The document provides information about the Viola Flicker clothing collection and target clientele. The collection takes inspiration from Betta fish colors and features violet hues with shiny textures intended for young urban professionals aged 20-35. It describes the target clients as independent, fashion-conscious working women aged 20-30 who live in cities, have white-collar jobs, and enjoy social activities like dining out and shopping. Color and mood boards showcase various purple tones to set the aesthetic style of the collection.
Original Description:
Viola - Colour & Flicker - Glitter or Sparkle
A Womenswear Collection
The document provides information about the Viola Flicker clothing collection and target clientele. The collection takes inspiration from Betta fish colors and features violet hues with shiny textures intended for young urban professionals aged 20-35. It describes the target clients as independent, fashion-conscious working women aged 20-30 who live in cities, have white-collar jobs, and enjoy social activities like dining out and shopping. Color and mood boards showcase various purple tones to set the aesthetic style of the collection.
The document provides information about the Viola Flicker clothing collection and target clientele. The collection takes inspiration from Betta fish colors and features violet hues with shiny textures intended for young urban professionals aged 20-35. It describes the target clients as independent, fashion-conscious working women aged 20-30 who live in cities, have white-collar jobs, and enjoy social activities like dining out and shopping. Color and mood boards showcase various purple tones to set the aesthetic style of the collection.
the defined color. The collection is inspired from Betta fish color and body itself. The beautiful dorsal and candal fins fall is the part which have been taken for the collection to be ready along with lateral line which has beautiful shinning texture. Young adults with
the age of 20-35 living in urban area forms the
backbone of the look. Violet color with shiny texture, the color palette lend to a standard and Royal vibes that is perfect for all year long. With a breathable pannel from the waist to the down from both the side is all about to show the elegance, curves etc. Feel free to chanel each look on rotation, Because don't you really want to wear all of them? CLIENT BOARD Gender: Female Age group: 20-30yrs Occupation: Working Women Income Group: 50 thousands to 1lakh/month Location: Urban City
About: My client are independent and demographic
women who are white collar , live in big cities and regularly work in office. They are fashion conscious having graceful taste. They all are well educated and discriminating buyer. Generally, they attend dinner parties with psychological make-up but in cocktail party they maintain their top to bottom as per trend. They love to watching movie, having fun in club, shopping once in a month at least one middle to high profile establishment fashionable products with good quality. COLOR BOARD
PANTONE 20-0002 TPX
ICE PALACE
PANTONE 19-3230 TCX
GRAPE JUICE
PANTONE 19-3540 TCX
PURPLE MAGIC
PANTONE 19-3438 TCX
BRIGHT VIOLET
PANTONE 11-0601 TPX
BRIGHT WHITE MOOD BOARD LOOK BOARD ILLUSTRATION LOOKS