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A.

Sustainable urban Heritage is the resounding theme for the sightiseeing walking
tour. Intramuros, Intramuros, along with Rizal Park, National Museum and
Binondo, will be presented as a ``Manila Sightseeing Walking Tour'' aimed at
preserving and enhancing the city's heritage. Urban heritage is like a line
between change and preservation. As the capital city of the Philippines, Manila is
constantly threatened by development destruction and presents an ever-
changing modern environment. On the other hand, Manila has historical and
cultural heritage that should be protected and preserved for its historical value. 
Another theme that coincides with mayor’s Domagoso’s vision is cultural tourism.
The article states that the DOT wants to link several heritage sites with one
another and commended the mayor for wanting to give tourist the full brunt of
Filipino hospitality. The final piece of evidence lies at end of the page where the
article states that the DOT and the mayor both strive to preserve and protect the
natural and cultural attractions that Manila and the Philippines have to offer. The
mayor’s vision for the city coupled by the actions of the DOT all point to the fact
that tourism strategy they want to enact for Manila focuses on showing tourists
the best that Philippine culture has to offer.
B. SWOT Analysis.

SWOT Analysis.
Strength.  Manila has many heritage sites.
 Beautiful sunset view in Manila
Bay.
 Pasig River Cruise.
 Lively events year round.
 Quirky architecture.
 Manila has different expos,
casinos, and museums.
 Beautiful hotels.
Weakness.  Lack of tourist signages in tourists’
destinations.
 The Philippine relief map in Rizal
Park needs to be replaced.
 Children's park at Rizal Park has
visible deterioration.
 Lack of streetlights and pedestrian
lanes inside Intramuros.
 Poor lighting at the Club
Intramuros Gold Course.
 Crime.
 Heavy traffic.
 Air pollution.
Opportunities.
Threats.  Calamities.
 Sunset view.
 Hot and humid days from January
to May.

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