Promotional Mix Worksheet:

Company
Name:
Results
BB’s AUTO SHOP
Target
Market:

The target market of this business would be

the private vehicle owners or any person in lawful
possession of a vehicle.

Communication
Objectives:

The objectives over the next three

years for BB’s AUTO SHOP are the
following:

 Sales revenues increase steadily

through year three.
 Institute a program of superior
customer service through rigorous
evaluation of service experience.
 Hire three more mechanics

Design
Message Content:

BB's Auto Shop provides high quality,

convenient and comprehensive auto repair at low
cost. The most important aspect of our business
is trust. It is the goal of our firm to have 100%
customer satisfaction in regards to quality,
friendliness time to completion and to discover
new ways to exceed the expectations of our
clients

Format:
BB’s Auto Shop will use a software
platform called “Nutshell” for sales tracking. It’s both
easy to use and incredibly powerful, which means
you’ll be able to quickly view your leads and their
current place in your pipeline, assess important
metrics like conversion rate and revenue per sale,
and analyze your sales activities without needing a
degree in rocket science.

Promotional
Methods:

BB’s Auto Shop will utilize the following

advertising channels to promote the
business:
 Advertising through 8.5”x11” Flyers
 Advertising ads in social media platforms

Budget:
Budget write up

Total promotional budget: $___________________ (This is your100%)

Promotional Mix: % P
Advertising

  Sales
Promotions
  Public Relations
  Direct
Marketing
  Personal Selling
100% P
Measuring Results:
How you plan to evaluate results

Summary of Results:
The actual results of the campaign
Promotional Channels below:

Online Advertising:
Pay per click:
Google Ad Sense:
Google Ad words:
Affiliate Program:
Social Media:
Traditional Advertising:
Trade Magazines / Chamber directory / Newspapers / TV / Radio / Other:

Sales Promotions: (explain your approach)

Public Relations: (explain your approach)

Direct Marketing: (explain your approach)

Personal Selling: (explain your approach)