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TNT 12 Q1 - 0103 - PS - Recognizing Fads 1 PDF
TNT 12 Q1 - 0103 - PS - Recognizing Fads 1 PDF
Recognizing Fads
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Many people nowadays participate in
trending challenges that they also
share with their connections.
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A quick browse of a
social media timeline
would reveal that new
challenges emerge as old
ones reach their peak.
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Learning
Competency
Differentiate a trend from a fad
(HUMSS_MCT12-Ia-b-3).
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Learning
Objectives ● Describe the elements and characteristics
of a fad.
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Never Have I Ever
Let’s
Connect The table on the next slide lists seven activities
on social media that have the consequence of
making a phenomenon viral. Put a checkmark in
column A if you are familiar with the activity and
do the same in column B if you have done it
before.
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Never Have I Ever
A B SOCIAL MEDIA ACTIVITY
Let’s
Connect posting a meme
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1. Based on the activity, what is the meaning
Let’s of virality in social media?
Connect
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2. Why do people participate in viral activities
Let’s on social media?
Connect
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3. How do you decide if you will post, share,
Let’s or perform a viral activity on social media?
Connect
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Essential
Question
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Trends vs. Fads
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A Fad as a Collective Behavior
● unstructured
● popular
● performed without other
people’s compulsion
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Kinds of Fads (Miller 2013)
● useful product
● novelty product
● activity fad
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Elements of a Fad
Purpose
Impact
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Elements of a Fad
Appeal
Impact
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Elements of a Fad
Appeal
Purpose
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Analyzing a Fad: Planking
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Characteristics of a Fad
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Characteristics of a Fad
Limited Scope
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Characteristics of a Fad
Heterogeneity
Areas of Comparison
● life span
● popularity
● impact to society
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Differentiating Trends from Fads
Trends Fads
exists for a long exists only for a short
period of time period of time
may be unknown to extremely popular
many people
have impacts that have minimal or
endure over time negligible impacts
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Differentiating Trends from Fads
Trends Fads
exists for a long period exists only for a short
of time period of time
may be unknown to extremely popular
many people
have impacts that have minimal or
endure over time negligible impacts
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Differentiating Trends from Fads
Trends Fads
exists for a long period exists only for a short
of time period of time
may be unknown to extremely popular
many people
have impacts that have minimal or
endure over time negligible impacts
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Check Your
Progress
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Modified True or False. Write true if the statement is
Try This!
correct. Otherwise, write the correct term or phrase
that needs to replace the underlined word.
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Modified True or False. Write true if the statement is
Try This!
correct. Otherwise, write the correct term or phrase
that needs to replace the underlined word.
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Modified True or False. Write true if the statement is
Try This!
correct. Otherwise, write the correct term or phrase
that needs to replace the underlined word.
35
Modified True or False. Write true if the statement is
Try This!
correct. Otherwise, write the correct term or phrase
that needs to replace the underlined word.
36
Modified True or False. Write true if the statement is
Try This!
correct. Otherwise, write the correct term or phrase
that needs to replace the underlined word.
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● A fad is an example of collective behavior that
Wrap-Up attracts a segment of a population for a short
period.
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Wrap-Up
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1. Discuss the purpose, appeal, and impact of a
Challenge
Yourself fad that you have tried doing (activity fad) or
using (useful/novel product).
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Photo Credit
Slide no. 17: Red jellies on a red bath mat by TheOnlyAnla who is taking a break until her math t is licensed under
CC BY 2.0 via Wikimedia Commons; Mission Accomplished - ALS Ice Bucket Challenge by Anthony Quintano licensed
under CC BY 2.0 via Flickr.
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Bibliography
Abrahamson, Eric, and Micki Eisenman. "Employee-management Techniques: Transient Fads or Trending Fashions?"
Administrative Science Quarterly 53, no. 4 (2008), 719-744. doi:10.2189/asqu.53.4.719.
Aguirre, B. E., E. L. Quarantelli, and Jorge L. Mendoza. "The Collective Behavior of Fads: The Characteristics, Effects,
and Career of Streaking." American Sociological Review 53, no. 4 (1988), 569. doi:10.2307/2095850.
Andrade, Jeannette I., and TJ Burgonio. "‘Die-ins’ Yesterday, ‘Planking’ Today." INQUIRER.net. Last modified
September 20, 2011.
https://newsinfo.inquirer.net/61483/%E2%80%98die-ins%E2%80%99-yesterday-%E2%80%98planking%E2%8
0%99-today.
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Bibliography
Barkan, Steven E. "Chapter 21: Collective Behavior and Social Movements." In Sociology: Understanding and Changing
the Social World. Minneapolis: University of Minnesota Libraries Publishing, 2016.
https://open.lib.umn.edu/sociology/part/chapter-21-collective-behavior-and-social-movements/.
Mangosing, Frances, Jamie Elona, and Julliane Love De Jesus, Kristine Angeli Sabillo, Matikas Santos. "Hundreds of
Thousands Join People’s March Against Pork Barrel." INQUIRER.net. Last modified August 26, 2013.
https://newsinfo.inquirer.net/475165/tens-of-thousands-join-peoples-march-against-pork-barrel.
Miller, David L. "Fads and Fashion." In Introduction to Collective Behavior and Collective Action, 3rd ed., 195-228. Long
Grove: Waveland Press, 2013.
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