & Regulatory

 Legal

 Staffs